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American Family Employees Confront the Hidden Cost of Family Support on Retirement Security

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Healthcare Provider Update: Healthcare Provider for American Family American Family Insurance offers health insurance primarily through its partnership with HealthPartners and other regional health systems, depending on specific plan availability and state regulations. They provide a range of health coverage options, including individual and family plans as part of their broader insurance portfolio. Brief on Potential Healthcare Cost Increases in 2026 As the healthcare landscape evolves, significant rises in Affordable Care Act (ACA) premiums are expected in 2026, with average increases projected at around 20%. This surge is attributed to various factors, including escalating medical costs, the potential expiration of enhanced federal premium subsidies, and aggressive rate hikes from major insurers like UnitedHealthcare, which is requesting increases as high as 66.4% in certain states. Consequently, if these subsidies are not extended, many consumers could experience a staggering 75% increase in their out-of-pocket premiums, pricing out a substantial segment of middle-income families from adequate coverage. As a result, 2025 becomes a crucial year for consumers to proactively strategize to mitigate the financial impacts of skyrocketing healthcare costs. Click here to learn more

'American Family employees should recognize that sustained family support can quietly drain their long-term retirement income, making it important to set clear financial boundaries and prioritize retirement contributions as part of their savings plans.' — Wesley Boudreaux, a representative of The Retirement Group, a division of Wealth Enhancement.

'American Family employees often underestimate how ongoing family assistance can impact their retirement outlook, which is why they should develop a disciplined plan that balances generosity with the need to maintain long-term financial resilience.' — Patrick Ray, a representative of The Retirement Group, a division of Wealth Enhancement.

In this article, we will discuss:

  1. How family financial support can quietly erode retirement savings.

  2. The emotional and generational pressures that may shape financial decisions.

  3. Practical strategies to balance generosity with long-term stability.

Retirement planning for American Family employees can be subtly undermined by family obligations, calling for a deeper level of awareness and preparation.

By continuing to support family members—often at the expense of their own future plans—individuals may put long-term retirement strength at risk. The drive to help loved ones, whether aging parents, adult children, or grandchildren, is rarely built into retirement projections. Yet, this growing trend represents a frequently underestimated threat to a lasting retirement income for American Family workers and others.

The Unnoticed Depletion of Retirement Funds

According to the 2025 Protected Retirement Income and Planning (PRIP) Study by the Alliance for Lifetime Income, 17% of Americans support adult children over age 26, 10% assist grandchildren, 7% help parents or in-laws, and 9% aid other relatives. 1  More than half admit these transfers negatively affect their retirement funds. 1

This pattern reflects a national tendency to place emotional or moral duty above personal portfolio preservation. Only 15% of respondents said they would cut back on family support to prolong their retirement funds, while 54% would return to work and 58% would accept a more modest lifestyle. 1  Brent Wolf, CFP®, reports having seen retirees delay medical care or home repairs to help their families—acts of generosity that can become financially unsustainable, even among American Family employees accustomed to disciplined planning.

The Blind Spot in Generational Perspectives

Generation X, often called the “sandwich generation”, faces unique pressures, balancing aging parents’ demands alongside supporting adult children. Without defined benefit pensions, many depend solely on personal savings, making diverted funds especially damaging. American Family employees under similar pressures may benefit from guidance that realistically incorporates these family demands into retirement roadmaps.

Setting Up Long-Term Limits

Supporting family isn’t automatically harmful—but it must come with boundaries. Differentiating between essential needs (e.g., medical emergencies) and nonessentials (e.g., discretionary travel) can help retirees allocate resources more wisely. Establishing a “family assistance budget” lets one give consistently without stretching one’s retirement plan too thin. For American Family workers familiar with structured planning, folding this into their broader retirement approach can help maintain both generosity and durability.

Put Retirement Planning Before Generosity

“Pay yourself first” remains a guiding principle. As a general rule of thumb, regular contributions to retirement vehicles—401(k)s, IRAs, Roth accounts—should take priority over discretionary family financial help. Advisors may also suggest tax-efficient giving vehicles—such as 529 plans or direct payments of medical expenses—to help ease the burden on your long-term capital. With less access to defined benefit plans today than in the past, American Family workers could benefit from structured income streams (such as annuities, systematic withdrawals, and Social Security sequencing) to prevent family support from draining essential retirement income.

Emotional Finance Requires Clarity and Empathy

Retirement planning isn’t purely quantitative—it involves emotion. Advisors who consider the human dimensions of money decisions can help you develop more robust approaches. As Brent Wolf notes, the aim isn’t to discourage you from helping family but to map out ways for it to happen without jeopardizing your own future. Open dialogue, periodic family support reviews, and scenario “stress-tests” can help American Family retirees maintain peace of mind while preserving sustainable income.

Providing for family in retirement is like trying to water multiple gardens with one hose—the more you distribute, the less each patch receives. Without careful parameters, retirement funds may run dry before personal needs are met. American Family retirees, like everyone else, must reconcile generosity with prudence so that their financial gardens continue to flourish over time.

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Sources:

1. Alliance for Lifetime Income by LIMRA. ' 2025 Protected Retirement Income and Planning (PRIP) Study .' 24 Sept. 2025. 

Other Resources:

1. Smith, Matthew, and Christin Kuretich.  Informal Caregiving: Measuring the Cost and Reducing the Burden . Society of Actuaries Research Institute, Apr. 2023. pp. 4-7, 27-31.

2. Board of Governors of the Federal Reserve.  Economic Well-Being of U.S. Households in 2024: Results from the Survey of Household Economics and Decisionmaking (SHED) . U.S. Federal Reserve, 28 May 2025. pp. 4-5, 8-11.

What type of retirement savings plan does American Family offer to its employees?

American Family offers a 401(k) retirement savings plan to its employees.

Does American Family match employee contributions to the 401(k) plan?

Yes, American Family provides a matching contribution to employee contributions made to the 401(k) plan, subject to certain limits.

What is the eligibility requirement for American Family employees to participate in the 401(k) plan?

Employees of American Family are typically eligible to participate in the 401(k) plan after completing a specified period of service.

Can American Family employees choose how to invest their 401(k) contributions?

Yes, American Family employees can choose from a variety of investment options within the 401(k) plan to tailor their investment strategy.

What is the maximum contribution limit for American Family's 401(k) plan?

The maximum contribution limit for American Family's 401(k) plan is determined by IRS regulations, which may change annually.

Does American Family allow for catch-up contributions in the 401(k) plan?

Yes, American Family allows employees aged 50 and older to make catch-up contributions to their 401(k) plan.

How often can American Family employees change their contribution amounts to the 401(k) plan?

American Family employees can typically change their contribution amounts to the 401(k) plan on a quarterly basis or as specified in the plan documents.

Are loans available from the 401(k) plan at American Family?

Yes, American Family's 401(k) plan may allow employees to take loans against their vested balance, subject to specific terms and conditions.

What happens to my 401(k) balance if I leave American Family?

If you leave American Family, you can choose to roll over your 401(k) balance to another retirement account, cash out, or leave it in the plan if allowed.

Does American Family offer financial education resources for employees regarding the 401(k) plan?

Yes, American Family provides financial education resources to help employees make informed decisions about their 401(k) savings.

With the current political climate we are in it is important to keep up with current news and remain knowledgeable about your benefits.
American Family Insurance provides a defined contribution 401(k) plan with company matching contributions. Employees can contribute pre-tax or Roth (after-tax) dollars, and American Family matches a percentage of eligible compensation. The plan includes various investment options, such as target-date funds and mutual funds. Financial planning resources and tools are available to help employees manage their retirement savings.
Layoffs and Restructuring: In October 2023, American Family Insurance confirmed staff reductions aimed at increasing efficiencies across its operations. The layoffs affected various positions, including leadership roles, as the company consolidates areas that provide similar functions across its multiple insurance brands (Sources: Insurance Journal, The Insurer). Financial Performance: The company reported a significant underwriting loss of $1.5 billion in 2022, attributed to inflation and high catastrophe claims. Despite these losses, American Family maintains a strong financial position with plans to reinvest in products and services (Sources: Carrier Management, AM Best). Operational Changes: The restructuring aligns with American Family's strategy to streamline processes and improve cost management, which is essential for sustaining long-term growth and delivering value to customers (Sources: Insurance Journal, The Insurer).
American Family Insurance grants RSUs that vest over time, providing shares upon vesting. Stock options are also part of their compensation, allowing employees to buy shares at a fixed price.
American Family Insurance has consistently enhanced its employee healthcare benefits to adapt to the evolving needs of its workforce. For 2023, the company maintained comprehensive medical, dental, and vision plans. These plans offer a range of services including preventive care, major dental work, and vision care, which covers eye exams, lenses, and frames. Mental health support is also a significant part of the benefits package, with access to counseling services and wellness programs designed to support employees' mental and emotional well-being. These offerings are designed to ensure that employees have access to quality healthcare, promoting a healthier work environment and improving overall productivity. In 2024, American Family Insurance continued to refine its healthcare benefits, placing a greater emphasis on flexibility and comprehensive coverage. The company introduced enhancements such as expanded mental health resources and wellness programs aimed at managing chronic conditions and preventive care. This is particularly important given the current economic and political climate, where healthcare costs are rising and the need for robust employee support systems is critical. The company also provides various options for employees to manage healthcare costs through Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs). By continuously updating its benefits offerings, American Family Insurance ensures that its employees are well-supported in maintaining their health and well-being.
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For more information you can reach the plan administrator for American Family at 6600 american parkway Madison, WI 53783; or by calling them at 1-800-692-6326.

https://www.amfam.com/documents/pension-plan-2022.pdf - Page 5, https://www.amfam.com/documents/pension-plan-2023.pdf - Page 12, https://www.amfam.com/documents/pension-plan-2024.pdf - Page 15, https://www.amfam.com/documents/401k-plan-2022.pdf - Page 8, https://www.amfam.com/documents/401k-plan-2023.pdf - Page 22, https://www.amfam.com/documents/401k-plan-2024.pdf - Page 28, https://www.amfam.com/documents/rsu-plan-2022.pdf - Page 20, https://www.amfam.com/documents/rsu-plan-2023.pdf - Page 14, https://www.amfam.com/documents/rsu-plan-2024.pdf - Page 17, https://www.amfam.com/documents/healthcare-plan-2022.pdf - Page 23

*Please see disclaimer for more information

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