Healthcare Provider Update: Etsy provides health insurance through UnitedHealthcare, covering 100% of premiums for employees and dependents. Additional benefits include dental (Delta Dental), vision, mental health support, and wellness programs 1. As ACA premiums rise and subsidies expire, Etsys fully covered plans offer a strong buffer against market volatility, making employer-sponsored coverage significantly more cost-effective Click here to learn more
“Many Etsy employees are surprised to learn that long-term success can create significant tax friction in retirement. Proactive modeling and coordinated planning can help Etsy employees manage embedded gains thoughtfully and avoid letting a single tax year dictate their financial flexibility.” – Wesley Boudreaux, a representative of The Retirement Group, a division of Wealth Enhancement.
“For Etsy employees nearing retirement, the real challenge often isn’t market performance but how and when taxes are triggered. Thoughtful coordination and forward-looking tax modeling can help Etsy employees access their savings with greater flexibility and fewer surprises.” – Patrick Ray, a representative of The Retirement Group, a division of Wealth Enhancement.
In this article, we will discuss:
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How long-term investment growth can create unexpected tax challenges for Etsy retirees.
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How a tax-aware long-short strategy can generate losses to help offset capital gains.
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When this strategy may be appropriate—and the risks and tradeoffs to consider.
Mary and Joe* did everything thoughtfully.
They refrained from making rash decisions during market turbulence, invested patiently, and saved consistently throughout their careers. Like many Etsy employees who have spent decades building wealth through disciplined investing and retirement plan contributions, their portfolio grew significantly by the time they retired in their late 60s.
There was only one issue. They had substantial unrealized capital gains on nearly everything they owned.
As we began outlining their retirement income plan—including withdrawals for living expenses and a long-planned home renovation—the numbers became sobering. Selling approximately $300,000 in appreciated investments could have triggered capital gains taxes close to $50,000, depending on federal and state tax brackets.
For reference, long-term capital gains are taxed at 0%, 15%, or 20% federally depending on taxable income, with an additional 3.8% Net Investment Income Tax (NIIT) potentially applying to higher-income households.
Mary summed it up perfectly: “On paper, we feel rich, but it costs money to touch the money.”
Many Etsy employees transitioning into retirement are surprised by how common this situation can be.
When a Successful Investment Becomes a Tax Challenge
Long-term investors frequently accumulate concentrated positions with significant embedded gains. For Etsy employees, this may include long-held company stock, taxable brokerage assets, or other investments that have appreciated steadily over time.
The longer assets are held—and the stronger they perform—the higher the eventual tax liability when they’re sold.
That creates a difficult trade-off in retirement:
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- Sell investments and trigger a substantial tax bill.
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- Or hold them longer than desired and delay using your own money.
Traditional tax-loss harvesting can be helpful earlier in an investment’s life. But after years of strong markets, many portfolios simply don’t have meaningful losses left to harvest.
That’s exactly where Mary and Joe found themselves.
Introducing a Tax-Aware Long-Short Layer
Instead of immediately selling appreciated assets, we implemented a tax-aware long-short strategy (TALS) inside their taxable account.
To be clear, this is not market timing or speculation. It is disciplined tax management.
Here’s how it worked: Their core long-term holdings remained intact. Then, using a modest amount of borrowing within the account, we added a long-short overlay that included:
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- Buying stocks expected to perform well
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- Shorting closely related stocks expected to underperform
Because these positions were highly correlated—often within the same industry—they tended to move together.
When markets rose:
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- Long positions gained
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- Short positions declined in value
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- Those short-side losses created tax-deductible losses
When markets fell:
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- Long positions declined
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- Short positions gained
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- Losses were again generated from one side of the structure
Despite market movement, Mary and Joe’s overall portfolio still grew modestly during the year. More importantly, it generated over $60,000 in usable tax losses, which they used to offset their capital gains.
IRS rules allow capital losses to offset capital gains dollar-for-dollar, with up to $3,000 of excess losses deductible against ordinary income annually. 1 Those losses allowed them to carefully sell appreciated holdings to fund retirement goals while significantly reducing their capital gains exposure.
Joe put it this way: “It didn’t feel like a loophole. It felt like we were finally using the tax code intentionally.”
For Etsy employees with sizable taxable accounts or concentrated holdings, thoughtful tax coordination can make a measurable difference.
The Advantages and Tradeoffs
It’s important to understand that this strategy does not eliminate taxes. It primarily changes the timing of when they are paid.
Over time, the long-short layer itself may build unrealized gains. If fully liquidated later, those gains may be taxable.
The value comes from:
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- Managing marginal tax brackets
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- Reducing the likelihood of a single-year tax spike
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- Preserving flexibility
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- Improving after-tax compounding
Mary and Joe weren’t trying to permanently sidestep taxes. They simply wanted to access their savings without losing $50,000 in one year.
Who This Strategy May Be Appropriate For
A tax-aware long-short strategy is generally suited for higher net worth investors facing substantial embedded gains and one or more of the following:
- Concentrated stock positions
- Large taxable brokerage balances
- Required asset sales to fund retirement
- Real estate or business sales
- Significant cryptocurrency gains
- Large one-time expenses
For certain Etsy employees nearing retirement, taxes—not market volatility—can become the primary planning obstacle. When that happens, more advanced planning approaches may be worth evaluating.
Risks to Consider Carefully
This is not a do-it-yourself solution.
The strategy involves leverage, financing costs, and precise execution. Improper implementation can create unintended consequences. Ongoing oversight is necessary.
For many retirees, simpler approaches—such as spreading sales across tax years, coordinating withdrawals during lower-income years, or incorporating charitable planning—may be more appropriate.
In Mary and Joe’s case, the additional complexity was justified by the numbers. But every situation must be evaluated independently.
Why This Matters for Retirement Planning
Taxes are often one of the largest retirement expenses, yet they’re frequently overlooked.
Mary and Joe didn’t pursue this strategy because they wanted something clever. They asked a better question: “Is there a more efficient way to use our money without letting taxes dictate our decisions?” That question reshaped their outcome.
For Etsy employees preparing for retirement, proactive tax modeling can be just as important as investment returns.
The Bottom Line
Selling appreciated investments doesn’t automatically require absorbing a large tax bill—but it does require careful modeling, disciplined execution, and coordinated planning.
A tax-aware long-short strategy can be one of several tools available to the right retiree to maintain flexibility and support after-tax wealth.
Because in retirement, what matters most isn’t just what you’ve earned—it’s what you’re able to keep and use comfortably.
How The Retirement Group Can Help
If you’re recently retired or approaching retirement and holding significant unrealized gains, your only choices are not “pay the tax” or “do nothing.” A detailed tax review may uncover strategies tailored to your specific situation.
At The Retirement Group, we work with Etsy employees to coordinate investment strategy with tax planning so taxes don’t dictate how retirement is funded. Call (800) 900-5867 to schedule a personalized conversation.
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Sources:
* Names changed for privacy.
1. Internal Revenue Service. Investment Income and Expenses (Including Capital Gains and Losses) . Publication 550, 14 Feb. 2025, www.irs.gov/pub/irs-pdf/p550.pdf .
2. McClelland, Robert, et al. Net Investment Income Tax: A Primer . Urban Institute, Jan. 2025, www.urban.org/sites/default/files/2025-01/Net%20Investment%20Income%20Tax.pdf .
3. Paradise, Thomas, Kevin Khang, and Joel M. Dickson. Tax-Loss Harvesting: Why a Personalized Approach Is Important . Vanguard Research, July 2024, corporate.vanguard.com/content/dam/corp/research/pdf/tax_loss_harvesting_why_a_personalized_approach_is_important.pdf.
What type of retirement plan does Etsy offer to its employees?
Etsy offers a 401(k) retirement savings plan to help employees save for their future.
Does Etsy match employee contributions to the 401(k) plan?
Yes, Etsy provides a matching contribution to the 401(k) plan, which helps employees maximize their retirement savings.
What is the eligibility requirement for Etsy employees to participate in the 401(k) plan?
Employees at Etsy are eligible to participate in the 401(k) plan after completing a specified period of service, typically outlined in the employee handbook.
Can Etsy employees choose how to invest their 401(k) contributions?
Yes, Etsy employees can choose from a variety of investment options within the 401(k) plan to align with their retirement goals.
What is the vesting schedule for Etsy's 401(k) matching contributions?
Etsy has a vesting schedule for matching contributions, which means employees must work for a certain period before they fully own those contributions.
How can Etsy employees access their 401(k) account information?
Etsy employees can access their 401(k) account information through the plan's online portal or by contacting the plan administrator.
Are there any fees associated with managing Etsy's 401(k) plan?
Yes, there may be administrative fees associated with Etsy's 401(k) plan, which are typically disclosed in the plan documents.
Can Etsy employees take loans from their 401(k) accounts?
Yes, Etsy allows employees to take loans from their 401(k) accounts under certain conditions, as outlined in the plan guidelines.
What happens to an Etsy employee's 401(k) if they leave the company?
If an Etsy employee leaves the company, they can choose to roll over their 401(k) balance to another retirement account, cash it out, or leave it in the Etsy plan if allowed.
Does Etsy provide financial education resources related to the 401(k) plan?
Yes, Etsy offers financial education resources and workshops to help employees make informed decisions about their 401(k) savings.



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