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New Update: Healthcare Costs Increasing by Over 60% in Some States. Will you be impacted?

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Is Your Brookdale Senior Living Retirement Portfolio Spreading Itself Too Thin?

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Healthcare Provider Update: Healthcare Provider for Brookdale Senior Living: Brookdale Senior Living collaborates with several healthcare providers to ensure that its residents receive comprehensive care. The primary healthcare partnerships include local hospitals, primary care physicians, and specialized geriatric care providers, facilitating a continuum of care that is essential for the elderly population. Brookdale's integrated healthcare approach helps address the diverse medical needs of its residents, providing services ranging from routine check-ups to specialized treatments. --- Potential Healthcare Cost Increases in 2026: As we approach 2026, Brookdale Senior Living employees and residents may face significant healthcare cost increases. The anticipated rise in health insurance premiums for Affordable Care Act (ACA) marketplace plans, with some states reporting hikes over 60%, could lead to a drastic increase in out-of-pocket expenses. If enhanced federal premium subsidies expire as expected, nearly 92% of marketplace enrollees could see their premiums soar by over 75%. This shift highlights the need for Brookdale's community members to evaluate their healthcare plans and budgets carefully to manage these impending costs effectively. Click here to learn more

'Thoughtful diversification for Brookdale Senior Living employees means strategically selecting a balanced mix of assets to help manage risk and support long-term objectives, rather than simply chasing breadth,' – Brent Wolf, a representative of The Retirement Group, a division of Wealth Enhancement.

'Effective diversification for Brookdale Senior Living employees hinges on deliberate asset selection and ongoing oversight to balance risk without sacrificing clarity,' – Paul Bergeron, a representative of The Retirement Group, a division of Wealth Enhancement.

In this article we will discuss

  1. The advantages and potential drawbacks of diversification for Brookdale Senior Living employees.

  2. Key asset classes and strategies for maintaining balanced portfolio stability.

  3. Practical steps to identify and eliminate over-diversification and hidden risks.

Overview

Diversification is frequently praised as the foundation of prudent portfolio management—a notion underpinning modern portfolio theory for decades. However, excessive or misdirected diversification can dilute returns, obscure strategic intent, and incur needless expenses, even though distributing investments across several asset classes can help mitigate volatility. Wealth Enhancement financial advisors Tyson Mavar and Patrick Ray highlight that balance and purpose are essential for meaningful diversification. Ray notes that while diversification can help lower volatility and correlation, overdoing it may actually weaken returns and cloud your portfolio’s strategy.

Diversification’s Justification

Fundamentally, diversification aims to mitigate portfolio risk by combining assets with different return profiles. Historically, a balanced allocation—roughly equal parts high-quality fixed income and stocks—has yielded annualized returns near  8% , with volatility around  10% . In contrast, an all-equity portfolio has delivered roughly  15%  annualized returns over the same timeframe, at a similar level of volatility. This illustrates how bonds can cushion stock declines without significantly hindering long-term growth. “You’re never going to love every holding in your portfolio at the same time,” Ray explains, noting that uncorrelated assets often smooth performance—even if some holdings lag, others will likely thrive.

Cash and Treasury Bonds: Two Foundations of Stability

U.S. Treasury bonds are among the most reliable diversifiers against equity downturns, helping to softenthe blow of market sell-offs. “Treasuries have historically done a great job mitigating downturns,” Mavar notes. Once viewed as a drag on returns, cash has regained popularity amid higher short-term interest rates. Cash yields now offer both steadiness and optionality, often rivaling or surpassing lower-quality fixed income.

The Drawbacks of Excessive Diversification

Even the adage “more is better” can backfire when applied to portfolios. Juggling too many positions creates management headaches and dilutes conviction. “Many asset types promise diversification but fail to deliver,” warns Ray. Lower-quality bonds often behave like equities under stress, offering little downside mitigation, while certain real estate investment trusts (REITs) now move in lockstep with broader markets. Cryptocurrencies likewise introduce speculative volatility, swapping one form of risk for another rather than serving as a genuine hedge.

Hidden Expenses and Faux Diversifiers

Retail portfolios are rife with “faux diversifiers”—crowded alternative investments, niche hedge funds, or exotic strategies that boast diversification but deliver little. These holdings often carry higher fees, complex structures, and opaque risk profiles. “Once you move beyond simple, low-cost asset classes like stocks and Treasuries, you usually pay more without earning better risk-adjusted returns,” Ray cautions.

Duplication: The Silent Portfolio Eroder

Unintentional overlap can be the stealthiest form of over-diversification. Investors may hold multiple mutual funds or exchange traded funds (ETFs) tracking the same sectors or benchmarks, all while believing they’re diversified. Mavar observes that many clients unknowingly double up on identical exposures, complicating performance analysis and obscuring true risk. Holding individual blue-chip stocks alongside ETFs containing the same names adds little incremental diversification.

Tax Considerations and Strategic Cleanup

When over-diversification or duplication sneaks in, a methodical portfolio “cleanse” can help restore clarity and efficiency. Rebalancing within tax-deferred vehicles such as 401k plans or IRAs is typically straightforward, but selling positions in taxable accounts may trigger capital gains taxes. Mavar suggests phasing trades or waiting for market pullbacks to mitigate tax impact and optimize after-tax returns.

An Equitable Method for Diversification

True diversification isn’t a free-for-all or cure-all; it’s a deliberate tool to manage risk, stabilize returns, and preserve flexibility. As Ray puts it, “Good diversification is about strategy, not quantity.” Choose just enough variety to manage risk without losing sight of your portfolio’s objectives.

Mark Twain’s Basket

“Watch that basket—put all your eggs in one basket—and make sure you watch that basket.”

Make sure your basket is sturdy, aligned with your long-term goals, and free from needless complexity. Thoughtful asset selection, disciplined construction, and ongoing oversight can help Brookdale Senior Living employees navigate market cycles and follow a clear path toward their retirement objectives.

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Sources:

1. Investopedia. “ Nearing Retirement? Here’s How to Get Your Investment Mix Just Right ,” by Rachel Hanley, 1 Apr. 2025.

2. Morningstar. “ Our Best Investment Portfolio Examples for Savers and Retirees ,” by Margaret Giles, Christine Benz, 14May 2025.

4. CFA Institute. “ Diversification During Hard Times .”  Financial Analysts Journal , vol. 79, no. 2, 2 Feb. 2023, pp. 1–2. 

5. Kiplinger. “ 10 Best Target-Date Fund Families ,” by Coryanne Hicks, July 2025.

6. Damodaran, Aswath.  Historical Returns on Stocks, Bonds and Bills: 1928–Current . NYU Stern School of Business, https://pages.stern.nyu.edu/~adamodar/New_Home_Page/datafile/histretSP.html. Accessed 4 Aug. 2025.

What type of retirement savings plan does Brookdale Senior Living offer to its employees?

Brookdale Senior Living offers a 401(k) retirement savings plan to its employees.

Is participation in the 401(k) plan at Brookdale Senior Living mandatory?

Participation in the 401(k) plan at Brookdale Senior Living is voluntary; employees can choose to enroll.

What is the employer match for the 401(k) plan at Brookdale Senior Living?

Brookdale Senior Living offers a competitive employer match for contributions made to the 401(k) plan, typically matching a percentage of employee contributions.

When can employees at Brookdale Senior Living enroll in the 401(k) plan?

Employees at Brookdale Senior Living can enroll in the 401(k) plan during their initial onboarding period or during the annual open enrollment period.

How can employees at Brookdale Senior Living make contributions to their 401(k) plan?

Employees at Brookdale Senior Living can make contributions to their 401(k) plan through payroll deductions.

What are the contribution limits for the 401(k) plan at Brookdale Senior Living?

The contribution limits for the 401(k) plan at Brookdale Senior Living are set according to IRS guidelines, which may change annually.

Does Brookdale Senior Living offer any investment options within the 401(k) plan?

Yes, Brookdale Senior Living offers a variety of investment options within the 401(k) plan, including mutual funds and other investment vehicles.

Can employees at Brookdale Senior Living take loans against their 401(k) savings?

Yes, employees at Brookdale Senior Living may have the option to take loans against their 401(k) savings, subject to specific plan rules.

How can employees at Brookdale Senior Living access their 401(k) account information?

Employees at Brookdale Senior Living can access their 401(k) account information online through the plan’s designated website or by contacting the plan administrator.

What happens to the 401(k) plan if an employee leaves Brookdale Senior Living?

If an employee leaves Brookdale Senior Living, they have several options for their 401(k) savings, including rolling it over to another retirement account or cashing it out.

With the current political climate we are in it is important to keep up with current news and remain knowledgeable about your benefits.
Brookdale Senior Living announced a major restructuring plan aimed at reducing operational costs, which includes significant layoffs across several divisions. The company is also reviewing its employee benefits and pension plans as part of this restructuring.
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For more information you can reach the plan administrator for Brookdale Senior Living at 111 Westwood Place Brentwood, TN 37027; or by calling them at +1 615-221-2250.

*Please see disclaimer for more information

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