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Navigating the Generation-Skipping Transfer Tax for Coty Families

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Healthcare Provider Update: Healthcare Provider for Coty Coty, a prominent beauty company, partners with various healthcare providers and insurers for employee health benefits, but the specific provider may vary based on location and employee needs. Coty typically engages with well-known insurers like Aetna and UnitedHealthcare to deliver health insurance options for its employees. Potential Healthcare Cost Increases in 2026 Healthcare costs are anticipated to rise significantly in 2026, propelled by a convergence of factors affecting the Affordable Care Act (ACA) marketplace. The potential expiration of enhanced federal premium subsidies will increase out-of-pocket premiums for approximately 22 million enrollees, with estimates suggesting a staggering rise of over 75% in costs. Concurrently, insurers are submitting rate requests that reflect steep hikes-some states seeing increases of up to 66%-while overall medical cost inflation continues to press up prices across the healthcare spectrum. This combination of subsidy withdrawal and aggressive rate adjustments from major insurers could pose significant financial challenges for consumers seeking coverage in 2026. Click here to learn more

'Thoughtful multigenerational planning can help Coty employees navigate GSTT considerations more effectively, making it an essential part of preparing families for long-term financial transitions.' -- Paul Bergeron, a representative of The Retirement Group, a division of Wealth Enhancement.

'Carefully structuring multigenerational wealth transfers can help Coty employees stay aligned with GSTT rules and should be considered when discussing long-term family planning priorities.' -- Tyson Mavar, a representative of The Retirement Group, a division of Wealth Enhancement.

In this article, we will discuss:

  1. Key concepts behind the generation-skipping transfer tax (GSTT).

  2. Common exemptions and exclusions that may lessen transfer tax exposure.

  3. Planning methods that can help families pass wealth across generations.

Important Takeaways on How to Transfer Wealth Across Generations

The generation-skipping transfer tax (GSTT) is relevant for any Coty employees transferring wealth to grandchildren or other individuals that skip over your children's generation.

Both GSTT and gift or estate taxes may apply when transferring assets to heirs more than one generation below the transferor.

Exemptions may lower transfer tax liability if planning is structured thoughtfully.

Federal gift and estate taxes—applicable to transfers during life or at death—are familiar to many Coty employees. However, when assets move to people more than one generation below the transferor, such as a gift from a grandparent to a grandchild, the federal generation-skipping transfer tax (GSTT) may also apply.

Generation-Skipping Transfer Tax: What Is It?

Transfers to “skip persons,” those more than one generation below the transferor or more than 37½ years younger, are subject to the GSTT. This federal tax applies in addition to any federal gift or estate tax due and equals the highest federal gift and estate tax rate in effect—a flat rate of 40%—which is relevant for Coty employees engaging in multigenerational planning.

The GSTT was introduced in 1976 to address concerns that affluent families could shift assets in ways that bypassed estate taxes at each generational level. 1

Lifetime Exemptions and Gift Tax Exclusions

Transfers made during life or at death to anyone other than a spouse or qualified charity may be subject to federal gift or estate tax. Key exclusions include several that may benefit Coty employees:

Annual gift tax exemption:  In 2026, individuals may give up to $19,000 per recipient without incurring federal estate or gift tax. Couples may combine exclusions for a total of $38,000 per beneficiary. 2  For example, a married couple with two children could give $76,000 total ($38,000 to each child) annually without gift tax.

Qualified transfers:  Payments made directly to educational institutions for tuition or to medical providers for medical expenses are not considered taxable gifts. There is no dollar limit on these transfers. 1

Lifetime unified exclusion:  Individuals may transfer up to $13.99 million (or $27.98 million per married couple) during life or at death without federal gift or estate tax. 2  Lifetime gifts reduce the remaining exclusion available at death.

Transfers exceeding these exclusions are taxed at the top federal estate and gift tax rate of 40%.

Exclusions & Exemptions from GSTT

The GSTT has rules similar to traditional gift tax laws, which can influence planning for Coty families:

  • - Grandparents may give up to $19,000 directly to a grandchild in 2026 without triggering gift tax or GSTT.

  • - Each individual has a $13.99 million lifetime GSTT exemption ($27.98 million per couple), though this exemption is not independent from estate or gift tax rules.

  • Transfers above exemption thresholds are subject to a 40% GSTT.

  • GSTT applies only at the federal level, although some states may impose their own estate or inheritance taxes.

When Does the GSTT Start to Apply?

The GSTT applies to three types of taxable events, all of which may arise in multigenerational planning for Coty families:

Direct skips:  Transfers made directly to a skip person or to a trust for their exclusive benefit. The transferor or their estate pays the tax.

Taxable distributions:  Distributions from a trust to a skip person. The beneficiary pays the tax.

Taxable terminations:  Occur when a trust interest ends and only skip persons remain as beneficiaries. The trustee pays the tax.

GSTT Exemption Allocations

Transfers—outright or to a trust—may qualify for GSTT exemption as long as the exemption is properly allocated. Once allocated, all future growth on those trust assets is generally free from GSTT, a strategy Coty families may want to use.

For example, if a person contributed $10 million to an irrevocable trust for grandchildren in 2024 and allocated the GSTT exemption, and the trust later grew to $20 million, future distributions would not incur GSTT. 1

Methods for Lowering GSTT

1. 529 Plan Contributions

Contributions to 529 college savings plans are treated as completed gifts, even though account owners can change the beneficiary. Grandparents may “superfund” a 529 plan with five years of annual exclusions at once—up to $95,000 per beneficiary in 2025 or $190,000 per beneficiary for a married couple filing jointly 3 —which may interest Coty retirees.

2. Dynasty Trusts

Dynasty trusts are irrevocable trusts designed to last across multiple generations. Some states allow long-term or perpetual trusts, while others limit trust duration under the “rule against perpetuities.” These trusts can combine GSTT planning with long-term asset preservation features and, when fully exempt from GSTT, future distributions or terminations can occur without additional GSTT 4 —an appealing option for extended family planning.

Concluding Remarks

Although GSTT planning can be complex, exemptions and structured transfers may help Coty employees reduce or eliminate federal taxes on wealth passed to grandchildren or other skip persons.

The Retirement Group can assist you with wealth transfer planning and retirement income strategies. Call our team at (800) 900-5867 for guidance.

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Sources:

1. Fidelity Investments. “Understanding the Generation-Skipping Transfer Tax.”  Fidelity , 3 Oct. 2025,  www.fidelity.com/viewpoints/wealth-management/insights/generation-skipping-transfer-tax .

2. Internal Revenue Service. “ IRS releases tax inflation adjustments for tax year 2027 .”  IRS.gov , 9 Oct. 2025.

3. Bendig, Erin. “How This 529 ‘Superfund’ Strategy Can Transform Your Estate Plan.”  Kiplinger , 12 Sept. 2025,  www.kiplinger.com/personal-finance/this-super-529-strategy-can-help-you-jumpstart-college-savings .

4. Investopedia. ' What Is a Dynasty Trust? ' by Will Kenton. 31 March 2025.

What is the Coty 401(k) Savings Plan?

The Coty 401(k) Savings Plan is a retirement savings plan that allows employees to contribute a portion of their salary to a tax-advantaged account to save for retirement.

How can I enroll in the Coty 401(k) Savings Plan?

You can enroll in the Coty 401(k) Savings Plan by completing the enrollment process through the employee benefits portal or contacting the HR department for assistance.

What types of contributions can I make to the Coty 401(k) Savings Plan?

Employees can make pre-tax contributions, Roth (after-tax) contributions, and, in some cases, catch-up contributions if they are age 50 or older in the Coty 401(k) Savings Plan.

Does Coty offer a company match for the 401(k) Savings Plan?

Yes, Coty provides a company match for contributions made to the 401(k) Savings Plan, subject to certain limits and eligibility requirements.

What is the vesting schedule for Coty's 401(k) company match?

The vesting schedule for Coty's company match typically follows a graded schedule, meaning employees earn ownership of the match over a period of time.

Can I change my contribution percentage to the Coty 401(k) Savings Plan?

Yes, you can change your contribution percentage at any time by accessing the employee benefits portal or contacting HR.

What investment options are available in the Coty 401(k) Savings Plan?

The Coty 401(k) Savings Plan offers a variety of investment options, including mutual funds, target-date funds, and other investment vehicles, allowing employees to choose based on their risk tolerance and retirement goals.

How often can I make changes to my investments in the Coty 401(k) Savings Plan?

Employees can typically make changes to their investment allocations in the Coty 401(k) Savings Plan on a regular basis, often daily or monthly, depending on the plan's rules.

What happens to my Coty 401(k) Savings Plan if I leave the company?

If you leave Coty, you have several options for your 401(k) Savings Plan, including leaving the funds in the plan, rolling them over to another retirement account, or cashing out (though this may incur taxes and penalties).

Can I take a loan from my Coty 401(k) Savings Plan?

Yes, Coty allows employees to take loans from their 401(k) Savings Plan under certain conditions, subject to the plan's rules and limits.

With the current political climate we are in it is important to keep up with current news and remain knowledgeable about your benefits.
Coty has seen a strong performance in 2024, with significant growth in its beauty market, particularly in prestige fragrances. This momentum has led to an increase in their fiscal year 2024 outlook. However, there is no specific news about changes in Coty's pension or 401(k) plans for 2024. Instead, the company has been focused on expanding its market presence and product lines, including launching successful new fragrances and entering new licensing agreements.
Coty reported strong financial performance in FY23 and into early FY24, driven by growth in both its Prestige and Consumer Beauty segments. Coty's strategic efforts in exiting the Russian market and focusing on key growth categories resulted in operational improvements. However, despite this growth, Coty has continued to streamline operations, which could involve restructuring and potential layoffs as part of their drive to enhance profitability and manage costs amidst ongoing economic pressures, inflation, and global market volatility​
Stock Options: Coty Inc. offers stock options as part of its employee compensation plan. These stock options give employees the right to purchase Coty shares at a predetermined price, known as the exercise price. The options typically have a vesting period, during which employees must remain with the company before they can exercise their options. Vesting schedules can vary, but they generally require employees to stay for a few years before all the options become exercisable. Restricted Stock Units (RSUs): Coty also provides Restricted Stock Units (RSUs) to its employees. RSUs represent a promise to grant shares of Coty stock once certain conditions are met, such as remaining with the company for a specified period or achieving specific performance targets. RSUs usually vest over a few years, with a portion of the units vesting each year. Once vested, the RSUs are converted into actual shares of stock, which the employee can then hold or sell. Latest Stock Options and RSUs (2022-2024) 2022: In 2022, Coty continued to offer both stock options and RSUs to eligible employees as part of their long-term incentive plan. The stock options typically had a standard vesting period of four years, while RSUs also followed a similar vesting schedule. These compensation elements aimed to align employee interests with the company's long-term performance goals. 2023: During 2023, Coty enhanced its RSU offerings, focusing on retaining top talent and incentivizing performance. The company introduced additional performance-based RSUs, which vest based on achieving specific financial targets. This move was part of Coty's broader strategy to motivate employees and drive company growth through equity compensation. 2024: In 2024, Coty expanded its equity compensation plans to include more employees, offering a mix of stock options and RSUs. The company placed a greater emphasis on RSUs with performance conditions, reflecting its commitment to aligning employee rewards with the company’s success. Coty also made adjustments to its vesting schedules, making them more competitive within the industry.
Coty's healthcare benefits have been structured to support the diverse needs of its employees, particularly emphasizing comprehensive coverage and wellness initiatives. In 2023, Coty offered several health plans, including PPO and HMO options, which allowed employees to choose plans based on their specific healthcare needs and preferences. These plans included coverage for medical, dental, and vision care, as well as access to wellness programs aimed at promoting a healthy lifestyle among employees. The company's commitment to healthcare is evident in its robust benefits package, which also includes mental health support and flexible spending accounts to help manage healthcare costs. The importance of discussing Coty's healthcare benefits is underscored by the current economic and political environment, where healthcare costs are a significant concern for employees. With rising healthcare expenses and ongoing changes in healthcare policy, Coty's efforts to provide comprehensive benefits are crucial for attracting and retaining talent. Furthermore, in the context of economic uncertainties and tax implications, having access to reliable and extensive healthcare benefits can significantly impact employees' financial and personal well-being. The focus on healthcare benefits also aligns with broader investment in employee wellness, which is essential for maintaining productivity and job satisfaction.
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For more information you can reach the plan administrator for Coty at 350 Fifth Ave. New York, NY 10118; or by calling them at 212-389-7300.

https://www.emparion.com/cash-balance-pension-plan-faq/ https://www.dol.gov/agencies/ebsa/about-ebsa/our-activities/resource-center/fact-sheets/cash-balance-pension-plans https://www.odysseyadvisors.com/insights/blog/what-is-a-cash-balance-plan-your-top-questions-answered/ https://www.independentactuaries.com/2024-plan-limits/ https://www.coty.com/news/coty-reports-strong-results-ahead-of-beauty-market-with-double-digit-growth-fytd https://www.coty.com/news/coty-raises-fy24-outlook-fueled-by-momentum-in-its-prestige-business https://investors.coty.com/news-events-and-presentations/news/news-details/2023/Coty-Delivers-Very-Strong-Start-to-FY24-with-Growth-Ahead-of-Beauty-Market/default.aspx https://investors.coty.com/news-events-and-presentations/news/news-details/2024/Coty-Delivers-Strong-Q2-and-1H24-Results-with-Growth-Ahead-of-Beauty-Market/default.aspx https://www.hrexchangenetwork.com/ https://www.calculator.net/retirement-calculator.html https://www.fidelity.com/calculators-tools/retirement-calculator/overview https://www.edwardjones.com/us-en/market-news-insights/financial-calculators/retirement-calculator https://www.financialmentor.com/calculator/best-retirement-calculator https://www.wealthenhancement.com/s/tools-calculators https://www.kiplinger.com/taxes/tax-planning/604591/net-unrealized-appreciation-a-hidden-tax-strategy https://www.fidelity.com/learning-center/personal-finance/retirement/company-stock https://carlsoncap.com/articles/nua-net-unrealized-appreciation/ https://creativeplanning.com/insights/financial-planning/how-to-use-the-net-unrealized-appreciation-nua-strategy-in-your-401k/ https://www.kitces.com/blog/net-unrealized-appreciation-nua-employee-stock-ownership-plans-esop-capital-gains-income-tax/ https://www.milliman.com/en/insight/2023-corporate-pension-funding-study https://www.gcimagazine.com/ https://investors.coty.com/ https://intellizence.com/insights/layoff-downsizing/leading-companies-announcing-layoffs-and-hiring-freezes/ https://www.dailyjobcuts.com/ https://investors.coty.com/news-events-and-presentations/news/news-details/2023/Coty-Delivers-Very-Strong-Start-to-FY24-with-Growth-Ahead-of-Beauty-Market/default.aspx https://investors.coty.com/news-events-and-presentations/news/news-details/2024/Coty-Delivers-Strong-Q2-and-1H24-Results-with-Growth-Ahead-of-Beauty-Market/default.aspx https://la457.com/participant-blog/2023/end-of-year https://tra401k.com/news/case-of-the-week-can-my-client-still-set-up-a-401k-plan-for-2022/

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