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How American Family Employees Can Navigate the Great Wealth Transfer and Build a Lasting Legacy

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Healthcare Provider Update: Healthcare Provider for American Family American Family Insurance offers health insurance primarily through its partnership with HealthPartners and other regional health systems, depending on specific plan availability and state regulations. They provide a range of health coverage options, including individual and family plans as part of their broader insurance portfolio. Brief on Potential Healthcare Cost Increases in 2026 As the healthcare landscape evolves, significant rises in Affordable Care Act (ACA) premiums are expected in 2026, with average increases projected at around 20%. This surge is attributed to various factors, including escalating medical costs, the potential expiration of enhanced federal premium subsidies, and aggressive rate hikes from major insurers like UnitedHealthcare, which is requesting increases as high as 66.4% in certain states. Consequently, if these subsidies are not extended, many consumers could experience a staggering 75% increase in their out-of-pocket premiums, pricing out a substantial segment of middle-income families from adequate coverage. As a result, 2025 becomes a crucial year for consumers to proactively strategize to mitigate the financial impacts of skyrocketing healthcare costs. Click here to learn more

We are at the cusp of a historic change at a period marked by a major financial revolution called the Great Wealth Transfer.  A stunning $16 trillion is predicted to change hands in the upcoming decade alone, out of an estimated $84 trillion that will be left to Gen Z, Millennials, and Gen X over the following 25 years.  This estimate captures a critical juncture in inheritance and wealth distribution.


But there are difficulties during this time of financial adjustment that American Family employees should be aware of. The 'third-generation curse' is a real problem that threatens the continuity of wealth transfer between generations.  According to AMG National Trust figures, this curse indicates that a combination of poor spending and poor management may cause 90% of wealthy families' money to be lost by the third generation.

Families' reluctance to have an honest discussion about estate planning adds to the complex dynamics of wealth transfer.  Even while 98% of U.S. business owners acknowledge having an estate plan in place, a sizable amount (94%) have not shared these plans with their family members, according to research by Brown Brothers Harriman.  Fears about the possible consequences of these conversations are frequently the cause of this lack of communication.

Estate planning, however important, is only the beginning of a process that necessitates constant communication and intentional clarity. Tax planning is certainly vital, but it is not the only component of a successful asset transfer strategy. It is also crucial to articulate the values and objectives that guide these financial decisions. American Family employees can reduce the likelihood of misunderstandings and disputes by explaining the 'why' behind estate planning, protecting wealth from being lost to future generations.


It is essential for American Family employees to first reflect on and comprehend their own values and how these affect their plans before starting down this path of open communication. This knowledge acts as a lighthouse, directing the development of a values-based estate plan that goes beyond a simple financial transaction to become a legacy infused with the goals and values of the individual.

The discretionary trust, along with a non-binding side letter of desires, is a useful instrument in this process. This strategy permits flexibility while guaranteeing that the beneficiaries and trustee are aware of the underlying intents and values that inform distribution decisions. These letters can specify goals for beneficiaries and provide expectations for the use of trust funds, such as giving priority to paying for education, which helps ensure that beneficiaries have a clear grasp of the trust's mission for future generations.

But sharing the estate plan with family members is the final step in all of this. This stage, which is frequently done piecemeal, entails sharing not only the data and statistics but also the core principles that guided the creation of the strategy. Basic estate and financial planning education can start a conversation and set the stage for more in-depth talks regarding the family's legacy and purposeful asset transfer structuring.

In addition to preparing heirs for their future responsibilities, this dialogic approach gives them the knowledge they need to uphold the family's tradition and ideals. With careful, well-informed planning, it addresses the wider implications of stewardship, responsibility, and the perpetuation of a family's legacy, going beyond the immediate goal of wealth transfer.

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In summary, the Great Wealth Transfer poses a challenge to ensuring that wealth persists and grows, as well as a chance for generational wealth transfer. American Family employees may negotiate the difficulties of wealth transfer, stay clear of the third-generation curse, and ensure a legacy that goes beyond material possessions by establishing estate plans based on core values and maintaining open lines of communication. Not only is wealth creation a duty, but money care throughout generations is as well, requiring insight, comprehension, and a dedication to values-driven planning.

One noteworthy feature of estate planning that is especially pertinent to those in their sixties is the deliberate use of charitable contributions as a means of fostering financial responsibility in the next generation. In addition to offering tax advantages, incorporating donor-advised funds or charitable trusts into an estate plan gives families a forum to talk about the importance of money, charity, and the effects of wealth on those outside of the immediate family. This strategy can help break the 'third-generation curse' by encouraging a purposeful and accountable approach to managing inherited money. According to Fidelity Charitable's research from 2021, having charitable conversations with heirs helps them comprehend and respect wealth management concepts, the family's heritage and values for future generations.

With our in-depth research of estate planning tactics, you can uncover the secrets to protecting your family's fortune across many generations. Learn how to steer clear of the third-generation curse, make sure your legacy survives, and negotiate the Great Wealth Transfer. Our in-depth approach addresses the critical functions of values-based planning, communication, and comprehending the intentions behind your estate plan. Find out how to efficiently protect your wealth for future generations, regardless of whether you're a American Family retiree or just making retirement plans. Build the groundwork for a long-lasting legacy now so that you can confidently face the future.

When it comes to avoiding the 'Third-Generation Curse,' estate planning is comparable to a seasoned gardener tending to a perennial garden. Just as a gardener chooses plants with care to ensure that they will flourish over time and leave a beautiful and sustainable legacy, so too must those who are nearing retirement or have already retired from American Family firms prepare their estate with care. Like watering, pruning, and soil enrichment, this planning entails not only the initial planting—or money accumulation—but also nurturing through ongoing communication, education, and alignment of values with heirs. If such care is neglected, the garden may thrive in the first or second season but may collapse by the third, reflecting the curse of prosperity evaporating through carelessness and lack of direction. But by making careful estate plans, one can make sure that their financial legacy, like a well-kept garden, endures for many generations, bucking the 'Third-Generation Curse.'

What type of retirement savings plan does American Family offer to its employees?

American Family offers a 401(k) retirement savings plan to its employees.

Does American Family match employee contributions to the 401(k) plan?

Yes, American Family provides a matching contribution to employee contributions made to the 401(k) plan, subject to certain limits.

What is the eligibility requirement for American Family employees to participate in the 401(k) plan?

Employees of American Family are typically eligible to participate in the 401(k) plan after completing a specified period of service.

Can American Family employees choose how to invest their 401(k) contributions?

Yes, American Family employees can choose from a variety of investment options within the 401(k) plan to tailor their investment strategy.

What is the maximum contribution limit for American Family's 401(k) plan?

The maximum contribution limit for American Family's 401(k) plan is determined by IRS regulations, which may change annually.

Does American Family allow for catch-up contributions in the 401(k) plan?

Yes, American Family allows employees aged 50 and older to make catch-up contributions to their 401(k) plan.

How often can American Family employees change their contribution amounts to the 401(k) plan?

American Family employees can typically change their contribution amounts to the 401(k) plan on a quarterly basis or as specified in the plan documents.

Are loans available from the 401(k) plan at American Family?

Yes, American Family's 401(k) plan may allow employees to take loans against their vested balance, subject to specific terms and conditions.

What happens to my 401(k) balance if I leave American Family?

If you leave American Family, you can choose to roll over your 401(k) balance to another retirement account, cash out, or leave it in the plan if allowed.

Does American Family offer financial education resources for employees regarding the 401(k) plan?

Yes, American Family provides financial education resources to help employees make informed decisions about their 401(k) savings.

With the current political climate we are in it is important to keep up with current news and remain knowledgeable about your benefits.
American Family Insurance provides a defined contribution 401(k) plan with company matching contributions. Employees can contribute pre-tax or Roth (after-tax) dollars, and American Family matches a percentage of eligible compensation. The plan includes various investment options, such as target-date funds and mutual funds. Financial planning resources and tools are available to help employees manage their retirement savings.
Layoffs and Restructuring: In October 2023, American Family Insurance confirmed staff reductions aimed at increasing efficiencies across its operations. The layoffs affected various positions, including leadership roles, as the company consolidates areas that provide similar functions across its multiple insurance brands (Sources: Insurance Journal, The Insurer). Financial Performance: The company reported a significant underwriting loss of $1.5 billion in 2022, attributed to inflation and high catastrophe claims. Despite these losses, American Family maintains a strong financial position with plans to reinvest in products and services (Sources: Carrier Management, AM Best). Operational Changes: The restructuring aligns with American Family's strategy to streamline processes and improve cost management, which is essential for sustaining long-term growth and delivering value to customers (Sources: Insurance Journal, The Insurer).
American Family Insurance grants RSUs that vest over time, providing shares upon vesting. Stock options are also part of their compensation, allowing employees to buy shares at a fixed price.
American Family Insurance has consistently enhanced its employee healthcare benefits to adapt to the evolving needs of its workforce. For 2023, the company maintained comprehensive medical, dental, and vision plans. These plans offer a range of services including preventive care, major dental work, and vision care, which covers eye exams, lenses, and frames. Mental health support is also a significant part of the benefits package, with access to counseling services and wellness programs designed to support employees' mental and emotional well-being. These offerings are designed to ensure that employees have access to quality healthcare, promoting a healthier work environment and improving overall productivity. In 2024, American Family Insurance continued to refine its healthcare benefits, placing a greater emphasis on flexibility and comprehensive coverage. The company introduced enhancements such as expanded mental health resources and wellness programs aimed at managing chronic conditions and preventive care. This is particularly important given the current economic and political climate, where healthcare costs are rising and the need for robust employee support systems is critical. The company also provides various options for employees to manage healthcare costs through Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs). By continuously updating its benefits offerings, American Family Insurance ensures that its employees are well-supported in maintaining their health and well-being.
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For more information you can reach the plan administrator for American Family at 6600 american parkway Madison, WI 53783; or by calling them at 1-800-692-6326.

https://www.amfam.com/documents/pension-plan-2022.pdf - Page 5, https://www.amfam.com/documents/pension-plan-2023.pdf - Page 12, https://www.amfam.com/documents/pension-plan-2024.pdf - Page 15, https://www.amfam.com/documents/401k-plan-2022.pdf - Page 8, https://www.amfam.com/documents/401k-plan-2023.pdf - Page 22, https://www.amfam.com/documents/401k-plan-2024.pdf - Page 28, https://www.amfam.com/documents/rsu-plan-2022.pdf - Page 20, https://www.amfam.com/documents/rsu-plan-2023.pdf - Page 14, https://www.amfam.com/documents/rsu-plan-2024.pdf - Page 17, https://www.amfam.com/documents/healthcare-plan-2022.pdf - Page 23

*Please see disclaimer for more information

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