New Update: Healthcare Costs Increasing by Over 60% in Some States. Will you be impacted?

How Flowers Foods Employees Can Get 'Unstuck' and Enjoy Their Wealth

Healthcare Provider Update: Offers PPO and PPO Plus medical plans, with HSA/FSA options. Includes dental, vision, EAP, and short/long-term disability. ACA-related planning advised for retirees anticipating 2026 premium increases Click here to learn more

'Flowers Foods employees seeking a meaningful and balanced life should recognize that true wealth isn't just about financial stability but also embracing fulfillment in all aspects of life, including health and well-being.' – Michael Corgiat, a representative of The Retirement Group, a division of Wealth Enhancement Group.

'Helping Flowers Foods employees achieve a fulfilling life requires more than financial strategies; it's about guiding them to live with purpose, balancing wealth with wellness to truly enjoy their success.' – Brent Wolf, a representative of The Retirement Group, a division of Wealth Enhancement Group.

In this article, we will discuss:

The connection between happiness and money
How financial advisors can help clients get 'unstuck'
The importance of balancing financial, emotional, and physical well-being

It can be difficult for financial consultants to offer more than just a sound financial strategy. A highly influential financial counselor understands that success is based on more than just statistics, even though creating a stable future is crucial. Crafting a happy and satisfying life for clients—balancing not just their financial wellness but also their physical and mental well-being—is the key to true success. Flowers Foods employees can feel grounded and rooted in all facets of their lives, not just their finances, according to our three-pronged strategy.

The Connection Between Happiness and Money

There is a widespread misperception that having money inevitably makes one happy. Actually, I've seen a lot of people who are wealthy yet find it difficult to enjoy their prosperity. Even though they are in a position to spend comfortably, some people are inhibited by their fear of doing so. For example, one customer hesitated to book nonstop flights because he was so reluctant to spend money, despite the fact that layovers had a major negative impact on his quality of life. A different customer would routinely skip dinner due to cost rather than health issues.

However, I have also worked with people who struggle with compulsive spending, which is the opposite tendency. They continue to overindulge in the hopes that the future will correct their current financial irresponsibility, even if they have pledged to control their behaviors. Although there are benefits to the 'Carpe Diem' attitude, living extravagantly can harm a client's financial future.

The most important lesson is that the objective is to spend in a way that brings happiness and satisfaction, not to spend the least or the most. It is our responsibility as financial advisors to help clients strike that balance by advising them to engage in fulfilling experiences and endeavors rather than only attempting to reduce costs or satisfy material cravings.

Getting 'Unstuck' Clients

As a financial advisor, one of my most important responsibilities is to assist customers who are feeling 'stuck.' This can take many forms: some people are stuck in a financial mindset that keeps them from appreciating their prosperity, while others are physically ill and lack the stamina to engage in the things they used to enjoy. Many individuals experience mental loneliness or uncertainty about their life's purpose.

The objective is to assist them in being 'unstuck.' This could be advising that a client finally upgrade to first-class when they travel, or urging them to take that long-awaited family trip that they have been putting off for years. It might also entail helping them find new interests, like gardening or photography, or assisting them in getting back into exercise by getting them a personal trainer or joining a gym.

Pickleball is among the most successful activities I've recently introduced to my customers. For many, this inexpensive but incredibly captivating sport has changed their lives. It offers social interaction, which is crucial for mental health, in addition to physical exercise. After learning pickleball, clients have said they feel more motivated and excited about life. Seeing these great changes has been immensely satisfying, and the game has turned into a reason to look forward to something.

Posing Appropriate Questions

Asking the proper questions is the first step in assisting customers in becoming unstuck. I probe them with inquiries that delve deeper into their lives rather than just their portfolios. 'How are you? Are you continuing to be active? What do you most eagerly anticipate?' I can learn more about their priorities thanks to these inquiries. The truth is that relationships, health, or a lack of purpose are more common worries for many people than money.

Advisors can assist clients in identifying the aspects of their lives that they can control and letting go of the things that they cannot by interacting with them on this deeper level. When clients are based on a sense of general well-being, financial decisions become simpler. Addressing clients' emotional, physical, and financial issues enables them to make choices that are in line with their actual preferences.

Encouraging Customers to Lead the Life They Desire

Giving clients financial guidance is only one aspect of helping them become unstuck; another is enabling them to use their wealth in ways that truly bring them joy. You can tell you're having a real influence when your clients walk away from a conversation feeling lighter, more confident, and more excited about their future. In addition to helping their clients accumulate wealth, financial advisors should assist them in creating a worthwhile life.

The function of an advisor goes beyond creating financial plans; it also involves helping clients create life plans that strike a balance between fulfillment and enjoyment. These interventions lay the groundwork for long-term satisfaction, whether it's recommending a trip, fostering a new pastime, or assisting a client in making health-related investments. The goal of wealth is to improve one's life, not only accumulate it.

In summary, managing investments and portfolios is only one aspect of being a financial advisor. Understanding clients' core needs—how they want to spend their time, what brings them joy, and how they may live life to the fullest—is where the true value lies. Flowers Foods employees can feel financially confident and pleased in all other aspects of their lives when they can enjoy the wealth they have amassed. In addition to a healthy portfolio, this all-encompassing approach to financial counseling results in a happier, healthier life.

Brian Parker, CFP, managing director and co-founder of EP Wealth Advisors, works with professionals, athletes, entrepreneurs, and executives. He also participates in initiatives promoting women's programming, financial literacy, and charitable giving. Brian sits on various boards that support sports, health, wellness, and youth education.

For senior citizens, consistent physical activity has major health benefits. Even a small amount of regular exercise, like walking, has been shown to significantly lower the chance of developing chronic diseases like diabetes, heart disease, and several types of cancer. According to a study published in Preventive Medicine, for example, walking 3,000 steps a day can reduce the chance of dying prematurely. For people over 60, the advantages are greatest when walking 7,000 to 9,000 steps a day. Strength and endurance training can also improve mobility, balance, and general physical function, leading to a better quality of life and more independence as people age.

Featured Video

Articles you may find interesting:

Sources:

1. 'The Life-Changing Benefits of Exercise After 60.' National Council on Aging , 2021.
www.ncoa.org/article/the-life-changing-benefits-of-exercise-after-60 .

2. 'Mental health around retirement: evidence of Ashenfelter's dip.' BMC Geriatrics , 2023.
doi:10.1186/s12877-023-02999-x.

3. '4 tips for getting fit at any age, from a sports scientist who studies athletes as old as 92.' Business Insider , 2025.

4. 'Participating in Activities You Enjoy As You Age.' National Institute on Aging , 2022.
www.nia.nih.gov/news/participating-activities-you-enjoy .

5. 'Plan Your Retirement And Improve Your Mental And Physical Health.' Forbes , 9 May 2025.
www.forbes.com/sites/stevevernon/2025/05/09/plan-your-retirement .

What is the 401(k) plan offered by Flowers Foods?

The 401(k) plan at Flowers Foods is a retirement savings plan that allows employees to save a portion of their salary on a pre-tax basis, helping them prepare for retirement.

Does Flowers Foods offer a company match for the 401(k) contributions?

Yes, Flowers Foods offers a company match for employee contributions to the 401(k) plan, which helps boost employees' retirement savings.

What is the eligibility requirement to participate in the Flowers Foods 401(k) plan?

Employees of Flowers Foods are eligible to participate in the 401(k) plan after completing a specified period of service, typically 30 days.

How can employees of Flowers Foods enroll in the 401(k) plan?

Employees can enroll in the Flowers Foods 401(k) plan through the company’s HR portal or by contacting the HR department for assistance.

What types of investment options are available in the Flowers Foods 401(k) plan?

The Flowers Foods 401(k) plan offers a variety of investment options, including mutual funds, stocks, and bonds, allowing employees to diversify their retirement savings.

Can employees change their contribution percentage to the Flowers Foods 401(k) plan?

Yes, employees can change their contribution percentage to the Flowers Foods 401(k) plan at any time, subject to the plan’s guidelines.

When can employees of Flowers Foods take a loan from their 401(k) plan?

Employees can take a loan from their Flowers Foods 401(k) plan under certain conditions, such as financial hardship or specific personal needs, as outlined in the plan documents.

What happens to the Flowers Foods 401(k) plan if an employee leaves the company?

If an employee leaves Flowers Foods, they can either roll over their 401(k) balance to a new employer's plan, an IRA, or withdraw the funds, subject to taxes and penalties.

Is there a vesting schedule for the company match in the Flowers Foods 401(k) plan?

Yes, Flowers Foods has a vesting schedule for the company match, meaning employees must work for a certain number of years before they fully own the matched contributions.

How often can employees of Flowers Foods review their 401(k) account statements?

Employees can review their Flowers Foods 401(k) account statements quarterly, and they can also access their accounts online at any time.

With the current political climate we are in it is important to keep up with current news and remain knowledgeable about your benefits.

Flowers Foods offers a 401(k) Retirement Savings Plan through Empower for its employees, known as the FLOWERS FOODS, INC. 401(K) RETIREMENT SAVINGS PLAN. This plan covers approximately 11,266 employees. Flowers Foods, headquartered in Thomasville, Georgia, has been in operation since 1919, specializing in the production of bread, buns, cakes, and pastries. Their 401(k) plan includes a company match program, encouraging employees to contribute towards their retirement. Employees have the option to roll over their 401(k) into an IRA or a new 401(k) if they no longer work at the company (Jobs at Flowers Foods) (Capitalize). The specific eligibility criteria for the 401(k) plan at Flowers Foods includes full-time employment, and the company offers professional growth opportunities as part of their benefits package. For 2023 and 2024, Flowers Foods has maintained this plan under Empower with consistent matching contributions

Restructuring Layoffs: Flowers Foods has recently undergone significant restructuring, resulting in the elimination of approximately 250 positions across various departments. This move is part of a broader strategy to streamline operations, reduce complexity, and improve profitability. Despite the layoffs, Flowers Foods continues to pursue growth opportunities through innovation and strategic investments, indicating a focus on long-term sustainability. It's crucial to address these restructuring efforts due to the current economic pressures and the need for companies to adapt to changing market conditions. Benefit Changes and Pension/401(k) Updates: The company has also made adjustments to its employee benefits, including pension plans. They recently purchased an annuity to complete the termination of a pension plan, which aligns with their strategy of focusing resources on more profitable ventures. Additionally, Flowers Foods continues to provide a standard 401(k) match of up to 6%, although the program remains underutilized by employees. This highlights the importance of staying informed about benefit changes, especially in an uncertain economic and political environment. Addressing these updates is crucial as they directly impact employees' financial security and retirement planning.

2022: Flowers Foods granted Time-Based Restricted Stock Units (TBRSUs) under its 2014 Omnibus Equity and Incentive Compensation Plan. These RSUs vest based on continued employment over a specific period, typically three years. The RSUs do not carry voting rights or dividend rights until they vest and convert into actual shares of Flowers Foods stock (Justia). 2023: The company continued to offer similar equity incentives, focusing on performance-contingent RSUs. These RSUs vest based on the company's performance metrics, such as Return on Invested Capital (ROIC) and Total Shareholder Return (TSR). The vesting periods for these RSUs run through 2024, ensuring that recipients remain with the company while contributing to its long-term success (Nasdaq). 2024: The company has not significantly altered its stock options and RSU offerings, continuing to use performance-based vesting criteria to motivate and retain key personnel. The RSUs remain a key component of compensation for Flowers Foods’ executives and upper management (Justia) (Nasdaq).

Flowers Foods offers a comprehensive health benefits package aimed at supporting the long-term well-being of its employees and their families. The company provides two main medical plan options: PPO and PPO Plus, the latter of which is associated with a Health Savings Account (HSA). Other benefits include Flexible Spending Accounts (FSA) for healthcare and dependent care, dental and vision insurance, short-term disability coverage, and voluntary long-term disability insurance. The company also offers an Employee Assistance Plan (EAP) and various supplemental insurance options

Additional Articles

Check Out Articles for Flowers Foods employees

For more information you can reach the plan administrator for Flowers Foods at , ; or by calling them at .

https://www.thelayoff.com/t/1qkSChku https://www.nasdaq.com/market-activity/stocks/flo https://contracts.justia.com/companies/flowers-foods-inc-535/contract/223524/ https://www.bivio.com/trez_talk/mail-thread?p=69437500003 https://www.just-food.com/news/usa-flowers-foods-inc-spin-off-completed-kellogg-acquires-keebler/ https://careers.flowersfoods.com/content/benefits/ https://www.foodmanufacturing.com/capital-investment/news/21140663/flowers-foods-cuts-250-jobs-in-restructuring https://www.foodbusinessnews.net/articles/25535-limited-growth-seen-in-24-at-flowers-foods https://www.bakingbusiness.com/articles/60300-legal-settlement-drags-down-flowers-foods https://www.idx.inc/