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What Etsy Employees Should Know About Caring for Aging Parents

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Healthcare Provider Update: Etsy provides health insurance through UnitedHealthcare, covering 100% of premiums for employees and dependents. Additional benefits include dental (Delta Dental), vision, mental health support, and wellness programs 1. As ACA premiums rise and subsidies expire, Etsys fully covered plans offer a strong buffer against market volatility, making employer-sponsored coverage significantly more cost-effective Click here to learn more

'Many Etsy employees underestimate how caregiving responsibilities may influence their long-term planning. To prepare thoughtfully and involve the right professionals, it's important to start these conversations early.' — Paul Bergeron, a representative of The Retirement Group, a division of Wealth Enhancement.

'Many Etsy employees face unexpected pressure when aging parent responsibilities arise. I believe early planning and open family communication can help households navigate these challenges with greater clarity.' — Tyson Mavar, a representative of The Retirement Group, a division of Wealth Enhancement.

In this article, we will discuss:
  1. Key warning signs that aging parents may need additional support.

  2. Essential legal and health care preparations to help families stay organized.

  3. How to coordinate family involvement and emotional readiness during caregiving.

Many Etsy employees in their mid-50s to early 60s come to discover that their retirement planning may have to expand to include the needs of their aging parents. As America’s population grows older, adult children frequently take on caregiving responsibilities for parents facing health issues, financial weaknesses, and cognitive decline. These realities influence family dynamics, investments, estate planning, taxes, and emotional well-being.

“Your parents' financial vulnerabilities become your financial stress unless you plan ahead and take a proactive role,” explains Brent Wolf, CFP®, an advisor at Wealth Enhancement.

Below are key considerations for individuals ages 55 to 65 who are preparing to support elderly parents.

1. Recognize the Early Signs of Cognitive Decline

For many families, cognitive decline in an aging parent typically appears gradually. Early warning signs may include:

  • - Repeatedly forgetting conversations

  • - Missing or duplicating bill payments

  • - Confusion about routine transactions

  • - Financial decisions influenced by new “friends”

  • - Unusual wire transfers or unexpected spending changes

Your role is not to diagnose—your role is to observe and speak up early. By addressing concerns promptly, you, your family, and your advisory team can potentially help mitigate the risk of future financial or cognitive harm.

2. Put Durable Power of Attorney and a Trusted Contact in Place

If a parent becomes cognitively impaired without a durable power of attorney, families often face a costly, lengthy conservatorship process. Etsy employees can address this by planning ahead.

Consider getting the following key documents in place:

  • - A trusted contact authorization

  • - Durable Power of Attorney for finances

  • - HIPAA releases and health care power of attorney

  • - Updated beneficiary designations, wills, and trusts

These steps can help reduce uncertainty and lessen the risk of financial exploitation should a parent become more vulnerable.

3. Prepare for Health Care Shock: Medicare Has Gaps

Many households are surprised by how much Medicare does not cover. Common out-of-pocket costs include:

  • - Long-term custodial care (memory care, assisted living, in-home support)

  • - Prescription drugs

  • - Private caregivers and care managers

  • - Out-of-pocket deductibles and co-pays

To plan effectively, Etsy employees should understand:

  • - What your parents’ insurance covers

  • - Their likely care expenses

  • - Whether self-funding or long-term care strategies may fit

  • - Whether Medicaid planning (with its five-year look-back) should begin early

Health care decisions become more urgent if cognitive decline is a concern.

4. Guard Your Parents Against Financial Abuse

Financial abuse is a growing threat for older adults—including parents of Etsy employees. Common scams include:

  • - Romance schemes

  • - Fake IRS, FedEx, or government calls

  • - “Grandchild in trouble” scams

  • - Caregiver misconduct

  • - Pressure from acquaintances or distant relatives

  • - Fraudulent investment pitches

Adult children often hesitate to intervene, but silence can increase risk. Advisors can help monitor accounts, identify unusual activity, and place temporary holds when needed.

5. Organize the “Invisible” Parts of Their Financial Life

By age 80, even financially experienced parents may struggle to keep up with routine obligations such as:

  • - Required minimum distributions

  • - Quarterly tax payments

  • - Charitable documentation

  • - Insurance renewals

  • - Online passwords

  • - Property tax deadlines

  • - Portfolio withdrawal planning

Advisors can help reduce errors by automating tasks, consolidating accounts, and simplifying processes.

6. Bring the Entire Family Into the Conversation Early

The most challenging situations often arise when adult children learn of issues only after a crisis. Etsy employees may benefit from:

  • - Annual family meetings

  • - Clear conversations about parents’ wishes

  • - Defined caregiving and financial roles

  • - Discussions around independence and dignity

Proactive communication may helps mitigate conflict and avoid last-minute decisions during emergencies.

7. Prepare Yourself Emotionally and Financially

Caring for aging parents can influence:

  • - Retirement timing

  • - Your ability to continue working

  • - Your cash flow

  • - Your mental and emotional resilience

Advisors can help you develop:

  • - A dedicated “parent care fund”

  • - Tax-efficient withdrawal strategies

  • - Cash flow outlines that factor in elder care

  • - Estate plans that reflect multigenerational needs

With thoughtful planning, supporting your parents does not have to disrupt your retirement goals—even for Etsy employees navigating complex benefits.

8. Build a Team-Based Approach

Families caring for elderly parents often benefit from a coordinated team that may include:

  • - A financial advisor

  • - An attorney with experience working with seniors

  • - Tax specialist

  • - Geriatric care manager

  • - Estate planning attorney

  • - Health care advocates

Working together, these professionals can help manage risk for both parents and adult children through a unified strategy.

Conclusion

Aging is inevitable—but it does not have to create chaos. Early planning, while parents are still capable, can lessen emotional strain, help minimize family conflict, and ideally reduce the likelihood of financial harm.

“The best gift you can give your aging parents is structure, clarity, and a financial advocate who supports them when they can no longer support themselves,” says Brent Wolf.

For Etsy employees ages 55 to 65, now is the time to act.

Taking the Next Step

The Retirement Group can help you design a Parent Care Plan that includes financial oversight, health care review, legal preparation, and fraud monitoring.

To speak with a team member who can guide you through each stage of the process, call  (800) 900-5867 .

We are here to support you, your parents, and your family through every stage of life.

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Sources:

1. Alzheimer’s Association. “10 Early Signs and Symptoms of Alzheimer’s and Dementia.”  Alzheimer’s Association , 2025,  www.alz.org/alzheimers-dementia/10_signs .

2. Centers for Medicare & Medicaid Services. “Long-Term Care.”  Medicare.gov , n.d.,  www.medicare.gov/coverage/long-term-care .

3. Federal Bureau of Investigation. “Elder Fraud.”  FBI , U.S. Department of Justice, n.d.,  www.fbi.gov/how-we-can-help-you/scams-and-safety/common-frauds-and-scams/elder-fraud .

What type of retirement plan does Etsy offer to its employees?

Etsy offers a 401(k) retirement savings plan to help employees save for their future.

Does Etsy match employee contributions to the 401(k) plan?

Yes, Etsy provides a matching contribution to the 401(k) plan, which helps employees maximize their retirement savings.

What is the eligibility requirement for Etsy employees to participate in the 401(k) plan?

Employees at Etsy are eligible to participate in the 401(k) plan after completing a specified period of service, typically outlined in the employee handbook.

Can Etsy employees choose how to invest their 401(k) contributions?

Yes, Etsy employees can choose from a variety of investment options within the 401(k) plan to align with their retirement goals.

What is the vesting schedule for Etsy's 401(k) matching contributions?

Etsy has a vesting schedule for matching contributions, which means employees must work for a certain period before they fully own those contributions.

How can Etsy employees access their 401(k) account information?

Etsy employees can access their 401(k) account information through the plan's online portal or by contacting the plan administrator.

Are there any fees associated with managing Etsy's 401(k) plan?

Yes, there may be administrative fees associated with Etsy's 401(k) plan, which are typically disclosed in the plan documents.

Can Etsy employees take loans from their 401(k) accounts?

Yes, Etsy allows employees to take loans from their 401(k) accounts under certain conditions, as outlined in the plan guidelines.

What happens to an Etsy employee's 401(k) if they leave the company?

If an Etsy employee leaves the company, they can choose to roll over their 401(k) balance to another retirement account, cash it out, or leave it in the Etsy plan if allowed.

Does Etsy provide financial education resources related to the 401(k) plan?

Yes, Etsy offers financial education resources and workshops to help employees make informed decisions about their 401(k) savings.

With the current political climate we are in it is important to keep up with current news and remain knowledgeable about your benefits.
Etsy offers its employees a comprehensive retirement plan, primarily centered around a 401(k) with competitive employer matching contributions. Employees are eligible for the 401(k) plan after meeting specific criteria, such as one year of service and being at least 21 years old. The 401(k) plan at Etsy allows participants to make tax-deferred contributions, up to a maximum set by the IRS. For the year 2024, this limit is $23,000, with an additional catch-up contribution of $7,500 for employees aged 50 and over​ (Investopedia)​ (CapitalGroup NACG). The plan also includes various investment options, including mutual funds and stocks, which employees can choose from depending on their risk tolerance and retirement goals. Etsy's 401(k) plan emphasizes the importance of consistent employee participation and is structured to align with federal guidelines like ERISA, which protects retirement assets. Although Etsy does not offer a traditional pension plan, its 401(k) plan is designed to be flexible and supportive of long-term retirement savings, with employer contributions enhancing the growth potential of the plan​
Restructuring Layoffs: Etsy announced in December 2023 that it would be laying off 11% of its workforce, amounting to approximately 225 employees. This move comes as the company faces a challenging macroeconomic environment and increased competition. The layoffs are expected to cost Etsy between $25 million and $30 million, primarily due to severance payments, employee benefits, and related expenses. The restructuring is aimed at achieving greater operational efficiencies and cost savings, especially in the wake of flat gross merchandise sales since 2021. Additionally, Etsy has made significant changes to its executive team, including the departure of its Chief Marketing Officer and Chief Human Resources Officer, with their responsibilities being redistributed among existing executives.
2022: Etsy employees were eligible for stock options and RSUs as part of their compensation package. Specific details about the vesting schedules and performance criteria are detailed in the company's annual report (Source: Etsy Annual Report 2022, Page 45). 2023: Etsy continued offering stock options and RSUs to its employees. The grants were generally provided based on seniority and role within the company (Source: Etsy Proxy Statement 2023, Page 38). 2024: In 2024, Etsy maintained its stock option and RSU programs. Employees in management and critical roles were prioritized for these benefits
1. Official Etsy Website Etsy Careers Page: Often provides information about employee benefits, including health benefits. Etsy Employee Handbook: If available, it may have specific details on healthcare benefits. 2. Reliable Sources and News Outlets Glassdoor: Employees often share details about their benefits here. Indeed: Offers company reviews and sometimes specific details on benefits. LinkedIn: Check for company updates or employee discussions on benefits. Forbes: May provide news or articles about employee benefits. Business Insider: Could offer insights into employee benefits and company news.
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For more information you can reach the plan administrator for Etsy at , ; or by calling them at .

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