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How Brookdale Senior Living Retirees Are Using AI to Simplify Everyday Life

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Healthcare Provider Update: Healthcare Provider for Brookdale Senior Living: Brookdale Senior Living collaborates with several healthcare providers to ensure that its residents receive comprehensive care. The primary healthcare partnerships include local hospitals, primary care physicians, and specialized geriatric care providers, facilitating a continuum of care that is essential for the elderly population. Brookdale's integrated healthcare approach helps address the diverse medical needs of its residents, providing services ranging from routine check-ups to specialized treatments. --- Potential Healthcare Cost Increases in 2026: As we approach 2026, Brookdale Senior Living employees and residents may face significant healthcare cost increases. The anticipated rise in health insurance premiums for Affordable Care Act (ACA) marketplace plans, with some states reporting hikes over 60%, could lead to a drastic increase in out-of-pocket expenses. If enhanced federal premium subsidies expire as expected, nearly 92% of marketplace enrollees could see their premiums soar by over 75%. This shift highlights the need for Brookdale's community members to evaluate their healthcare plans and budgets carefully to manage these impending costs effectively. Click here to learn more

'Artificial intelligence is helping many Brookdale Senior Living employees simplify their transition into retirement by organizing finances and daily routines, but the key is to use these tools as support—not substitution—for thoughtful planning and professional guidance.' — Paul Bergeron, a representative of The Retirement Group, a division of Wealth Enhancement.

'Brookdale Senior Living employees are finding that AI can streamline everything from budgeting to wellness, but lasting success in retirement comes from combining technology’s efficiency with informed financial decision-making.' — Tyson Mavar, a representative of The Retirement Group, a division of Wealth Enhancement.

In this article, we will discuss:

  1. How artificial intelligence (AI) is helping Brookdale Senior Living retirees simplify daily life and handle complex tasks.

  2. The ways AI can enhance health, home, and financial organization in retirement.

  3. Why retirees are increasingly confident using AI to boost efficiency and reclaim valuable time.

Many Brookdale Senior Living retirees are discovering that slowing down isn’t always easy, despite looking for respite from decades of early mornings, complex undertakings, and global operations. Handling investments, planning vacations, and staying organized can still feel demanding during retirement.

That’s where artificial intelligence (AI) has stepped in. What once seemed futuristic is now a practical tool for Brookdale Senior Living’s retired professionals who want to streamline routines and reclaim valuable time.

According to Wealth Enhancement financial planner Kevin Won, CFP®, AWMA®, CRPC®, “we’re seeing older adults experimenting with AI tools for efficiency. They understand that these tools can help them reclaim time, which is one of life’s most precious resources.”

Simplifying Complex Tasks

While still in the workforce, AI is helping Brookdale Senior Living employees transform their daily workflow. Tasks that once took hours—such as reviewing financial reports or tracking industry or market data—now take minutes with the help of AI assistants that can summarize data, highlight key performance trends, and draft personal reports.

Others are using AI to enhance their personal lives. For instance, with an AI-powered trip planner, it's possible to enter your preferred travel destinations, dates, and hobbies, and have the chatbot design an itinerary for you complete with dining, sightseeing, and activity suggestions.

The same is true after retirement. “The retirees I work with value how AI brings order and clarity,” Won adds. “Whether it’s comparing health care options or managing monthly expenses, these tools can handle the heavy lifting so retirees can focus on other areas of their lives.”

Improving Health and Home Management

Many former Brookdale Senior Living professionals are also turning to AI for personal wellness and home organization. Some use chatbots for home maintenance guidance, while others leverage AI to build custom workout plans that adapt to travel schedules or physical limitations. These tools help retirees maintain consistency without needing advanced tech skills or expensive memberships.

According to Won, “AI can give older adults autonomy. They don’t need to wait for instruction or assistance. Technology enables them to take the lead in their daily lives, including finances and health care choices.”

A Modern Assistant for Financial Confidence

Retirees can also use AI to help arrange their financial information before meetings with advisors. From summarizing financial articles to preparing questions, AI helps retirees save time while staying informed. Some even use it as a digital filing assistant, categorizing tax documents, receipts, and travel logs for the upcoming year.

Won cautions, however, that “AI should be viewed as guidance, not a promise. It’s a powerful assistant, but it can still make errors—especially on topics like health or finance—so always double-check important information.”

From Skepticism to Confidence

While some retirees were initially hesitant to adopt AI, many have now incorporated it into their routines. Surveys show that, while older generations are slower to adopt new technologies, comfort and usage are steadily rising.¹

Won explains, “Retirees who’ve spent decades adapting to innovation in corporate environments, like Brookdale Senior Living, already have the resilience and mindset needed to learn new tools. Now, AI works for them—reducing complexity, not adding to it.”

A Smart Way to Simplify Retirement

For many retirees, using AI is about boosting productivity, not just curiosity. Automating travel planning, organizing budgets, and reducing decision fatigue can make retirement more manageable and less stressful.

According to Won, “you’re really adding peace of mind when you integrate smart tools into daily life. The goal isn’t to master the technology. It’s to let it operate behind the scenes so you can focus on what matters most.”

If you’re a Brookdale Senior Living retiree looking to organize your finances, streamline health care costs, or enjoy your retirement with fewer hassles, The Retirement Group can help. Call (800) 900-5867 to speak with a knowledgeable representative today.

For more information, visit WealthEnhancement.com or call Wealth Enhancement Group at (800) 492-1222 to speak with a Certified Financial Planner.

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Sources:

  • 1. Kakulla, Brittne, Laura Skufca, Patty David, Jessica Boothe, and Kristen Garrett. ' Empowering Independence With Technology Among Adults Age 50-Plus .'  Washington, DC: AARP Research, Jan. 2025.

  • 2. “Young Adults Are Leading the Way in AI Adoption.” AP-NORC Center for Public Affairs Research, 29 July 2025.

  • 3. Chui, Michael, et al.  The Economic Potential of Generative AI: The Next Productivity Frontier.  McKinsey Global Institute, June 2023.

  • 4. Chatbots in Consumer Finance. Consumer Financial Protection Bureau, June 2023.

  • 5. “Older Adults Express Mixed Views on Artificial Intelligence.” NORC at the University of Chicago, Oct. 2023.

What type of retirement savings plan does Brookdale Senior Living offer to its employees?

Brookdale Senior Living offers a 401(k) retirement savings plan to its employees.

Is participation in the 401(k) plan at Brookdale Senior Living mandatory?

Participation in the 401(k) plan at Brookdale Senior Living is voluntary; employees can choose to enroll.

What is the employer match for the 401(k) plan at Brookdale Senior Living?

Brookdale Senior Living offers a competitive employer match for contributions made to the 401(k) plan, typically matching a percentage of employee contributions.

When can employees at Brookdale Senior Living enroll in the 401(k) plan?

Employees at Brookdale Senior Living can enroll in the 401(k) plan during their initial onboarding period or during the annual open enrollment period.

How can employees at Brookdale Senior Living make contributions to their 401(k) plan?

Employees at Brookdale Senior Living can make contributions to their 401(k) plan through payroll deductions.

What are the contribution limits for the 401(k) plan at Brookdale Senior Living?

The contribution limits for the 401(k) plan at Brookdale Senior Living are set according to IRS guidelines, which may change annually.

Does Brookdale Senior Living offer any investment options within the 401(k) plan?

Yes, Brookdale Senior Living offers a variety of investment options within the 401(k) plan, including mutual funds and other investment vehicles.

Can employees at Brookdale Senior Living take loans against their 401(k) savings?

Yes, employees at Brookdale Senior Living may have the option to take loans against their 401(k) savings, subject to specific plan rules.

How can employees at Brookdale Senior Living access their 401(k) account information?

Employees at Brookdale Senior Living can access their 401(k) account information online through the plan’s designated website or by contacting the plan administrator.

What happens to the 401(k) plan if an employee leaves Brookdale Senior Living?

If an employee leaves Brookdale Senior Living, they have several options for their 401(k) savings, including rolling it over to another retirement account or cashing it out.

With the current political climate we are in it is important to keep up with current news and remain knowledgeable about your benefits.
Brookdale Senior Living announced a major restructuring plan aimed at reducing operational costs, which includes significant layoffs across several divisions. The company is also reviewing its employee benefits and pension plans as part of this restructuring.
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For more information you can reach the plan administrator for Brookdale Senior Living at 111 Westwood Place Brentwood, TN 37027; or by calling them at +1 615-221-2250.

*Please see disclaimer for more information

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