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Planning for the Future: Business Succession Lessons Every American Family Employee Should Know

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Healthcare Provider Update: Healthcare Provider for American Family American Family Insurance offers health insurance primarily through its partnership with HealthPartners and other regional health systems, depending on specific plan availability and state regulations. They provide a range of health coverage options, including individual and family plans as part of their broader insurance portfolio. Brief on Potential Healthcare Cost Increases in 2026 As the healthcare landscape evolves, significant rises in Affordable Care Act (ACA) premiums are expected in 2026, with average increases projected at around 20%. This surge is attributed to various factors, including escalating medical costs, the potential expiration of enhanced federal premium subsidies, and aggressive rate hikes from major insurers like UnitedHealthcare, which is requesting increases as high as 66.4% in certain states. Consequently, if these subsidies are not extended, many consumers could experience a staggering 75% increase in their out-of-pocket premiums, pricing out a substantial segment of middle-income families from adequate coverage. As a result, 2025 becomes a crucial year for consumers to proactively strategize to mitigate the financial impacts of skyrocketing healthcare costs. Click here to learn more

'American Family employees who have built side ventures should view business succession planning not just as an exit strategy, but as a coordinated opportunity to align valuation, timing, and legacy goals with the guidance of qualified professionals.' — Michael Corgiat, a representative of The Retirement Group, a division of Wealth Enhancement.

'For American Family employees preparing to transition out of business ownership, a well-structured succession plan can help preserve company value, strengthen family or management continuity, and support long-term financial goals.' — Brent Wolf, a representative of The Retirement Group, a division of Wealth Enhancement.

In this article, we will discuss:

  1. How to prepare and structure your business succession plan.

  2. Key considerations for selecting a successor and valuing your business.

  3. Planning strategies (including tax-related) to support a smooth transition.

Important Business Succession Planning Lessons

Preparing for business succession can be challenging and requires thoughtful consideration of both the timing and structure of your exit strategy. For American Family employees who have built businesses or side ventures outside of their careers, obtaining an accurate valuation that factors in both tangible and intangible assets is essential. Working with a trusted team that includes an accountant, attorney, and financial professional can help you assess the implications of an exit and establish a clear post-ownership path.

Structuring a business exit can be quite complex. 'Whether you want to sell to a third party, transfer ownership to a family member, or arrange for an employee buyout, it's essential to understand not only how to structure the deal but what the implications will be for both your business and your personal finances,' explains Brent Wolf, an advisor at Wealth Enhancement.

Selecting a Successor

Many business owners envision passing ownership to a family member. However, it’s vital to assess whether that person has the interest, capability, and experience to manage the enterprise successfully. You should also evaluate how such a transfer could affect family dynamics, especially if multiple heirs are involved.

For American Family employees considering an alternative path, selling to an external buyer or internal management team can also be viable. The strongest option often depends on how well the business operates without the owner and whether potential buyers are confident in its ability to generate revenue after the transition. A hybrid approach—commonly used in private equity—can allow a seller to retain leadership for a transition period while receiving partial payment upfront and possibly holding equity for future growth.

Structuring the Sale

When organizing the transaction, determine whether you are selling assets, ownership interests, or both. Sale terms might include cash, promissory notes, or shares in the acquiring company. Deals frequently include earn-outs or non-compete clauses, and payments may be distributed over time. Negotiation at this stage is vital since the deal’s structure affects taxation for both parties.

Corporate buyers, including strategic acquirers, often have established procedures and preferences regarding deal structure. If the transfer involves internal successors gaining equity gradually, a mentorship or phased ownership handover may be necessary.

Assessing Business Value

Your company’s value includes both tangible and intangible elements. Tangible assets—such as inventory or real estate—are easily measured, while intangible ones like intellectual property, customer relationships, and brand recognition can represent a significant share of total worth.

Professional valuations incorporate assets, liabilities, and broader market conditions. These valuations can influence the timing of your succession plan and provide clarity on how your business compares to industry competitors. For American Family employees planning ahead, maintaining company value is crucial—through licensing agreements, employee retention incentives, and non-compete clauses—to maintain stability and appeal to buyers.

Planning for Tax & Wealth Transfer

A substantial sale may raise your tax obligations. You can manage the impact by structuring payments over several years. Consulting an accountant or attorney early can help you explore estate planning, charitable gifting, and strategies for transferring wealth to the next generation.

If you continue to earn income from the business after the sale, factor that into your long-term plan. For many entrepreneurs, including those exiting from a American Family environment, this phase can be both financially and emotionally significant. With thoughtful preparation, you can transition toward the retirement lifestyle you envision.

Professional Guidance for American Family Employees

Succession planning involves tax, business, and personal considerations. The Retirement Group can help evaluate your options and develop a plan aligned with your retirement objectives. To discuss your situation or learn more, call (800) 900-5867 to connect with a financial professional at The Retirement Group.

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Sources:

  • 1. Internal Revenue Service.  Publication 537: Installment Sales . Department of the Treasury, 2024. PDF file.

  • 2. MacDonald, Troy, et al.  Exiting Your Business: A Guide to Valuation . Doane Grant Thornton LLP, Sept. 2024. PDF file.

  • 3. IFB Research Foundation.  Planning Succession . 2nd ed., IFB Research Foundation, 2023. PDF file.

  • 4. Muir, Scott, and Lisa Munro.  Handbook: Impairment of Nonfinancial Assets . KPMG LLP, 2024. PDF file.

  • 5. University of South Carolina, Center for Executive Succession.  Chief Financial Officer Succession Planning Playbook . 2024. PDF file.

What type of retirement savings plan does American Family offer to its employees?

American Family offers a 401(k) retirement savings plan to its employees.

Does American Family match employee contributions to the 401(k) plan?

Yes, American Family provides a matching contribution to employee contributions made to the 401(k) plan, subject to certain limits.

What is the eligibility requirement for American Family employees to participate in the 401(k) plan?

Employees of American Family are typically eligible to participate in the 401(k) plan after completing a specified period of service.

Can American Family employees choose how to invest their 401(k) contributions?

Yes, American Family employees can choose from a variety of investment options within the 401(k) plan to tailor their investment strategy.

What is the maximum contribution limit for American Family's 401(k) plan?

The maximum contribution limit for American Family's 401(k) plan is determined by IRS regulations, which may change annually.

Does American Family allow for catch-up contributions in the 401(k) plan?

Yes, American Family allows employees aged 50 and older to make catch-up contributions to their 401(k) plan.

How often can American Family employees change their contribution amounts to the 401(k) plan?

American Family employees can typically change their contribution amounts to the 401(k) plan on a quarterly basis or as specified in the plan documents.

Are loans available from the 401(k) plan at American Family?

Yes, American Family's 401(k) plan may allow employees to take loans against their vested balance, subject to specific terms and conditions.

What happens to my 401(k) balance if I leave American Family?

If you leave American Family, you can choose to roll over your 401(k) balance to another retirement account, cash out, or leave it in the plan if allowed.

Does American Family offer financial education resources for employees regarding the 401(k) plan?

Yes, American Family provides financial education resources to help employees make informed decisions about their 401(k) savings.

With the current political climate we are in it is important to keep up with current news and remain knowledgeable about your benefits.
American Family Insurance provides a defined contribution 401(k) plan with company matching contributions. Employees can contribute pre-tax or Roth (after-tax) dollars, and American Family matches a percentage of eligible compensation. The plan includes various investment options, such as target-date funds and mutual funds. Financial planning resources and tools are available to help employees manage their retirement savings.
Layoffs and Restructuring: In October 2023, American Family Insurance confirmed staff reductions aimed at increasing efficiencies across its operations. The layoffs affected various positions, including leadership roles, as the company consolidates areas that provide similar functions across its multiple insurance brands (Sources: Insurance Journal, The Insurer). Financial Performance: The company reported a significant underwriting loss of $1.5 billion in 2022, attributed to inflation and high catastrophe claims. Despite these losses, American Family maintains a strong financial position with plans to reinvest in products and services (Sources: Carrier Management, AM Best). Operational Changes: The restructuring aligns with American Family's strategy to streamline processes and improve cost management, which is essential for sustaining long-term growth and delivering value to customers (Sources: Insurance Journal, The Insurer).
American Family Insurance grants RSUs that vest over time, providing shares upon vesting. Stock options are also part of their compensation, allowing employees to buy shares at a fixed price.
American Family Insurance has consistently enhanced its employee healthcare benefits to adapt to the evolving needs of its workforce. For 2023, the company maintained comprehensive medical, dental, and vision plans. These plans offer a range of services including preventive care, major dental work, and vision care, which covers eye exams, lenses, and frames. Mental health support is also a significant part of the benefits package, with access to counseling services and wellness programs designed to support employees' mental and emotional well-being. These offerings are designed to ensure that employees have access to quality healthcare, promoting a healthier work environment and improving overall productivity. In 2024, American Family Insurance continued to refine its healthcare benefits, placing a greater emphasis on flexibility and comprehensive coverage. The company introduced enhancements such as expanded mental health resources and wellness programs aimed at managing chronic conditions and preventive care. This is particularly important given the current economic and political climate, where healthcare costs are rising and the need for robust employee support systems is critical. The company also provides various options for employees to manage healthcare costs through Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs). By continuously updating its benefits offerings, American Family Insurance ensures that its employees are well-supported in maintaining their health and well-being.
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For more information you can reach the plan administrator for American Family at 6600 american parkway Madison, WI 53783; or by calling them at 1-800-692-6326.

https://www.amfam.com/documents/pension-plan-2022.pdf - Page 5, https://www.amfam.com/documents/pension-plan-2023.pdf - Page 12, https://www.amfam.com/documents/pension-plan-2024.pdf - Page 15, https://www.amfam.com/documents/401k-plan-2022.pdf - Page 8, https://www.amfam.com/documents/401k-plan-2023.pdf - Page 22, https://www.amfam.com/documents/401k-plan-2024.pdf - Page 28, https://www.amfam.com/documents/rsu-plan-2022.pdf - Page 20, https://www.amfam.com/documents/rsu-plan-2023.pdf - Page 14, https://www.amfam.com/documents/rsu-plan-2024.pdf - Page 17, https://www.amfam.com/documents/healthcare-plan-2022.pdf - Page 23

*Please see disclaimer for more information

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