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Estate Planning in Los Angeles: What Every Etsy Employee Should Know About Real Estate and Legacy

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Healthcare Provider Update: Etsy provides health insurance through UnitedHealthcare, covering 100% of premiums for employees and dependents. Additional benefits include dental (Delta Dental), vision, mental health support, and wellness programs 1. As ACA premiums rise and subsidies expire, Etsys fully covered plans offer a strong buffer against market volatility, making employer-sponsored coverage significantly more cost-effective Click here to learn more

'Rising costs, evolving property tax rules, and liquidity pressures mean that investors should consider Los Angeles real estate as part of their larger retirement and estate strategy, rather than as a standalone asset. I encourage Etsy employees to regularly reassess how home ownership aligns with long-term cash flow, legacy goals, and overall financial flexibility.' – Michael Corgiat, a representative of The Retirement Group, a division of Wealth Enhancement.

'In today’s Los Angeles housing environment, Etsy employees should evaluate real estate through the lens of liquidity, long-term risk, and generational planning rather than relying solely on past appreciation. Thoughtful coordination between housing decisions and retirement objectives can create greater clarity and flexibility.' – Brent Wolf, a representative of The Retirement Group, a division of Wealth Enhancement.

In this article, we will discuss:

  1. How rising costs and shifting market conditions have changed the financial landscape for Los Angeles homeowners.

  2. What today’s inheritance and property tax rules mean for families passing real estate to the next generation.

  3. How liquidity, insurance, and long-term planning may influence real estate decisions for Etsy employees.

Owning a home in California, particularly in Los Angeles, was once seen as a clear path to wealth. You made a purchase, waited, and appreciation seemed to do most of the heavy lifting. As a result, many Etsy employees who built careers in Southern California have long considered real estate a central part of their long-term financial planning.

The math has shifted.

From the Westside to the San Gabriel Valley to the South Bay, families across Los Angeles are experiencing a very different housing environment than they did just a few decades ago. While property holdings still typically continue to appreciate, rising costs in other areas may be chipping away at the financial foundations. The good news is that meaningful financial opportunities still exist for Etsy employees willing to engage in proactive retirement and legacy planning.

Here are some things to consider if you currently own property in Los Angeles or expect to pass it on to the next generation.

Appreciation Still Tells a Story—But Context Matters

A family could have bought a home in Torrance or Pasadena for under $300,000 in the late 1990s or early 2000s. 1  Today, that same property may be worth between $1.5 million and $2 million. As of 2026, the median home price in Los Angeles County was $950,000. On paper, that represents significant accumulated value. However, today’s landscape looks different than in the past:

  • - A 3% mortgage rate is no longer typical. Freddie Mac reports that 30-year fixed mortgage rates have averaged well above 6% in recent years. 4

  • - Property insurance costs have risen substantially, with several insurers limiting new policies in California.

  • - Proposition 13 limits property taxes for long-term owners but resets upon sale.

  • - Los Angeles renovation costs rank among the highest nationwide. 5

  • - Maintaining an older home can cost tens of thousands annually depending on condition and location.

For Etsy employees, appreciation alone is no longer sufficient reason to hold real estate. Decisions now involve long-term planning, risk assessment, tax considerations, and liquidity analysis.

The Inheritance Formula Has Changed

Many families assume inheriting a Los Angeles property is automatically beneficial. Financially, it can be—but the calculations are more complex today.

Under Proposition 19, children who inherit a primary residence must meet certain requirements to limit property tax reassessment. 6  They generally must:

  • - Occupy the home as their primary residence.

  • - File for the homeowner’s exemption within one year of the transfer.

  • - Stay within specific assessed value limits.

  • If they move out, property taxes will reset to market value. California’s statewide property tax rate averages approximately 1% of assessed value (plus local assessments). On a $2 million Los Angeles home, that could mean annual property taxes of $20,000 or more.

For adult children who already own homes elsewhere, retaining inherited property in Los Angeles County can become financially demanding. As a result, properties originally intended to remain in the family are frequently sold.

Property Taxes: The Quiet Divide

Proposition 13 has created two very different homeowner experiences in Los Angeles. A couple who purchased a home in 1995 now worth $1.8 million may pay a fraction of what a new buyer would pay in property taxes. Although California limits annual assessed value increases to 2% under Proposition 13, a buyer purchasing the same home today would pay property taxes based on current market value.

Economists often refer to this dynamic as the “lock-in effect,” where homeowners remain in place due to tax advantages tied to long-held property. From a planning standpoint, this often leads to:

  • - Reduced housing mobility.

  • - Wealth concentrated heavily in real estate.

  • - Reluctance to downsize during retirement.

For many Etsy retirees, the emotional and financial aspects of homeownership become closely connected.

Risk and Insurance Are Now Major Factors

Earthquake exposure, wildfire risk, and tightening insurance markets have also changed property cost structures in Southern California.

In recent years, several major insurers paused or limited new homeowner policies in California. Even where insurance is available, premiums in high-risk areas have increased substantially. 8

In light of these factors, owning property in Los Angeles is no longer viewed as a low volatility asset. Like any major investment, it carries ongoing costs and regional risks that must be evaluated carefully.

Liquidity Matters More Than Ever

Many Los Angeles homeowners are “house rich, cash flow tight.” Despite significant home equity, families may still feel financially constrained. Retirement income planning, health care expenses, college costs, and multigenerational support all require accessible capital—something a home does not easily provide.

Unlike a diversified investment portfolio, a home:

  • - Does not generate consistent income

  • - Cannot be partially sold

  • - Requires ongoing maintenance

  • - May take months to sell

From a planning standpoint, it is important to determine whether the home supports your long-term financial objectives or primarily serves as a legacy and emotional anchor.

Capital Gains: A Limited Advantage

Homeowners may exclude up to $250,000 (single) or $500,000 (married filing jointly) of capital gains when selling a primary residence. 9

However, decades of appreciation in Los Angeles can exceed these limits quickly. If a home purchased for $400,000 is sold for $2 million, that creates a $1.6 million gain. After applying the exclusion, a significant taxable amount may remain.

Coordinating sale timing with a broader tax strategy can make a meaningful difference.

Has Homeownership Lost Its Appeal?

Not entirely—but the advantages are no longer automatic. 

Los Angeles real estate can still offer:

  • - Long-term appreciation potential

  • - Housing cost stability for long-term owners

  • - Emotional and legacy value

  • - The ability to build equity over time

What has changed is the level of planning required:

- Estate plan coordination

- Understanding Proposition 19

- Liquidity planning

- Risk evaluation

- Tax review before transferring or gifting property

What was once a simple “buy and hold” decision has evolved into a more detailed financial strategy.

Planning Ahead

If you own property in Los Angeles or intend to pass it to your children, consider:

- Will your children realistically live in the home?

- Have you calculated potential reassessed property taxes?

- Does real estate represent too much of your net worth?

- Would selling during your lifetime provide greater flexibility?

- Is your property title aligned with your trust and estate plan?

For some families, keeping the property remains appropriate. For others, converting equity and diversifying assets may better support retirement income, intergenerational wealth objectives, or charitable planning.

Final Thoughts

California real estate has a long history of appreciation and opportunity. That remains true in Los Angeles—but the financial landscape is more complex than it once was.

Homeownership today involves understanding cash flow, tax exposure, policy changes, insurance risk, and family dynamics. For Etsy employees approaching retirement or already retired, these factors can influence estate planning outcomes.

The advantages are still there—but they require careful planning.

If you are evaluating how your Los Angeles property fits into your broader retirement and estate plan, it may be time to revisit the numbers.

You can get retirement planning assistance from The Retirement Group. Give us a call at (800) 900-5867 to learn more.

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Sources:

1. Patch. ' Home Prices Have Nearly Tripled In LA Since 2000: Report ,' by Kat Schuster. April 4, 2022. 

2. Zillow. ' Pasadena, CA Housing Market ,' January 31, 2026. 

3. Federal Reserve Bank of St. Louis (FRED). ' Housing Inventory: Median Listing Price in Los Angeles County, CA ,' February 6, 2026. 

4. Freddie Mac. “Primary Mortgage Market Survey® (PMMS®) Archives.”  Freddie Mac , 2026,  https://www.freddiemac.com/pmms/pmms_archives

5. House Beautiful. ' Experts Say Renovations Are the Most Expensive in These States ,' by Sarah Lyon. Feb. 14, 2025. 

6. Fennemore Law. ' California Proposition 19's Impact on Estate Planning and Gifting of Real Property ,' by Judith Tang. Feb. 17, 2025.

7. reAlpha. ' California Property Tax (2026): Rates, Prop 13 & Cost ,' by Daniel Ares. Feb. 2, 2026. 

8. Kiplinger. ' California's Home Insurance Crisis: Rising Risks, Soaring Costs and Limited Options ,' by Carla Ayers. Jan. 16, 2025.

9. IRS. ' Topic no. 701, Sale of your home. ' Jan. 22, 2026.

What type of retirement plan does Etsy offer to its employees?

Etsy offers a 401(k) retirement savings plan to help employees save for their future.

Does Etsy match employee contributions to the 401(k) plan?

Yes, Etsy provides a matching contribution to the 401(k) plan, which helps employees maximize their retirement savings.

What is the eligibility requirement for Etsy employees to participate in the 401(k) plan?

Employees at Etsy are eligible to participate in the 401(k) plan after completing a specified period of service, typically outlined in the employee handbook.

Can Etsy employees choose how to invest their 401(k) contributions?

Yes, Etsy employees can choose from a variety of investment options within the 401(k) plan to align with their retirement goals.

What is the vesting schedule for Etsy's 401(k) matching contributions?

Etsy has a vesting schedule for matching contributions, which means employees must work for a certain period before they fully own those contributions.

How can Etsy employees access their 401(k) account information?

Etsy employees can access their 401(k) account information through the plan's online portal or by contacting the plan administrator.

Are there any fees associated with managing Etsy's 401(k) plan?

Yes, there may be administrative fees associated with Etsy's 401(k) plan, which are typically disclosed in the plan documents.

Can Etsy employees take loans from their 401(k) accounts?

Yes, Etsy allows employees to take loans from their 401(k) accounts under certain conditions, as outlined in the plan guidelines.

What happens to an Etsy employee's 401(k) if they leave the company?

If an Etsy employee leaves the company, they can choose to roll over their 401(k) balance to another retirement account, cash it out, or leave it in the Etsy plan if allowed.

Does Etsy provide financial education resources related to the 401(k) plan?

Yes, Etsy offers financial education resources and workshops to help employees make informed decisions about their 401(k) savings.

With the current political climate we are in it is important to keep up with current news and remain knowledgeable about your benefits.
Etsy offers its employees a comprehensive retirement plan, primarily centered around a 401(k) with competitive employer matching contributions. Employees are eligible for the 401(k) plan after meeting specific criteria, such as one year of service and being at least 21 years old. The 401(k) plan at Etsy allows participants to make tax-deferred contributions, up to a maximum set by the IRS. For the year 2024, this limit is $23,000, with an additional catch-up contribution of $7,500 for employees aged 50 and over​ (Investopedia)​ (CapitalGroup NACG). The plan also includes various investment options, including mutual funds and stocks, which employees can choose from depending on their risk tolerance and retirement goals. Etsy's 401(k) plan emphasizes the importance of consistent employee participation and is structured to align with federal guidelines like ERISA, which protects retirement assets. Although Etsy does not offer a traditional pension plan, its 401(k) plan is designed to be flexible and supportive of long-term retirement savings, with employer contributions enhancing the growth potential of the plan​
Restructuring Layoffs: Etsy announced in December 2023 that it would be laying off 11% of its workforce, amounting to approximately 225 employees. This move comes as the company faces a challenging macroeconomic environment and increased competition. The layoffs are expected to cost Etsy between $25 million and $30 million, primarily due to severance payments, employee benefits, and related expenses. The restructuring is aimed at achieving greater operational efficiencies and cost savings, especially in the wake of flat gross merchandise sales since 2021. Additionally, Etsy has made significant changes to its executive team, including the departure of its Chief Marketing Officer and Chief Human Resources Officer, with their responsibilities being redistributed among existing executives.
2022: Etsy employees were eligible for stock options and RSUs as part of their compensation package. Specific details about the vesting schedules and performance criteria are detailed in the company's annual report (Source: Etsy Annual Report 2022, Page 45). 2023: Etsy continued offering stock options and RSUs to its employees. The grants were generally provided based on seniority and role within the company (Source: Etsy Proxy Statement 2023, Page 38). 2024: In 2024, Etsy maintained its stock option and RSU programs. Employees in management and critical roles were prioritized for these benefits
1. Official Etsy Website Etsy Careers Page: Often provides information about employee benefits, including health benefits. Etsy Employee Handbook: If available, it may have specific details on healthcare benefits. 2. Reliable Sources and News Outlets Glassdoor: Employees often share details about their benefits here. Indeed: Offers company reviews and sometimes specific details on benefits. LinkedIn: Check for company updates or employee discussions on benefits. Forbes: May provide news or articles about employee benefits. Business Insider: Could offer insights into employee benefits and company news.
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For more information you can reach the plan administrator for Etsy at , ; or by calling them at .

https://www.thelayoff.com/

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