How the Aging Population is Shaping the Future for Visa Employees

Healthcare Provider Update: Healthcare Provider for Visa Visa employees typically rely on major national insurers for their healthcare coverage. For instance, healthcare plans are often obtained through large providers like UnitedHealthcare, Anthem (Elevance Health), and Cigna. Brief Overview of Potential Healthcare Cost Increases in 2026 As we approach 2026, significant increases in healthcare costs loom on the horizon for Visa employees enrolled in ACA marketplace plans. With some states anticipating premium hikes exceeding 60%, a perfect storm of factors-including rising medical costs and the potential expiration of enhanced federal subsidies-could lead to average out-of-pocket premium increases of more than 75% for approximately 22 million enrollees nationwide. Given that 92% of marketplace enrollees currently rely on these subsidies, the loss of financial assistance will drastically elevate monthly expenses, making it vital for individuals to assess their coverage options ahead of these impending changes. Click here to learn more

In the contemporary United States, a significant transformation is occurring, driven largely by the increasing influence and presence of older Americans. This demographic shift is profoundly impacting Visa employees as well as various sectors of the economy, culture, society, and politics, reshaping the nation in multifaceted ways.

Older Americans, those at midlife and beyond, constitute what can be considered the third-largest economy globally, trailing only behind China and the U.S. as a whole. This group's influence extends beyond mere consumerism and wealth holding; they are integral as workers, thinkers, influencers, and innovators, wielding considerable power to shape markets and exert influence over corporations and political leaders.

As we advance in age, it becomes increasingly imperative to advocate for a society that is better equipped to meet the needs of older citizens. The impact of this demographic is evident across various Visa sectors, from employment and healthcare to leisure and financial planning.

Visa Workplace Dynamics and Older Americans

The U.S. Bureau of Labor Statistics reports a 117 percent increase in workers aged 65 and older over the last 20 years, with a similar rise in employment among those 75 and older. This trend signifies a growing integration of older workers into the workforce, challenging traditional notions of retirement.

Janine Vanderburg, a senior strategist for Changing the Narrative, highlights the increasing demand from employers to understand how to integrate older workers effectively. This shift is partly driven by the necessity to fill approximately 10 million vacant jobs in America. Older workers' preferences, such as remote work and part-time opportunities, are influencing workplace flexibility.

Companies like Principal and Jackson Hewitt are pioneering programs to accommodate the unique needs of older workers. Principal offers a phased retirement program, and Jackson Hewitt actively recruits retirees, particularly valuing their client interaction skills. Additionally, 'returnships' have emerged as a means to reintegrate individuals who have been out of the workforce, with companies like Trimble partnering with nonprofits like Path Forward to offer these programs.

Health and Wellness Industry

The health-conscious older population has significantly influenced the U.S. health and wellness industry. According to the Bureau of Labor Statistics, healthcare spending is the only broad category that increases with age. In 2021, boomer households spent an average of $6,600 on healthcare, with older households spending $7,050, in contrast to significantly lower spending by millennials.

Major corporations such as Amazon, Walmart, and Target are investing heavily in health services and products, catering to this demographic. Amazon's acquisition of One Medical and the expansion of Walmart Health in-store clinics exemplify this trend. Additionally, CVS's MinuteClinics and the John A. Hartford Foundation's initiative focusing on age-friendly care indicate a broader industry movement towards addressing the specific medical needs of older adults.

Financial Services and Visa Retirement Planning

The landscape of retirement savings has evolved considerably, with Americans holding about $18 trillion in IRAs and 401(k) accounts as of last year, a more than threefold increase since 2005. Financial institutions are responding with new products and services tailored to the needs of older Americans.

Companies are focusing on products like annuities and partnerships that simplify navigating various financial coverage areas, such as Citi's collaboration with Covr Financial Technologies. Additionally, there is a growing emphasis on financial advice methodologies that cater to the unique requirements of drawing down wealth during retirement.

Fitness and Leisure

The fitness revolution has been transformed by older adults who refuse to accept limitations on physical activity due to age. The popularity of sports like pickleball and the significant participation of older adults in events like the National Senior Games highlight this trend. Fitness equipment and programs are increasingly being designed with the needs of older adults in mind, including low-impact workout options and specialized personal training certifications.

Travel Industry

Older Americans are the leading demographic in travel spending, with significant implications for the travel industry. The AARP '2023 Travel Trends' study found that