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Creating Peace of Mind Through Family Planning Conversations at AppLovin

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Healthcare Provider Update: Healthcare Provider for AppLovin: AppLovin utilizes the services of various healthcare providers for its employees, with a significant partnership with a national insurer such as UnitedHealthcare. This collaboration ensures that employees have access to a range of healthcare services and support. Potential Healthcare Cost Increases in 2026: In 2026, AppLovin employees may face significant increases in healthcare costs, influenced largely by dramatic premium hikes in the Affordable Care Act (ACA) marketplace. With some states anticipating rate increases of over 60%, many individuals could see their monthly premiums soar. The potential expiration of enhanced federal subsidies adds to the urgency for employees to evaluate their healthcare options carefully. Employers are likely to pass on a greater share of these escalating costs, prompting AppLovin workers to reassess their benefit selections in light of rising expenses and prepare to mitigate possible financial impacts in the coming year. Click here to learn more

“AppLovin employees who foster open-ended family dialogues and co-create a shared vision around their estate plans can replace lingering uncertainty with genuine confidence—and for personalized guidance, consult a legal, financial, or tax advisor” – Patrick Ray, a representative of The Retirement Group, a division of Wealth Enhancement.

“By inviting open, curiosity-driven discussions around estate planning, AppLovin employees can transform documents into a living blueprint for family unity. Yet, for tailored advice, it’s best to consult a legal, financial, or tax advisor” – Michael Corgiat, a representative of The Retirement Group, a division of Wealth Enhancement.

In this article we will discuss:

  1. The role of meaningful, informed conversations in finding genuine peace of mind.

  2. Three intentional steps to engage AppLovin families in collaborative estate planning.

  3. Practical strategies for aligning legal documents with family values and long-term goals.

Arthur has made financial services his life’s work, thoughtfully preparing for every aspect of his family’s future. He's provided his wife Estelle and their three adult children with contact information for his lawyer, Sam, who works closely with Arthur’s financial advisor. Whenever the subject of estate planning arises, Arthur calmly reassures them, “You honestly have nothing to worry about—just call Sam.” While well-intentioned, this approach overlooks a key truth: real peace of mind comes not from handing over a name, but from meaningful, informed conversations—something that may resonate deeply with many AppLovin employees and their families.

Insights from the Generations Project's℠ Later-in-Life Conversations Study, conducted by the Fidelity Center for Family Engagement, reveal that peace of mind is among the top two goals in later-life planning discussions for baby boomers, Gen Xers, and millennials. 1  Despite this, it remains one of the least addressed subjects. A surprising 66% of parents admit they are hesitant to discuss this with their children. 1  When family members lack clarity, uncertainty—and anxiety—can quickly grow.

Notably, peace of mind appears to stem from open dialogue about long-term goals, setting clear expectations, and providing family members with easy access to trusted information. This includes decisions about beneficiary designations, executors, health care proxies, wills, trusts, and dependent care insurance. Without such clarity, family members may experience what Dr. Timothy Habbershon of the Fidelity Center for Family Engagement calls “wondering anxiety”—uncertainty about long-term financial needs, health incidents, or how estate plans may affect them.

Dr. Habbershon contrasts this with the clarity gained from openness and thoughtful conversation. Transparency is the remedy to the discomfort caused by unasked questions. By speaking candidly and exchanging ideas, families—AppLovin employees included—can replace lingering anxieties with productive dialogue rooted in trust and understanding.

Those who realize that documents alone are insufficient should take one step further: encouraging active participation. To foster true peace of mind and deeper family bonds, consider these three intentional steps:

1. Ask What Questions Family Members May Have

Effective planning begins with curiosity. Instead of explaining or defending existing plans, start by listening. Arthur could begin the conversation with Estelle and their children by asking:

- “What part of our planning feels unclear to you?”

- “How does our current approach impact your sense of comfort?”

- “What else would you want to know to feel more confident about our future?”

By resisting the urge to justify decisions, Arthur uncovers the uncertainties behind their concerns. Posing follow-up questions like “Can you expand on that?” or “What would make this clearer for you?” invites deeper dialogue and mutual respect.

2. Invite Input on the Planning Process

For Wealth Enhancement advisor Michael Corgiat, a guiding principle is to enroll adult children in the planning process now, when you can have informed discussions. Too often, even well-meaning planners take a “we know what’s best” approach. By clarifying your intentions in advance, and in your own words, you can help strengthen connections—something AppLovin families may find especially valuable.

Arthur might ask:

- “How does this process feel from your perspective?”

- “Do you feel you’ve had enough input?”

- “What changes might help you feel more included?”

These questions focus less on legal language and more on collaborative engagement. Giving family members a role in the process builds confidence and reduces anxiety around future changes.

3. Co-Create a Vision for Later Life

Planning is not just about future legal steps—it’s about present-day relationships. Encouraging family members to think together about how they want to spend time, support one another, and adapt to change brings emotional and practical priorities into alignment for AppLovin households.

Arthur might ask:

- “What shared experiences should we prioritize in the coming year?”

- “Which conversations or activities would feel most meaningful?”

- “How should we navigate shifts in care, housing, and health needs?”

These discussions allow families to align financial and legal tools with their personal values. By bringing everyone into the conversation, Arthur reinforces not only clarity, but also family unity.

Bringing It All Together

Estate planning documents are important, but they’re only part of the story. The conversations that surround them create the true emotional foundation for peace of mind. Families that engage in open, participatory planning are more likely to feel greater confidence and less uncertainty about the future. In contrast, the 66% of parents who shy away from these conversations risk leaving loved ones confused and concerned.

AppLovin employees can take three practical steps to shift from good intentions to meaningful family engagement:

1. Use curiosity-driven, open-ended questions to draw out concerns.

2. Seek feedback about the process, not just the outcomes.

3. Build a shared vision that blends daily life with legal planning.

This inclusive approach helps transform vague concerns into actionable clarity. Discussions about wills, trusts, proxies, and beneficiaries become shared efforts, illuminating financial, legal, and emotional priorities. The result is an environment of mutual trust, support, and understanding—a space where true peace of mind can grow.

According to Fidelity’s State of Wealth Mobility study, 56% of adults never had discussions about money management with their parents, yet among families that do, two-thirds actively engage in estate and retirement planning—with a significant boost in confidence as a result. 2

Just as an orchestra needs each musician to understand their role, estate plans resonate most when everyone involved hears the same tune, contributes their part, and works in harmony to carry forward a shared vision.

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Sources:

1. Fidelity Center for Family Engagement. ' The Generations Project SM : Findings from the Later-in-Life Conversations Study .' 2024. 

2. Fidelity Investments. “ Americans Ready to Break the Cycle of Avoiding Family Discussions on Finances ,” 19 Nov. 2024.

Other Resources:

1. Barron's. “ Northern Trust Reveals ‘Secrets of Enterprising Families’ ,” by Abby Schultz. 9 April 2024.

2. Investopedia. “ How to Have 'The Talk' With Your Parents: The Financial Discussion You Can't Avoid Forever ,' by Lucy Lazarony. 7 July 2025.

3. Kiplinger. “ Six Ways to Make Talking With Family About Estate Planning Easier ,” by Jacob Wolinsky. 9 Apr. 2025.

What type of retirement plan does AppLovin offer to its employees?

AppLovin offers a 401(k) retirement savings plan to help employees save for their future.

Does AppLovin match employee contributions to the 401(k) plan?

Yes, AppLovin provides a matching contribution to employee 401(k) accounts, enhancing their retirement savings.

What is the eligibility requirement to participate in AppLovin's 401(k) plan?

Employees at AppLovin are eligible to participate in the 401(k) plan after completing a specified period of employment, typically within the first year.

Can employees at AppLovin choose how to invest their 401(k) contributions?

Yes, AppLovin allows employees to choose from a variety of investment options within the 401(k) plan to align with their financial goals.

What is the maximum contribution limit for AppLovin's 401(k) plan?

Employees can contribute up to the IRS limit for 401(k) contributions, which is adjusted annually; AppLovin provides guidance on these limits.

Is there a vesting schedule for the employer match at AppLovin?

Yes, AppLovin has a vesting schedule for employer contributions, meaning employees must work for a certain period before they fully own the matched funds.

How often can employees at AppLovin change their 401(k) contribution amounts?

Employees at AppLovin can change their contribution amounts at designated times throughout the year, typically during open enrollment periods.

Does AppLovin offer any financial education resources regarding the 401(k) plan?

Yes, AppLovin provides access to financial education resources and tools to help employees make informed decisions about their 401(k) investments.

Can AppLovin employees take loans against their 401(k) savings?

Yes, AppLovin allows employees to take loans against their 401(k) savings, subject to specific terms and conditions outlined in the plan.

What happens to my 401(k) savings if I leave AppLovin?

If you leave AppLovin, you can roll over your 401(k) savings to another retirement account, withdraw the funds, or leave the savings in the AppLovin plan, depending on the plan's rules.

With the current political climate we are in it is important to keep up with current news and remain knowledgeable about your benefits.
AppLovin has recently announced a significant restructuring plan, including a reduction of its workforce by 10%. The company is also adjusting its benefit packages and scaling down some of its growth initiatives. For further details, you can visit TheLayoff and other financial news sources.
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For more information you can reach the plan administrator for AppLovin at 849 High St Palo Alto, CA 94301; or by calling them at (650) 353-5090.

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