New Update: Healthcare Costs Increasing by Over 60% in Some States. Will you be impacted?

Gray Television Retirees Face ACA Premium Shock—Here’s How Others Are Responding

Healthcare Provider Update: Offers top-tier health insurance including medical, dental, and vision. Provides 25 free mental health sessions/year via Lyra Health. Includes HSA/FSA options, caregiver leave, and employee stock ownership. ACA planning encouraged due to potential 2026 premium hikes Click here to learn more

'Gray Television employees approaching retirement should recognize that proactive income and health care planning can make the difference between preserving subsidy eligibility and facing sharply higher ACA premiums.' – Paul Bergeron, a representative of The Retirement Group, a division of Wealth Enhancement.

'Gray Television employees planning their retirement should consider how income levels influence ACA subsidies, as even small adjustments in taxable withdrawals can affect future health care affordability.' – Tyson Mavar, a representative of The Retirement Group, a division of Wealth Enhancement.

In this article, we will discuss:

How the expiration of enhanced ACA subsidies after 2025 could impact health care costs for retirees and early retirees.
Real-life case studies illustrating how different individuals are adjusting to rising ACA premiums.
Practical steps Gray Television professionals can take before enrolling in 2026 Marketplace plans.

by Brent Wolf, CFP®, Wealth Enhancement

As open enrollment for 2026 Marketplace plans begins, many households are seeing dramatic shifts in their renewal letters. Rising base premiums and the possible end of enhanced subsidies after 2025 could mean significantly higher out-of-pocket costs for anyone purchasing coverage through the Affordable Care Act (ACA) exchange.

The Kaiser Family Foundation (KFF) estimates that if Congress does not extend enhanced premium tax credits, average net premium payments could more than double in 2026. ¹

“It feels like a second mortgage to pay this premium.”

Profile: A couple in their early 60s who retired a few years before becoming Medicare-eligible.

What changed: Their ACA premium had been manageable due to increased subsidies. Their renewal now indicates a rise of about $1,000 to $1,200 monthly if enhanced credits expire.

Decision pressure: They faced hard choices—drawing more taxable income from IRAs, going without coverage, or returning to the workforce for employer-based insurance.

Our response: We reworked their income plan to align with the ACA’s income-based subsidy structure. By controlling their Modified Adjusted Gross Income (MAGI) through smaller IRA withdrawals, use of cash reserves, and partial Roth conversions, we kept them eligible for key subsidies. Comparing a Bronze high-deductible plan with a health savings account (HSA) to a Silver plan revealed the Silver plan—thanks to cost-sharing reductions—was more economical given their expected medical treatments.

“I can’t risk losing coverage while battling an illness.”

Profile: A single client in her early 60s undergoing ongoing medical treatment.

What changed: Without enhanced subsidies, her premiums nearly tripled.

Decision pressure: Balancing affordability with the need to keep her care team and prescriptions consistent.

Our response: We prioritized staying with her provider network and controlling her out-of-pocket costs. A dedicated “medical reserve” fund—equal to one year’s maximum out-of-pocket limit—gave her a cushion without liquidating investments during market declines. We also worked with her physicians to identify lower-cost prescriptions through her plan’s formulary.

“The new premiums are hurting our business margins.”

Profile: A self-employed couple—one partner managing asthma and the other a cardiac rhythm condition.

What changed: Without subsidies, their net premiums are expected to rise sharply.

Decision pressure: Continue paying high premiums, choose a plan with a very high deductible, or seek W-2 employment for benefits.

Our response: We compared total annual costs for a Silver plan versus a Bronze option, factoring in frequent specialist visits and prescriptions. Once total medical costs were considered, the Silver plan proved more cost-effective. We also aligned their life and disability coverage and tailored their tax approach to reflect potential changes in premium tax credits.

“I’m young and healthy—do I even need full coverage?”

Profile: An independent contractor in their 20s with minimal expected medical use.

What changed: Premiums for mid- and high-tier plans nearly quadrupled.

Decision pressure: Choosing between a high-deductible Bronze HSA plan and catastrophic coverage.

Our response: We modeled three options—a Bronze HSA-eligible plan, a mid-tier plan, and catastrophic coverage. The Bronze HSA option offered the best mix of lower premiums and long-term tax benefits. Monthly automated HSA contributions build a future medical fund that can later be used for qualified health care expenses or Medicare premiums (excluding Medigap) after age 65.

Five Steps to Take Before You Enroll

1. Evaluate your total annual cost, not just the premium. Factor in deductibles, copays, and the possibility of reaching your out-of-pocket maximum.

2. Manage your MAGI carefully. ACA subsidies depend on income. Coordinate Roth conversions, capital gains, and IRA withdrawals strategically.

3. Verify your doctor and prescription coverage. Always confirm your plan’s provider network and formulary before enrolling.

4. Maintain a medical reserve fund. Hold six to 12 months of premiums plus a portion of your maximum out-of-pocket in cash or short-term Treasuries.

5. Finalize your plan by December 15. Open Enrollment for 2026 coverage ends on December 15, with plans effective January 1.

If Affordability Is a Concern

Choosing to go without insurance can expose you to serious financial strain in case of illness or accident. Consider the most affordable Bronze plan that still meets ACA minimum coverage requirements. If your income decreases during the year, you may become eligible for Medicaid or CHIP and qualify for a Special Enrollment Period. ²

How The Retirement Group Supports Gray Television Professionals

For Gray Television employees approaching or already in retirement, the intersection of rising health care costs and income planning can be complex. The Retirement Group focuses on helping clients navigate ACA subsidy rules, tax-efficient withdrawal strategies, and health care cost planning during retirement transitions.

To speak with an advisor about aligning your retirement income and health care planning, call (800) 900-5867 today.

Featured Video

Articles you may find interesting:

Sources:

1. Cox, Cynthia, et al. “ACA Marketplace Premium Payments Would More Than Double on Average Next Year if Enhanced Premium Tax Credits Expire.” Kaiser Family Foundation (KFF) , 2025, pp. n.p., https://www.kff.org/affordable-care-act/aca-marketplace-premium-payments-would-more-than-double-on-average-next-year-if-enhanced-premium-tax-credits-expire/ .
2. Centers for Medicare & Medicaid Services. ' Understanding Special Enrollment Periods. ' June 2025.
Other resources:
1. “When Can You Get Health Insurance? | Dates & Deadlines.” HealthCare.gov , U.S. Centers for Medicare & Medicaid Services, n.d., https://www.healthcare.gov/quick-guide/dates-and-deadlines/ .
2. Publication 969: Health Savings Accounts and Other Tax-Favoured Health Plans. Internal Revenue Service, 2024, pp. 8–9, https://www.irs.gov/pub/irs-pdf/p969.pdf .
3. “Silver vs. Bronze Plan Selection: Cost-Comparison Scenarios.” Centers for Medicare & Medicaid Services (CMS) , 23 Dec. 2024, pp. 1–3, https://www.cms.gov/files/document/silver-vs-bronze-cost-comparison-scenario-resource.pdf .
4. Murphy, Tom. “Expect Health Insurance Prices to Rise Next Year, Brokers Say.” AP News , Associated Press, 24 Aug. 2025, https://apnews.com/article/health-insurance-drug-costs-2026-rates-c4d865ec09c7088ecc6b55dc520f3566 .

What type of retirement plan does Gray Television offer to its employees?

Gray Television offers a 401(k) savings plan to help employees save for retirement.

Does Gray Television match employee contributions to the 401(k) plan?

Yes, Gray Television provides a matching contribution to the 401(k) plan, which enhances employees' retirement savings.

How can employees at Gray Television enroll in the 401(k) plan?

Employees can enroll in the 401(k) plan through the company's HR portal or by contacting the HR department for assistance.

What is the eligibility requirement for Gray Television employees to participate in the 401(k) plan?

Most employees at Gray Television are eligible to participate in the 401(k) plan after completing a specified period of employment, typically 30 days.

Can Gray Television employees choose how their 401(k) contributions are invested?

Yes, employees at Gray Television can choose from a variety of investment options for their 401(k) contributions.

What is the maximum contribution limit for Gray Television employees participating in the 401(k) plan?

The maximum contribution limit for Gray Television employees is subject to IRS regulations, which may change annually.

Does Gray Television offer any financial education resources for employees regarding the 401(k) plan?

Yes, Gray Television provides financial education resources and tools to help employees make informed decisions about their 401(k) savings.

Are there any fees associated with managing the 401(k) plan at Gray Television?

Yes, like most 401(k) plans, there may be administrative fees associated with managing the plan at Gray Television.

Can Gray Television employees take loans against their 401(k) savings?

Yes, Gray Television allows employees to take loans against their 401(k) savings, subject to specific terms and conditions.

What happens to a Gray Television employee's 401(k) savings if they leave the company?

If a Gray Television employee leaves the company, they can roll over their 401(k) savings into another retirement account or take a distribution, depending on their preference.

With the current political climate we are in it is important to keep up with current news and remain knowledgeable about your benefits.

Gray Television Pension Plan Name of the Plan: Gray Television does not appear to have a traditional defined benefit pension plan as of the latest available reports. Eligibility: Gray Television primarily offers a 401(k) plan rather than a traditional pension plan. Pension Formula: Not applicable.. Gray Television 401(k) Plan Name of the Plan: Gray Television 401(k) Plan. Eligibility: Employees are eligible to participate in the 401(k) plan after completing 90 days of service. 401(k) Plan Details: The plan includes employer matching contributions up to a certain percentage.

Restructuring and Layoffs: In August 2023, Gray Television announced a restructuring plan to streamline operations and improve efficiency. This included the elimination of certain positions, particularly in non-core areas. The company cited the need to adapt to changing media consumption patterns and economic pressures as key reasons for these changes. The restructuring is part of a broader strategy to enhance profitability and maintain competitive advantage in the evolving media landscape. It is crucial to address this news due to the current economic environment, which may impact job stability and career planning in the media sector. Changes to Company Benefits and Retirement Plans: In July 2024, Gray Television updated its employee benefits package, which included modifications to its pension and 401(k) plans. The company introduced changes aimed at aligning retirement benefits with industry standards and addressing financial sustainability. These adjustments are part of a broader effort to manage costs and ensure long-term financial health amidst fluctuating market conditions. Employees should stay informed about these changes due to the implications they may have on retirement planning and financial security in the context of ongoing economic uncertainty.

Gray Television (GT) Stock Options and RSUs (2022) Stock Options: Gray Television (GT) offered stock options to select executives and senior management in 2022. The options were granted as part of the company’s long-term incentive plan to attract and retain top talent. Restricted Stock Units (RSU): RSUs were granted to executives as well as key employees based on performance and tenure. These units were designed to align the interests of employees with shareholders. Gray Television (GT) Stock Options and RSUs (2023) Stock Options: In 2023, Gray Television (GT) continued to provide stock options primarily to senior executives and high-performing employees. These options were part of a revised incentive compensation plan. Restricted Stock Units (RSU): RSUs were granted to a broader range of employees, including mid-level management, with vesting schedules tied to performance metrics. Gray Television (GT) Stock Options and RSUs (2024) Stock Options: The company issued new stock options in 2024 under a refreshed equity incentive program. These options were available mainly to upper management and key contributors. Restricted Stock Units (RSU): RSUs in 2024 were expanded to include more employees, aiming to foster long-term commitment and reward performance over time.

Health Benefits Information (2022-2024) 1. Gray Television Official Website: Website: Gray Television Careers Details: Gray Television offers a variety of health benefits including medical, dental, and vision insurance. Their benefits package typically includes options for both employee and family coverage, with various plan tiers available to cater to different needs. 2. Health Insurance Plans: Types of Plans: Gray Television provides several health insurance plans which may include Health Maintenance Organization (HMO), Preferred Provider Organization (PPO), and High Deductible Health Plans (HDHPs). Specific details about plan costs and coverage options are generally available to employees upon hiring and during open enrollment periods. 3. Employee Benefits Review Websites: Glassdoor: Employee reviews often mention health benefits in the context of overall compensation. The benefits are generally considered competitive, with particular emphasis on the quality of medical coverage. Indeed: Similar to Glassdoor, reviews on Indeed highlight that health benefits are a key part of Gray Television’s compensation package. There might be variations in the benefits offered based on job position and location. Payscale: Offers insights into average salaries and benefits, noting that Gray Television provides standard health insurance options. LinkedIn: Discussions on LinkedIn sometimes include employee testimonials about the company’s benefits, including healthcare. These reviews typically praise the availability of comprehensive health plans. Comparably: Provides information on employee satisfaction with health benefits. Gray Television’s benefits are generally rated well compared to industry standards. 4. Recent Healthcare News: Healthcare Initiatives: Recent updates or changes to health benefits are often tied to broader company policy changes or industry trends. Specific details about recent changes might be less frequently updated in public sources but can be available through employee reviews or official company announcements. Employee Health Programs: Gray Television may offer wellness programs or health initiatives, such as mental health support or wellness challenges, though specific details might not always be prominently featured. Healthcare-Related Terms and Acronyms HMO (Health Maintenance Organization): A type of health insurance plan that requires members to get care from a network of doctors and hospitals. PPO (Preferred Provider Organization): A plan that offers more flexibility in choosing healthcare providers and does not require referrals for specialists. HDHP (High Deductible Health Plan): A plan with lower premiums and higher deductibles, often paired with Health Savings Accounts (HSAs). HSA (Health Savings Account): A tax-advantaged account that can be used to pay for qualified medical expenses, often associated with HDHPs.