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New Update: Healthcare Costs Increasing by Over 60% in Some States. Will you be impacted?

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How American Family Employees Can Get 'Unstuck' and Enjoy Their Wealth

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Healthcare Provider Update: Healthcare Provider for American Family American Family Insurance offers health insurance primarily through its partnership with HealthPartners and other regional health systems, depending on specific plan availability and state regulations. They provide a range of health coverage options, including individual and family plans as part of their broader insurance portfolio. Brief on Potential Healthcare Cost Increases in 2026 As the healthcare landscape evolves, significant rises in Affordable Care Act (ACA) premiums are expected in 2026, with average increases projected at around 20%. This surge is attributed to various factors, including escalating medical costs, the potential expiration of enhanced federal premium subsidies, and aggressive rate hikes from major insurers like UnitedHealthcare, which is requesting increases as high as 66.4% in certain states. Consequently, if these subsidies are not extended, many consumers could experience a staggering 75% increase in their out-of-pocket premiums, pricing out a substantial segment of middle-income families from adequate coverage. As a result, 2025 becomes a crucial year for consumers to proactively strategize to mitigate the financial impacts of skyrocketing healthcare costs. Click here to learn more

'American Family employees seeking a meaningful and balanced life should recognize that true wealth isn't just about financial stability but also embracing fulfillment in all aspects of life, including health and well-being.' – Michael Corgiat, a representative of The Retirement Group, a division of Wealth Enhancement Group.

'Helping American Family employees achieve a fulfilling life requires more than financial strategies; it's about guiding them to live with purpose, balancing wealth with wellness to truly enjoy their success.' – Brent Wolf, a representative of The Retirement Group, a division of Wealth Enhancement Group.

In this article, we will discuss:

  1. The connection between happiness and money

  2. How financial advisors can help clients get 'unstuck'

  3. The importance of balancing financial, emotional, and physical well-being

It can be difficult for financial consultants to offer more than just a sound financial strategy. A highly influential financial counselor understands that success is based on more than just statistics, even though creating a stable future is crucial. Crafting a happy and satisfying life for clients—balancing not just their financial wellness but also their physical and mental well-being—is the key to true success. American Family employees can feel grounded and rooted in all facets of their lives, not just their finances, according to our three-pronged strategy.

The Connection Between Happiness and Money

There is a widespread misperception that having money inevitably makes one happy. Actually, I've seen a lot of people who are wealthy yet find it difficult to enjoy their prosperity. Even though they are in a position to spend comfortably, some people are inhibited by their fear of doing so. For example, one customer hesitated to book nonstop flights because he was so reluctant to spend money, despite the fact that layovers had a major negative impact on his quality of life. A different customer would routinely skip dinner due to cost rather than health issues.

However, I have also worked with people who struggle with compulsive spending, which is the opposite tendency. They continue to overindulge in the hopes that the future will correct their current financial irresponsibility, even if they have pledged to control their behaviors. Although there are benefits to the 'Carpe Diem' attitude, living extravagantly can harm a client's financial future.

The most important lesson is that the objective is to spend in a way that brings happiness and satisfaction, not to spend the least or the most. It is our responsibility as financial advisors to help clients strike that balance by advising them to engage in fulfilling experiences and endeavors rather than only attempting to reduce costs or satisfy material cravings.

Getting 'Unstuck' Clients

As a financial advisor, one of my most important responsibilities is to assist customers who are feeling 'stuck.' This can take many forms: some people are stuck in a financial mindset that keeps them from appreciating their prosperity, while others are physically ill and lack the stamina to engage in the things they used to enjoy. Many individuals experience mental loneliness or uncertainty about their life's purpose.

The objective is to assist them in being 'unstuck.' This could be advising that a client finally upgrade to first-class when they travel, or urging them to take that long-awaited family trip that they have been putting off for years. It might also entail helping them find new interests, like gardening or photography, or assisting them in getting back into exercise by getting them a personal trainer or joining a gym.

Pickleball is among the most successful activities I've recently introduced to my customers. For many, this inexpensive but incredibly captivating sport has changed their lives. It offers social interaction, which is crucial for mental health, in addition to physical exercise. After learning pickleball, clients have said they feel more motivated and excited about life. Seeing these great changes has been immensely satisfying, and the game has turned into a reason to look forward to something.

Posing Appropriate Questions

Asking the proper questions is the first step in assisting customers in becoming unstuck. I probe them with inquiries that delve deeper into their lives rather than just their portfolios. 'How are you? Are you continuing to be active? What do you most eagerly anticipate?' I can learn more about their priorities thanks to these inquiries. The truth is that relationships, health, or a lack of purpose are more common worries for many people than money.

Advisors can assist clients in identifying the aspects of their lives that they can control and letting go of the things that they cannot by interacting with them on this deeper level. When clients are based on a sense of general well-being, financial decisions become simpler. Addressing clients' emotional, physical, and financial issues enables them to make choices that are in line with their actual preferences.

Encouraging Customers to Lead the Life They Desire

Giving clients financial guidance is only one aspect of helping them become unstuck; another is enabling them to use their wealth in ways that truly bring them joy. You can tell you're having a real influence when your clients walk away from a conversation feeling lighter, more confident, and more excited about their future. In addition to helping their clients accumulate wealth, financial advisors should assist them in creating a worthwhile life.

The function of an advisor goes beyond creating financial plans; it also involves helping clients create life plans that strike a balance between fulfillment and enjoyment. These interventions lay the groundwork for long-term satisfaction, whether it's recommending a trip, fostering a new pastime, or assisting a client in making health-related investments. The goal of wealth is to improve one's life, not only accumulate it.

In summary, managing investments and portfolios is only one aspect of being a financial advisor. Understanding clients' core needs—how they want to spend their time, what brings them joy, and how they may live life to the fullest—is where the true value lies. American Family employees can feel financially confident and pleased in all other aspects of their lives when they can enjoy the wealth they have amassed. In addition to a healthy portfolio, this all-encompassing approach to financial counseling results in a happier, healthier life.

Brian Parker, CFP, managing director and co-founder of EP Wealth Advisors, works with professionals, athletes, entrepreneurs, and executives. He also participates in initiatives promoting women's programming, financial literacy, and charitable giving. Brian sits on various boards that support sports, health, wellness, and youth education.

For senior citizens, consistent physical activity has major health benefits. Even a small amount of regular exercise, like walking, has been shown to significantly lower the chance of developing chronic diseases like diabetes, heart disease, and several types of cancer. According to a study published in Preventive Medicine, for example, walking 3,000 steps a day can reduce the chance of dying prematurely. For people over 60, the advantages are greatest when walking 7,000 to 9,000 steps a day. Strength and endurance training can also improve mobility, balance, and general physical function, leading to a better quality of life and more independence as people age.

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Sources:

1. 'The Life-Changing Benefits of Exercise After 60.'  National Council on Aging , 2021.
www.ncoa.org/article/the-life-changing-benefits-of-exercise-after-60 .

2. 'Mental health around retirement: evidence of Ashenfelter's dip.'  BMC Geriatrics , 2023.
doi:10.1186/s12877-023-02999-x.

3. '4 tips for getting fit at any age, from a sports scientist who studies athletes as old as 92.'  Business Insider , 2025.

4. 'Participating in Activities You Enjoy As You Age.'  National Institute on Aging , 2022.
www.nia.nih.gov/news/participating-activities-you-enjoy .

5. 'Plan Your Retirement And Improve Your Mental And Physical Health.'  Forbes , 9 May 2025.
www.forbes.com/sites/stevevernon/2025/05/09/plan-your-retirement .

What type of retirement savings plan does American Family offer to its employees?

American Family offers a 401(k) retirement savings plan to its employees.

Does American Family match employee contributions to the 401(k) plan?

Yes, American Family provides a matching contribution to employee contributions made to the 401(k) plan, subject to certain limits.

What is the eligibility requirement for American Family employees to participate in the 401(k) plan?

Employees of American Family are typically eligible to participate in the 401(k) plan after completing a specified period of service.

Can American Family employees choose how to invest their 401(k) contributions?

Yes, American Family employees can choose from a variety of investment options within the 401(k) plan to tailor their investment strategy.

What is the maximum contribution limit for American Family's 401(k) plan?

The maximum contribution limit for American Family's 401(k) plan is determined by IRS regulations, which may change annually.

Does American Family allow for catch-up contributions in the 401(k) plan?

Yes, American Family allows employees aged 50 and older to make catch-up contributions to their 401(k) plan.

How often can American Family employees change their contribution amounts to the 401(k) plan?

American Family employees can typically change their contribution amounts to the 401(k) plan on a quarterly basis or as specified in the plan documents.

Are loans available from the 401(k) plan at American Family?

Yes, American Family's 401(k) plan may allow employees to take loans against their vested balance, subject to specific terms and conditions.

What happens to my 401(k) balance if I leave American Family?

If you leave American Family, you can choose to roll over your 401(k) balance to another retirement account, cash out, or leave it in the plan if allowed.

Does American Family offer financial education resources for employees regarding the 401(k) plan?

Yes, American Family provides financial education resources to help employees make informed decisions about their 401(k) savings.

With the current political climate we are in it is important to keep up with current news and remain knowledgeable about your benefits.
American Family Insurance provides a defined contribution 401(k) plan with company matching contributions. Employees can contribute pre-tax or Roth (after-tax) dollars, and American Family matches a percentage of eligible compensation. The plan includes various investment options, such as target-date funds and mutual funds. Financial planning resources and tools are available to help employees manage their retirement savings.
Layoffs and Restructuring: In October 2023, American Family Insurance confirmed staff reductions aimed at increasing efficiencies across its operations. The layoffs affected various positions, including leadership roles, as the company consolidates areas that provide similar functions across its multiple insurance brands (Sources: Insurance Journal, The Insurer). Financial Performance: The company reported a significant underwriting loss of $1.5 billion in 2022, attributed to inflation and high catastrophe claims. Despite these losses, American Family maintains a strong financial position with plans to reinvest in products and services (Sources: Carrier Management, AM Best). Operational Changes: The restructuring aligns with American Family's strategy to streamline processes and improve cost management, which is essential for sustaining long-term growth and delivering value to customers (Sources: Insurance Journal, The Insurer).
American Family Insurance grants RSUs that vest over time, providing shares upon vesting. Stock options are also part of their compensation, allowing employees to buy shares at a fixed price.
American Family Insurance has consistently enhanced its employee healthcare benefits to adapt to the evolving needs of its workforce. For 2023, the company maintained comprehensive medical, dental, and vision plans. These plans offer a range of services including preventive care, major dental work, and vision care, which covers eye exams, lenses, and frames. Mental health support is also a significant part of the benefits package, with access to counseling services and wellness programs designed to support employees' mental and emotional well-being. These offerings are designed to ensure that employees have access to quality healthcare, promoting a healthier work environment and improving overall productivity. In 2024, American Family Insurance continued to refine its healthcare benefits, placing a greater emphasis on flexibility and comprehensive coverage. The company introduced enhancements such as expanded mental health resources and wellness programs aimed at managing chronic conditions and preventive care. This is particularly important given the current economic and political climate, where healthcare costs are rising and the need for robust employee support systems is critical. The company also provides various options for employees to manage healthcare costs through Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs). By continuously updating its benefits offerings, American Family Insurance ensures that its employees are well-supported in maintaining their health and well-being.
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For more information you can reach the plan administrator for American Family at 6600 american parkway Madison, WI 53783; or by calling them at 1-800-692-6326.

https://www.amfam.com/documents/pension-plan-2022.pdf - Page 5, https://www.amfam.com/documents/pension-plan-2023.pdf - Page 12, https://www.amfam.com/documents/pension-plan-2024.pdf - Page 15, https://www.amfam.com/documents/401k-plan-2022.pdf - Page 8, https://www.amfam.com/documents/401k-plan-2023.pdf - Page 22, https://www.amfam.com/documents/401k-plan-2024.pdf - Page 28, https://www.amfam.com/documents/rsu-plan-2022.pdf - Page 20, https://www.amfam.com/documents/rsu-plan-2023.pdf - Page 14, https://www.amfam.com/documents/rsu-plan-2024.pdf - Page 17, https://www.amfam.com/documents/healthcare-plan-2022.pdf - Page 23

*Please see disclaimer for more information

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