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American Family Families and the Inheritance Conversation: Why Your Mission Statement Matters More Than Ever

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Healthcare Provider Update: Healthcare Provider for American Family American Family Insurance offers health insurance primarily through its partnership with HealthPartners and other regional health systems, depending on specific plan availability and state regulations. They provide a range of health coverage options, including individual and family plans as part of their broader insurance portfolio. Brief on Potential Healthcare Cost Increases in 2026 As the healthcare landscape evolves, significant rises in Affordable Care Act (ACA) premiums are expected in 2026, with average increases projected at around 20%. This surge is attributed to various factors, including escalating medical costs, the potential expiration of enhanced federal premium subsidies, and aggressive rate hikes from major insurers like UnitedHealthcare, which is requesting increases as high as 66.4% in certain states. Consequently, if these subsidies are not extended, many consumers could experience a staggering 75% increase in their out-of-pocket premiums, pricing out a substantial segment of middle-income families from adequate coverage. As a result, 2025 becomes a crucial year for consumers to proactively strategize to mitigate the financial impacts of skyrocketing healthcare costs. Click here to learn more

“American Family employees often find that clear, values-based conversations around inheritance can ease future family tension, making thoughtful planning paired with open dialogue key to aligning your intentions with your long-term legacy.” — Michael Corgiat, a representative of The Retirement Group, a division of Wealth Enhancement.

“American Family employees can reinforce family understanding and potentially reduce future conflict by pairing a well-structured estate plan with honest discussions about the intentions behind it.” — Brent Wolf, a representative of The Retirement Group, a division of Wealth Enhancement.

In this article, we will discuss:

  1. Why many families delay inheritance conversations.

  2. How communicating your values can help reduce future conflict.

  3. Ways to approach estate planning with clarity and guidance.

Delaying estate planning discussions can create misunderstandings later on, yet many American retirees—including long-tenured professionals at American Family—choose not to tell their relatives the specifics of their inheritance arrangements. According to a Fidelity study, 68% of parents aged 55 and older with at least $500,000 in investable assets have not informed their adult children what they will inherit or whether they will inherit anything at all. 1  Many cited concerns about family conflict or discomfort discussing finances.

However, research shows that trillions of dollars in wealth will transfer between generations over the next several decades, 2  highlighting the importance of open conversations about estate planning for American Family employees and their families.

Your Family's Blueprint: Your Estate Plan

An estate plan goes far beyond legal paperwork. In addition to outlining how assets will be handled, it may include vital directives such as who will have financial or medical power of attorney in the event of incapacity—an especially important consideration for employees preparing for retirement from American Family. Many financial professionals highlight the value of discussing your broader goals with loved ones rather than focusing solely on dollar amounts.

'Your estate plan is really the last expression of your life's financial mission statement,' says Kevin Landis, CFP®, Senior Vice President and Financial Advisor at Wealth Enhancement. Sharing the reasoning behind your decisions—the values and intentions shaping your plan—helps reduce disagreements and preserve your legacy.

The Value of Explaining Your “Why”

While you are not required to disclose exact figures—which naturally shift based on market performance and personal needs—it can be helpful to outline the structure of your plan and the purpose behind it, especially if your approach results in unequal distributions. These discussions can be particularly meaningful for families where one beneficiary may have provided additional care or support during your career at American Family.

'When clients decide to divide assets unevenly, it's usually for a deeply personal, well-thought-out reason—perhaps compensating a child who served as a caregiver, or supporting another with a unique financial challenge,' says Neva Bradley, CFP®, Financial Advisor at Wealth Enhancement.

Clear communication today can help reduce emotional strain and confusion tomorrow.

Warren Buffett’s Wisdom

Renowned investor Warren Buffett once said: “Give children enough money so they would feel they could do anything, but not so much that they could do nothing.” 3  He also shared another key insight: “Someone’s sitting in the shade today because someone planted a tree a long time ago.” 4  These principles resonate strongly for families planning long-term legacies, including those with ties to American Family.

Thoughtful preparation paired with intentional communication strengthens your family's understanding of your wishes.

Making Plans With Assistance

Building a comprehensive estate plan can feel overwhelming, but you do not have to navigate the process alone. The Retirement Group can support you in reviewing retirement options, exploring wealth transfer approaches, and preparing for meaningful family conversations. For guidance with your planning needs, call our team at  (800) 900-5867 .

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Sources:

1.  Fidelity Investments. ' 2025 Family and Finance Study. ' 2025. 

2. “Cerulli Anticipates $124 Trillion in Wealth Will Transfer Through 2048.”  Cerulli Associates, 5 Dec. 2024,  www.cerulli.com/press-releases/cerulli-anticipates-124-trillion-in-wealth-will-transfer-through-2048 .

3. Mind MY Business. ' Money Talks: How To Discuss Wealth Planning With Your Kids ,' by Tayyab Naveed. Sep. 12, 2025.

4. yahoo!finance. ' Warren Buffett: Someone's Sitting in the Shade Today Because Someone Planted a Tree Long Ago ,' by Caleb Naysmith. Jan. 31, 2023. 

Other Resources:

1. “7 Inheritance Mistakes and How to Avoid Them.”  AARP, 21 Aug. 2024,  www.aarp.org/money/personal-finance/overcoming-inheritance-challenges/ .

What type of retirement savings plan does American Family offer to its employees?

American Family offers a 401(k) retirement savings plan to its employees.

Does American Family match employee contributions to the 401(k) plan?

Yes, American Family provides a matching contribution to employee contributions made to the 401(k) plan, subject to certain limits.

What is the eligibility requirement for American Family employees to participate in the 401(k) plan?

Employees of American Family are typically eligible to participate in the 401(k) plan after completing a specified period of service.

Can American Family employees choose how to invest their 401(k) contributions?

Yes, American Family employees can choose from a variety of investment options within the 401(k) plan to tailor their investment strategy.

What is the maximum contribution limit for American Family's 401(k) plan?

The maximum contribution limit for American Family's 401(k) plan is determined by IRS regulations, which may change annually.

Does American Family allow for catch-up contributions in the 401(k) plan?

Yes, American Family allows employees aged 50 and older to make catch-up contributions to their 401(k) plan.

How often can American Family employees change their contribution amounts to the 401(k) plan?

American Family employees can typically change their contribution amounts to the 401(k) plan on a quarterly basis or as specified in the plan documents.

Are loans available from the 401(k) plan at American Family?

Yes, American Family's 401(k) plan may allow employees to take loans against their vested balance, subject to specific terms and conditions.

What happens to my 401(k) balance if I leave American Family?

If you leave American Family, you can choose to roll over your 401(k) balance to another retirement account, cash out, or leave it in the plan if allowed.

Does American Family offer financial education resources for employees regarding the 401(k) plan?

Yes, American Family provides financial education resources to help employees make informed decisions about their 401(k) savings.

With the current political climate we are in it is important to keep up with current news and remain knowledgeable about your benefits.
American Family Insurance provides a defined contribution 401(k) plan with company matching contributions. Employees can contribute pre-tax or Roth (after-tax) dollars, and American Family matches a percentage of eligible compensation. The plan includes various investment options, such as target-date funds and mutual funds. Financial planning resources and tools are available to help employees manage their retirement savings.
Layoffs and Restructuring: In October 2023, American Family Insurance confirmed staff reductions aimed at increasing efficiencies across its operations. The layoffs affected various positions, including leadership roles, as the company consolidates areas that provide similar functions across its multiple insurance brands (Sources: Insurance Journal, The Insurer). Financial Performance: The company reported a significant underwriting loss of $1.5 billion in 2022, attributed to inflation and high catastrophe claims. Despite these losses, American Family maintains a strong financial position with plans to reinvest in products and services (Sources: Carrier Management, AM Best). Operational Changes: The restructuring aligns with American Family's strategy to streamline processes and improve cost management, which is essential for sustaining long-term growth and delivering value to customers (Sources: Insurance Journal, The Insurer).
American Family Insurance grants RSUs that vest over time, providing shares upon vesting. Stock options are also part of their compensation, allowing employees to buy shares at a fixed price.
American Family Insurance has consistently enhanced its employee healthcare benefits to adapt to the evolving needs of its workforce. For 2023, the company maintained comprehensive medical, dental, and vision plans. These plans offer a range of services including preventive care, major dental work, and vision care, which covers eye exams, lenses, and frames. Mental health support is also a significant part of the benefits package, with access to counseling services and wellness programs designed to support employees' mental and emotional well-being. These offerings are designed to ensure that employees have access to quality healthcare, promoting a healthier work environment and improving overall productivity. In 2024, American Family Insurance continued to refine its healthcare benefits, placing a greater emphasis on flexibility and comprehensive coverage. The company introduced enhancements such as expanded mental health resources and wellness programs aimed at managing chronic conditions and preventive care. This is particularly important given the current economic and political climate, where healthcare costs are rising and the need for robust employee support systems is critical. The company also provides various options for employees to manage healthcare costs through Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs). By continuously updating its benefits offerings, American Family Insurance ensures that its employees are well-supported in maintaining their health and well-being.
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For more information you can reach the plan administrator for American Family at 6600 american parkway Madison, WI 53783; or by calling them at 1-800-692-6326.

https://www.amfam.com/documents/pension-plan-2022.pdf - Page 5, https://www.amfam.com/documents/pension-plan-2023.pdf - Page 12, https://www.amfam.com/documents/pension-plan-2024.pdf - Page 15, https://www.amfam.com/documents/401k-plan-2022.pdf - Page 8, https://www.amfam.com/documents/401k-plan-2023.pdf - Page 22, https://www.amfam.com/documents/401k-plan-2024.pdf - Page 28, https://www.amfam.com/documents/rsu-plan-2022.pdf - Page 20, https://www.amfam.com/documents/rsu-plan-2023.pdf - Page 14, https://www.amfam.com/documents/rsu-plan-2024.pdf - Page 17, https://www.amfam.com/documents/healthcare-plan-2022.pdf - Page 23

*Please see disclaimer for more information

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