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American Family Families Facing a New Challenge: Supporting Children While Preparing for Retirement

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Healthcare Provider Update: Healthcare Provider for American Family American Family Insurance offers health insurance primarily through its partnership with HealthPartners and other regional health systems, depending on specific plan availability and state regulations. They provide a range of health coverage options, including individual and family plans as part of their broader insurance portfolio. Brief on Potential Healthcare Cost Increases in 2026 As the healthcare landscape evolves, significant rises in Affordable Care Act (ACA) premiums are expected in 2026, with average increases projected at around 20%. This surge is attributed to various factors, including escalating medical costs, the potential expiration of enhanced federal premium subsidies, and aggressive rate hikes from major insurers like UnitedHealthcare, which is requesting increases as high as 66.4% in certain states. Consequently, if these subsidies are not extended, many consumers could experience a staggering 75% increase in their out-of-pocket premiums, pricing out a substantial segment of middle-income families from adequate coverage. As a result, 2025 becomes a crucial year for consumers to proactively strategize to mitigate the financial impacts of skyrocketing healthcare costs. Click here to learn more

'American Family employees facing the dual pressures of supporting adult children while preparing for retirement should focus on setting clear financial boundaries and prioritizing long-term stability, balancing generosity with retirement readiness to help preserve both family well-being and future independence.' — Wesley Boudreaux, a representative of The Retirement Group, a division of Wealth Enhancement.

'American Family employees navigating extended parenting responsibilities alongside retirement planning should view this as a call to reassess household budgets and timelines, since proactive adjustments today can help maintain balance between family support and long-term financial stability.' — Patrick Ray, a representative of The Retirement Group, a division of Wealth Enhancement.

In this article we will discuss:

  1. The rising financial challenges associated with parenting later in life and their impact on retirement.

  2. Demographic and societal shifts contributing to extended parental responsibilities.

  3. Practical strategies for American Family families balancing child support with retirement planning.

The Growing Expenses of Parenting Later in Life: Economic Factors and Retirement Consequences

Although being a parent has always been a big responsibility, its demands have altered in recent years. For American Family households, juggling retirement planning, demographic changes, postponed family planning, and the growing demands of adult children are posing new difficulties. Families’ perspectives on long-term planning are shifting because these priorities are overlapping with traditional retirement timeframes.

Parenting Beyond Traditional Timelines

“Parenting is happening later, longer, more intensively, and more expensively,” says Carlos Hernandez, a Wealth Enhancement financial advisor. In fact, many parents continue to support their children well beyond their college years. For many American Family families, this means finding ways to navigate ongoing financial assistance at a time when they are trying to optimize retirement resources.

Continuing to support adult children into one’s 50s, 60s, and beyond often strains household finances, which may prompt American Family employees to postpone retirement or adjust expectations for their long-term savings.

The extent to which this issue has grown is revealed by a recent AARP study: 75% of parents age 45+ with at least one adult child provide monetary support that averages roughly $7,000 per year. 1

This raises a question for many American Family households: does continued assistance promote independence or dependency?

The Broader Context of Demographics

This trend reflects broader societal shifts rather than occurring in isolation. In 2023, 18% of adults aged 25–34 were living with their parents, 2  a statistic that underscores a trend for adult children to stay home longer due to job market realities, housing costs, and student debt pressures. 

Meanwhile, more people are having children later in life. According to the CDC, in 2023 more babies were born to women over 40 (4.1%) than to teens (4%). 3  For many parents, including those at American Family, this means that the years when retirement focus should be strongest often overlap with the financial responsibilities of raising children.

Important Considerations for Families Supporting Adult Children

  • Given the pressures associated with these competing financial priorities, parents supporting adult children while also planning for retirement should consider the following strategies to stay on track:

  • 1. Build a Detailed Financial Plan

  • 'A common mistake many parents make is assuming their children will reach financial independence faster than they do,' explains Carlos Hernandez. For American Family parents, having clear goals and defined financial boundaries can help balance retirement needs with ongoing family obligations.

  • 2. Have Honest Conversations About Money

  • Although money conversations can be uncomfortable, open dialogue helps prevent misunderstandings. American Family families that talk about expectations for support with adult children often experience less stress and clearer roles.

  • 3. Define Your Expectations Clearly

  • Unspoken or unacknowledged support can create tension. For American Family parents, explicitly stating what they expect in return—such as household help or accountability for spending—can reduce resentment and improve family cooperation.

  • 4. Encourage Accountability Through Practice

  • If adult children live at home, Wealth Enhancement advisor Brent Wolf suggests charging rent but saving it on their behalf. For American Family families, this approach can help children learn discipline with money while accumulating reserves for eventual independence.

  • 5. Consider the Limits of Longevity in Employment

  • Wolf also cautions against assuming work will continue indefinitely. For American Family households, unexpected health changes or shifts in employment may make continued adult-child dependence more burdensome.

  • 6. Be Transparent About Retirement Timing

  • Conversations about retirement plans create clarity across generations. American Family employees who share their planning horizons often motivate children to begin participating in retirement-type accounts earlier.

  • 7. Prioritize Stability in Later Years

  • Brent Wolf reminds families that, while loans may be possible for education, retirement doesn’t typically offer borrowing options. For American Family households, this may mean giving priority to long-term consistency of retirement resources rather than helping to fund their children's education.

The Broader Economic Environment

Extended parenting pressures coexist with wider economic realities. Rising health care costs, increasing life spans, and market uncertainties complicate retirement for many families.

While each family’s situation is unique, clear patterns are emerging: parents are taking on more financial burdens as they age. For American Family households, disciplined planning, open communication, and firm boundaries are key to balancing generosity with personal stability.

Conclusion

Later and longer parenting has lasting financial implications. For American Family employees, adapting strategies to manage child support while preserving retirement-readiness may spell the difference between comfort and strain. Setting expectations, promoting honest discussions, and safeguarding retirement resources can help create a foundation for more favorable outcomes.

According to a report by Savings.com, 50% of parents said they would use their savings or retirement accounts to assist adult children (sometimes delaying retirement or incurring debt), while 60% reported living more frugally to provide support. 4

To reconcile this generosity with their personal needs, American Family families may benefit from professional advice around managing family expenses, medical costs, and income during retirement. 

Trying to land a plane while still carrying unexpected cargo is analogous to supporting adult children as retirement nears. For American Family families, extra weight strains carefully devised plans built over years of pension contributions, 401(k) accumulation, and retirement scheduling. Just as pilots adjust course for weather and weight, households must reevaluate spending, medical obligations, and retirement timelines to arrive at a more stable destination.

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Sources:

1. AARP Research. ' Parenting Adult Children Impacts Parents in Both Positive and Negative Ways ,' by Rebecca Perron, 1 Aug. 2025.

2. Pew Research Center. “ The shares of young adults living with parents vary widely across the U.S. ,” by Richard Fry, April 17, 2025.

3. Centers for Disease Control and Prevention, National Vital Statistics Reports, Volume 74, Number 3. ' Effects of Age-specific Fertility Trends on Overall Fertility Trends ,' by Anne Driscoll, Brady Hamilton. March 6, 2025.

4. Savings.com.' Percentage of Parents Financially Supporting Adult Children Reaches a Three-Year High ,' by Beth Klongpayabal. March 21, 2025. 

What type of retirement savings plan does American Family offer to its employees?

American Family offers a 401(k) retirement savings plan to its employees.

Does American Family match employee contributions to the 401(k) plan?

Yes, American Family provides a matching contribution to employee contributions made to the 401(k) plan, subject to certain limits.

What is the eligibility requirement for American Family employees to participate in the 401(k) plan?

Employees of American Family are typically eligible to participate in the 401(k) plan after completing a specified period of service.

Can American Family employees choose how to invest their 401(k) contributions?

Yes, American Family employees can choose from a variety of investment options within the 401(k) plan to tailor their investment strategy.

What is the maximum contribution limit for American Family's 401(k) plan?

The maximum contribution limit for American Family's 401(k) plan is determined by IRS regulations, which may change annually.

Does American Family allow for catch-up contributions in the 401(k) plan?

Yes, American Family allows employees aged 50 and older to make catch-up contributions to their 401(k) plan.

How often can American Family employees change their contribution amounts to the 401(k) plan?

American Family employees can typically change their contribution amounts to the 401(k) plan on a quarterly basis or as specified in the plan documents.

Are loans available from the 401(k) plan at American Family?

Yes, American Family's 401(k) plan may allow employees to take loans against their vested balance, subject to specific terms and conditions.

What happens to my 401(k) balance if I leave American Family?

If you leave American Family, you can choose to roll over your 401(k) balance to another retirement account, cash out, or leave it in the plan if allowed.

Does American Family offer financial education resources for employees regarding the 401(k) plan?

Yes, American Family provides financial education resources to help employees make informed decisions about their 401(k) savings.

With the current political climate we are in it is important to keep up with current news and remain knowledgeable about your benefits.
American Family Insurance provides a defined contribution 401(k) plan with company matching contributions. Employees can contribute pre-tax or Roth (after-tax) dollars, and American Family matches a percentage of eligible compensation. The plan includes various investment options, such as target-date funds and mutual funds. Financial planning resources and tools are available to help employees manage their retirement savings.
Layoffs and Restructuring: In October 2023, American Family Insurance confirmed staff reductions aimed at increasing efficiencies across its operations. The layoffs affected various positions, including leadership roles, as the company consolidates areas that provide similar functions across its multiple insurance brands (Sources: Insurance Journal, The Insurer). Financial Performance: The company reported a significant underwriting loss of $1.5 billion in 2022, attributed to inflation and high catastrophe claims. Despite these losses, American Family maintains a strong financial position with plans to reinvest in products and services (Sources: Carrier Management, AM Best). Operational Changes: The restructuring aligns with American Family's strategy to streamline processes and improve cost management, which is essential for sustaining long-term growth and delivering value to customers (Sources: Insurance Journal, The Insurer).
American Family Insurance grants RSUs that vest over time, providing shares upon vesting. Stock options are also part of their compensation, allowing employees to buy shares at a fixed price.
American Family Insurance has consistently enhanced its employee healthcare benefits to adapt to the evolving needs of its workforce. For 2023, the company maintained comprehensive medical, dental, and vision plans. These plans offer a range of services including preventive care, major dental work, and vision care, which covers eye exams, lenses, and frames. Mental health support is also a significant part of the benefits package, with access to counseling services and wellness programs designed to support employees' mental and emotional well-being. These offerings are designed to ensure that employees have access to quality healthcare, promoting a healthier work environment and improving overall productivity. In 2024, American Family Insurance continued to refine its healthcare benefits, placing a greater emphasis on flexibility and comprehensive coverage. The company introduced enhancements such as expanded mental health resources and wellness programs aimed at managing chronic conditions and preventive care. This is particularly important given the current economic and political climate, where healthcare costs are rising and the need for robust employee support systems is critical. The company also provides various options for employees to manage healthcare costs through Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs). By continuously updating its benefits offerings, American Family Insurance ensures that its employees are well-supported in maintaining their health and well-being.
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For more information you can reach the plan administrator for American Family at 6600 american parkway Madison, WI 53783; or by calling them at 1-800-692-6326.

https://www.amfam.com/documents/pension-plan-2022.pdf - Page 5, https://www.amfam.com/documents/pension-plan-2023.pdf - Page 12, https://www.amfam.com/documents/pension-plan-2024.pdf - Page 15, https://www.amfam.com/documents/401k-plan-2022.pdf - Page 8, https://www.amfam.com/documents/401k-plan-2023.pdf - Page 22, https://www.amfam.com/documents/401k-plan-2024.pdf - Page 28, https://www.amfam.com/documents/rsu-plan-2022.pdf - Page 20, https://www.amfam.com/documents/rsu-plan-2023.pdf - Page 14, https://www.amfam.com/documents/rsu-plan-2024.pdf - Page 17, https://www.amfam.com/documents/healthcare-plan-2022.pdf - Page 23

*Please see disclaimer for more information

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