How Blue Cross Blue Shield Employees Can Get 'Unstuck' and Enjoy Their Wealth

Healthcare Provider Update: Healthcare Provider Information for Blue Cross Blue Shield Blue Cross Blue Shield (BCBS) operates as a federation of independent health insurance companies across the United States. Each individual organization under the BCBS umbrella serves specific geographical regions, offering a range of health insurance products and services, including individual and group health plans, dental and vision coverage, and more. Notable regional affiliates include Blue Cross Blue Shield of Illinois, Blue Cross Blue Shield of Texas, and Blue Cross Blue Shield of Florida, among others, facilitating comprehensive healthcare management and coverage options for millions of members nationwide. Healthcare Cost Increases in 2026 In 2026, significant increases in health insurance premiums are anticipated, particularly for plans available through the Affordable Care Act (ACA) marketplaces. Record hikes, as high as 66% in some states, are expected as a result of rising medical costs, the potential expiration of enhanced federal premium subsidies, and aggressive rate adjustments by major insurers like Blue Cross Blue Shield. The Kaiser Family Foundation warns that a staggering 92% of marketplace enrollees could see their out-of-pocket premiums surge by over 75% due to this confluence of factors, which will likely price many middle-income Americans out of affordable health coverage. Click here to learn more

'Blue Cross Blue Shield employees seeking a meaningful and balanced life should recognize that true wealth isn't just about financial stability but also embracing fulfillment in all aspects of life, including health and well-being.' – Michael Corgiat, a representative of The Retirement Group, a division of Wealth Enhancement Group.

'Helping Blue Cross Blue Shield employees achieve a fulfilling life requires more than financial strategies; it's about guiding them to live with purpose, balancing wealth with wellness to truly enjoy their success.' – Brent Wolf, a representative of The Retirement Group, a division of Wealth Enhancement Group.

In this article, we will discuss:

1. The connection between happiness and money

2. How financial advisors can help clients get 'unstuck'

3. The importance of balancing financial, emotional, and physical well-being

It can be difficult for financial consultants to offer more than just a sound financial strategy. A highly influential financial counselor understands that success is based on more than just statistics, even though creating a stable future is crucial. Crafting a happy and satisfying life for clients—balancing not just their financial wellness but also their physical and mental well-being—is the key to true success. Blue Cross Blue Shield employees can feel grounded and rooted in all facets of their lives, not just their finances, according to our three-pronged strategy.

The Connection Between Happiness and Money

There is a widespread misperception that having money inevitably makes one happy. Actually, I've seen a lot of people who are wealthy yet find it difficult to enjoy their prosperity. Even though they are in a position to spend comfortably, some people are inhibited by their fear of doing so. For example, one customer hesitated to book nonstop flights because he was so reluctant to spend money, despite the fact that layovers had a major negative impact on his quality of life. A different customer would routinely skip dinner due to cost rather than health issues.

However, I have also worked with people who struggle with compulsive spending, which is the opposite tendency. They continue to overindulge in the hopes that the future will correct their current financial irresponsibility, even if they have pledged to control their behaviors. Although there are benefits to the 'Carpe Diem' attitude, living extravagantly can harm a client's financial future.

The most important lesson is that the objective is to spend in a way that brings happiness and satisfaction, not to spend the least or the most. It is our responsibility as financial advisors to help clients strike that balance by advising them to engage in fulfilling experiences and endeavors rather than only attempting to reduce costs or satisfy material cravings.

Getting 'Unstuck' Clients

As a financial advisor, one of my most important responsibilities is to assist customers who are feeling 'stuck.' This can take many forms: some people are stuck in a financial mindset that keeps them from appreciating their prosperity, while others are physically ill and lack the stamina to engage in the things they used to enjoy. Many individuals experience mental loneliness or uncertainty about their life's purpose.

The objective is to assist them in being 'unstuck.' This could be advising that a client finally upgrade to first-class when they travel, or urging them to take that long-awaited family trip that they have been putting off for years. It might also entail helping them find new interests, like gardening or photography, or assisting them in getting back into exercise by getting them a personal trainer or joining a gym.

Pickleball is among the most successful activities I've recently introduced to my customers. For many, this inexpensive but incredibly captivating sport has changed their lives. It offers social interaction, which is crucial for mental health, in addition to physical exercise. After learning pickleball, clients have said they feel more motivated and excited about life. Seeing these great changes has been immensely satisfying, and the game has turned into a reason to look forward to something.

Posing Appropriate Questions

Asking the proper questions is the first step in assisting customers in becoming unstuck. I probe them with inquiries that delve deeper into their lives rather than just their portfolios. 'How are you? Are you continuing to be active? What do you most eagerly anticipate?' I can learn more about their priorities thanks to these inquiries. The truth is that relationships, health, or a lack of purpose are more common worries for many people than money.

Advisors can assist clients in identifying the aspects of their lives that they can control and letting go of the things that they cannot by interacting with them on this deeper level. When clients are based on a sense of general well-being, financial decisions become simpler. Addressing clients' emotional, physical, and financial issues enables them to make choices that are in line with their actual preferences.

Encouraging Customers to Lead the Life They Desire

Giving clients financial guidance is only one aspect of helping them become unstuck; another is enabling them to use their wealth in ways that truly bring them joy. You can tell you're having a real influence when your clients walk away from a conversation feeling lighter, more confident, and more excited about their future. In addition to helping their clients accumulate wealth, financial advisors should assist them in creating a worthwhile life.

The function of an advisor goes beyond creating financial plans; it also involves helping clients create life plans that strike a balance between fulfillment and enjoyment. These interventions lay the groundwork for long-term satisfaction, whether it's recommending a trip, fostering a new pastime, or assisting a client in making health-related investments. The goal of wealth is to improve one's life, not only accumulate it.

In summary, managing investments and portfolios is only one aspect of being a financial advisor. Understanding clients' core needs—how they want to spend their time, what brings them joy, and how they may live life to the fullest—is where the true value lies. Blue Cross Blue Shield employees can feel financially confident and pleased in all other aspects of their lives when they can enjoy the wealth they have amassed. In addition to a healthy portfolio, this all-encompassing approach to financial counseling results in a happier, healthier life.

Brian Parker, CFP, managing director and co-founder of EP Wealth Advisors, works with professionals, athletes, entrepreneurs, and executives. He also participates in initiatives promoting women's programming, financial literacy, and charitable giving. Brian sits on various boards that support sports, health, wellness, and youth education.

For senior citizens, consistent physical activity has major health benefits. Even a small amount of regular exercise, like walking, has been shown to significantly lower the chance of developing chronic diseases like diabetes, heart disease, and several types of cancer. According to a study published in Preventive Medicine, for example, walking 3,000 steps a day can reduce the chance of dying prematurely. For people over 60, the advantages are greatest when walking 7,000 to 9,000 steps a day. Strength and endurance training can also improve mobility, balance, and general physical function, leading to a better quality of life and more independence as people age.

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Sources:

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