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Navigating Rehire Waves at SBA Communications: Strategies for Returning to Familiar Shores

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Healthcare Provider Update: Healthcare Provider for SBA Communications SBA Communications likely partners with various health insurance providers for its employee health benefits. However, specific details on the designated healthcare provider may vary based on the employee's location and specific plan options offered by the company. Potential Healthcare Cost Increases for Employees in 2026 As we approach 2026, employees at SBA Communications should brace for significant healthcare cost increases driven by various market pressures. Health insurance premiums in the Affordable Care Act (ACA) marketplace are expected to surge, with some states projected to see hikes exceeding 60%. This increase is compounded by the potential expiration of enhanced federal subsidies, which, if not extended, could leave many individuals facing monthly premium increases of over 75%. With rising medical costs, especially in pharmaceuticals and hospital services, employees may find themselves responsible for a larger share of their health expenses unless proactive measures are taken to navigate these changes. Click here to learn more

'SBA Communications employees should view rehiring opportunities not just as a return to familiar ground, but as a strategic career move to leverage experience and negotiate improved terms, especially in today's fluid labor market,' — Paul Bergeron, a representative of The Retirement Group, a division of Wealth Enhancement Group.

'SBA Communications employees navigating rehiring offers should carefully assess their financial goals and career growth opportunities before returning, turning workforce shifts into a strategic advantage,' — Tyson Mavar, a representative of The Retirement Group, a division of Wealth Enhancement Group.

In this article, we will discuss:

  1. Evaluating whether to return to a former employer after a layoff.

  2. How companies like SBA Communications are using technology to streamline rehiring.

  3. The strategic advantages for both employees and employers in the rehire process.

Many SBA Communications employees, along with others in the energy sector, have experienced the flux of being laid off and then rehired, reflecting the unpredictable waves of the labor market. Notably, even industry giants like SBA Communications have been part of this trend, recalling employees to navigate through the changing economic landscapes and operational needs.

The decision to return isn't merely about accepting a job offer; it involves a thorough assessment of one’s financial status and other available job prospects. Career adviser Debra Wheatman recommends that individuals evaluate their current financial health and job market opportunities to make a well-informed decision.

Gaining a bit of leverage is often a part of this process. As Wheatman points out, returning employees might have the opportunity to negotiate better terms than before, potentially leading to improved roles, higher compensation, or more stable job conditions at SBA Communications.

However, individual stories reveal diverse experiences. For example, after a brief layoff from a marketing agency, Jessica Swenson chose to return as a contractor, finding that the flexibility better suited her career aspirations, emphasizing the growing importance of adaptability in professional settings.

Conversely, Kristie Jones, who dealt with an impersonal layoff process, opted not to return to her previous employer, moving instead into consultancy. This shift underscores a common path for many who seek independence after corporate disenchantments.

SBA Communications is leveraging advanced technologies like artificial intelligence through platforms like Visier, which meticulously track employment records to streamline the rehiring process. This methodical approach aids in aligning qualified candidates with suitable positions efficiently, utilizing detailed data analysis [source needed].

Moreover, the corporate recognition of rehiring's advantages, such as reduced onboarding time and familiarity with company culture, is increasing. Reemployed individuals often adapt more quickly and cost-effectively, providing a quicker return on investment for the company.

The manner in which layoffs are executed is crucial, as it affects the likelihood of rehiring. Fostering a respectful layoff process helps preserve professional relationships and keeps a pool of potential candidates ready for when market conditions favor reemployment.

Matt Massucci, CEO of Hirewell, notes that the reasons behind a separation—be it performance issues, strategic shifts, or economic factors—greatly influence rehire possibilities. Both SBA Communications and its workforce must navigate these complexities with a clear understanding of each other's perspectives.

Ultimately, the decision to return to SBA Communications should come after thoughtful consideration of the pros and cons, influenced by the initial separation's circumstances. As the labor market evolves, such decisions are increasingly viewed as strategic career moves rather than mere opportunities.

The concept of 'unretirement' is becoming prevalent, especially among older workers nearing retirement age. A significant portion of retirees reenters the workforce, driven by the need for engagement or financial necessities. Companies, including SBA Communications, appreciate the unique perspectives and reliability that seasoned professionals bring during turbulent economic periods.

Explore how to handle rehire proposals and draw on your experience when considering a return to SBA Communications after a layoff. Learn from others who have navigated this path successfully and understand how your familiarity with the company can reduce onboarding challenges and facilitate a smoother reintegration.

Reflecting on the labor market's fluid nature, consider the analogy of ocean tides. Just as tides ebb and flow, SBA Communications might reduce its workforce during downturns but also reengage skilled professionals when conditions improve. For those seasoned in navigating these shifts, it presents an opportunity to reassess and potentially return to a familiar environment, equipped with experience and strategic foresight.

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Source:

1. Weber, Lauren. 'The Company That Laid You Off Wants You Back. What Do You Say?'  The Wall Street Journal , 24 Apr. 2025,  www.wsj.com/articles/company-layoffs-rehiring-employees-2025 .

2. Cadmus, Jay. 'I Was Laid Off at 55 and Took 6 Months to Find a Job.'  Business Insider , June 2024,  www.businessinsider.com/laid-off-older-workers-rehire-job-hunt-2024-6 .

3. Schooley, Skye. 'Best Layoff Practices: Can You Lay Off and Hire at the Same Time?'  Business News Daily , 23 Oct. 2023,  www.businessnewsdaily.com/15785-layoff-rehire-best-practices.html .

4. Cook, Ian. 'Hiring After Layoffs: What Employers Need To Know.'  Visier , 19 Sept. 2023,  www.visier.com/blog/hiring-after-layoffs/ .

5. Fischman, Wendy. 'Rehiring Furloughed and Laid-Off Workers Post-Pandemic.'  Potomac Law Group , 13 May 2020,  www.potomaclaw.com/news-rehiring-furloughed-laid-off-workers .

What type of retirement savings plan does SBA Communications offer?

SBA Communications offers a 401(k) retirement savings plan to help employees save for their future.

Does SBA Communications match employee contributions to the 401(k) plan?

Yes, SBA Communications provides a matching contribution to employee 401(k) accounts, up to a certain percentage of their salary.

When can employees of SBA Communications enroll in the 401(k) plan?

Employees of SBA Communications can enroll in the 401(k) plan during the initial enrollment period upon hiring and during annual open enrollment periods.

Are there any eligibility requirements to participate in the SBA Communications 401(k) plan?

Yes, employees must meet specific eligibility criteria, such as a minimum period of service, to participate in the SBA Communications 401(k) plan.

What investment options are available within the SBA Communications 401(k) plan?

The SBA Communications 401(k) plan offers a variety of investment options, including mutual funds, target-date funds, and other investment vehicles.

How can employees of SBA Communications change their contribution amounts to the 401(k) plan?

Employees can change their contribution amounts to the SBA Communications 401(k) plan by submitting a request through the company's benefits portal or contacting HR.

Can employees take loans against their 401(k) balance at SBA Communications?

Yes, SBA Communications allows employees to take loans against their 401(k) balance, subject to the plan's terms and conditions.

What happens to my 401(k) account if I leave SBA Communications?

If you leave SBA Communications, you can choose to roll over your 401(k) balance to another retirement account, cash it out, or leave it in the SBA Communications plan if eligible.

Does SBA Communications provide financial education resources for employees regarding the 401(k) plan?

Yes, SBA Communications offers financial education resources and workshops to help employees understand their 401(k) options and investment strategies.

Is there a vesting schedule for the employer match in the SBA Communications 401(k) plan?

Yes, there is a vesting schedule for the employer match in the SBA Communications 401(k) plan, which determines when you fully own the matched contributions.

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