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Understanding the Shift: What the Rise of Older Workers Means for American Family Employees

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Healthcare Provider Update: Healthcare Provider for American Family American Family Insurance offers health insurance primarily through its partnership with HealthPartners and other regional health systems, depending on specific plan availability and state regulations. They provide a range of health coverage options, including individual and family plans as part of their broader insurance portfolio. Brief on Potential Healthcare Cost Increases in 2026 As the healthcare landscape evolves, significant rises in Affordable Care Act (ACA) premiums are expected in 2026, with average increases projected at around 20%. This surge is attributed to various factors, including escalating medical costs, the potential expiration of enhanced federal premium subsidies, and aggressive rate hikes from major insurers like UnitedHealthcare, which is requesting increases as high as 66.4% in certain states. Consequently, if these subsidies are not extended, many consumers could experience a staggering 75% increase in their out-of-pocket premiums, pricing out a substantial segment of middle-income families from adequate coverage. As a result, 2025 becomes a crucial year for consumers to proactively strategize to mitigate the financial impacts of skyrocketing healthcare costs. Click here to learn more

There is a notable shift taking place in the employment of older individuals within the American labor market. Americans 65 years of age and beyond have been more and more involved in the job force; in 2023, about 20% of them were employed, almost twice as much as they were thirty-five years earlier. The nature of labor, the goals of older workers, and the economic realities of aging in the US are all reflected in this demographic shift, which goes beyond simple numbers. It's important for companies like American Family to be aware of these changes impacting the workforce.


The earning potential of elderly workers has increased dramatically in terms of money. The average hourly wage for workers 65 years of age or older increased to $22 in 2022 from $13 in 1987, indicating a significant increase in earnings. A trend towards greater economic parity across age groups in the workplace has been marked by the income gap between them and their younger counterparts, ages 25 to 64, narrowing as a result of the wage increase.

The traits of elderly workers today are very different from those of earlier generations. Sixty-two percent of this group work full-time, a considerable rise from the 47 percent who did so in 1987. The proportion of older workers with a bachelor's degree or above has increased dramatically as well; at 44%, they are on par with younger workers in terms of education. When compared to the 18% reported in 1987, this indicates a sharp growth.

Furthermore, compared to younger workers, older workers are more likely to benefit from employer-provided benefits like health insurance and pension plans. This is in contrast to the younger workers' declining access to these benefits. In particular, fewer younger workers—only 41%—enjoy such benefits than in prior decades, while those 65 and older—36%—have access to employer- or union-sponsored retirement plans, an improvement over previous decades.

Older workers also exhibit a distinct tendency toward self-employment: 23% of them choose this route, vs 10% of workers between the ages of 25 and 64. The need for autonomy and flexibility in later-life professions is reflected in the attitude towards entrepreneurship among older persons.


The combined effect of these changes is significant, especially for older American Family employees. Compared to their 2% share in 1987, older workers now make up 7% of total earnings and salaries earned in the United States, a more than threefold rise. This increase highlights how older folks are becoming more and more important to the economy.

Older workers are generally happier with their occupations than their younger counterparts, according to a Pew Research Center survey that examines job satisfaction. They claim that their jobs are less stressful and more pleasurable, indicating that working later in life might have a positive psychological and emotional impact.

Alongside these trends, the senior workforce's demographic makeup has changed. Due to broader cultural developments like improved educational attainment and more female labor force involvement, women now make up a larger fraction of the senior workforce, accounting for 46% of workers 65 and over. This change is also evident in the educational system, as older working women today have a far higher bachelor's degree holding rate than they had in the past.

The racial and ethnic composition of the workforce has also shifted; since 1987, the proportions of Black and Hispanic workers have increased while those of White workers have decreased. These increases mirror broader societal moves towards increased diversity, even though the senior population is still less diverse than the younger workforce.

In summary, older folks are becoming more and more important in the American workforce, which is changing dramatically, impacting American Family and companies alike. Higher incomes, higher levels of education, and a move toward full-time jobs and self-employment are characteristics of their involvement. These patterns indicate a change in the facts and views of aging and labor, in addition to reflecting the evolving economic and social landscape of the United States. The experiences and contributions of older workers will continue to be a crucial part of the larger economic story as the workforce changes, demonstrating the dynamic nature of employment across the lifetime. It is crucial for companies like American Family to stay up to date on these changes and accommodate for this changing workforce. 

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Modern workplace technologies and flexible work schedules are complementing the growing number of elderly workers in the workforce. According to an AARP study, 74% of older workers chose jobs that allowed for telecommuting in 2021, highlighting the significance of flexibility and work-life balance. In addition to meeting the lifestyle preferences of senior workers, this trend toward flexible work schedules increases productivity and extends workers' careers. For American Family, acknowledging and accommodating these inclinations, can leverage the invaluable experience and proficiency of senior American Family employees, thus cultivating a workforce that is both dynamic and inclusive.

Imagine a vineyard where the workers are represented by the vines, which grow over several years. In the past, younger vines were valued for their vigorousness; but, the deep-rooted, sturdy older vines are currently producing the most valuable, highly sought-after grapes. Similar like employees 65 years of age and above, these older vines are thriving and adding more than ever to the vineyard's crop. Their depth of expertise and quality are reflected in the greater worth of their grapes, just as the earnings of senior workers. In the same way that an old vine in a vineyard adds special aspects to the wine, so too does the modern workforce benefit from the experience and steadiness of its seasoned workers. The increasing recognition and appreciation of the contributions made by senior employees is akin to the developing understanding of the richness and nuance that only age can impart in a superb wine.

What type of retirement savings plan does American Family offer to its employees?

American Family offers a 401(k) retirement savings plan to its employees.

Does American Family match employee contributions to the 401(k) plan?

Yes, American Family provides a matching contribution to employee contributions made to the 401(k) plan, subject to certain limits.

What is the eligibility requirement for American Family employees to participate in the 401(k) plan?

Employees of American Family are typically eligible to participate in the 401(k) plan after completing a specified period of service.

Can American Family employees choose how to invest their 401(k) contributions?

Yes, American Family employees can choose from a variety of investment options within the 401(k) plan to tailor their investment strategy.

What is the maximum contribution limit for American Family's 401(k) plan?

The maximum contribution limit for American Family's 401(k) plan is determined by IRS regulations, which may change annually.

Does American Family allow for catch-up contributions in the 401(k) plan?

Yes, American Family allows employees aged 50 and older to make catch-up contributions to their 401(k) plan.

How often can American Family employees change their contribution amounts to the 401(k) plan?

American Family employees can typically change their contribution amounts to the 401(k) plan on a quarterly basis or as specified in the plan documents.

Are loans available from the 401(k) plan at American Family?

Yes, American Family's 401(k) plan may allow employees to take loans against their vested balance, subject to specific terms and conditions.

What happens to my 401(k) balance if I leave American Family?

If you leave American Family, you can choose to roll over your 401(k) balance to another retirement account, cash out, or leave it in the plan if allowed.

Does American Family offer financial education resources for employees regarding the 401(k) plan?

Yes, American Family provides financial education resources to help employees make informed decisions about their 401(k) savings.

With the current political climate we are in it is important to keep up with current news and remain knowledgeable about your benefits.
American Family Insurance provides a defined contribution 401(k) plan with company matching contributions. Employees can contribute pre-tax or Roth (after-tax) dollars, and American Family matches a percentage of eligible compensation. The plan includes various investment options, such as target-date funds and mutual funds. Financial planning resources and tools are available to help employees manage their retirement savings.
Layoffs and Restructuring: In October 2023, American Family Insurance confirmed staff reductions aimed at increasing efficiencies across its operations. The layoffs affected various positions, including leadership roles, as the company consolidates areas that provide similar functions across its multiple insurance brands (Sources: Insurance Journal, The Insurer). Financial Performance: The company reported a significant underwriting loss of $1.5 billion in 2022, attributed to inflation and high catastrophe claims. Despite these losses, American Family maintains a strong financial position with plans to reinvest in products and services (Sources: Carrier Management, AM Best). Operational Changes: The restructuring aligns with American Family's strategy to streamline processes and improve cost management, which is essential for sustaining long-term growth and delivering value to customers (Sources: Insurance Journal, The Insurer).
American Family Insurance grants RSUs that vest over time, providing shares upon vesting. Stock options are also part of their compensation, allowing employees to buy shares at a fixed price.
American Family Insurance has consistently enhanced its employee healthcare benefits to adapt to the evolving needs of its workforce. For 2023, the company maintained comprehensive medical, dental, and vision plans. These plans offer a range of services including preventive care, major dental work, and vision care, which covers eye exams, lenses, and frames. Mental health support is also a significant part of the benefits package, with access to counseling services and wellness programs designed to support employees' mental and emotional well-being. These offerings are designed to ensure that employees have access to quality healthcare, promoting a healthier work environment and improving overall productivity. In 2024, American Family Insurance continued to refine its healthcare benefits, placing a greater emphasis on flexibility and comprehensive coverage. The company introduced enhancements such as expanded mental health resources and wellness programs aimed at managing chronic conditions and preventive care. This is particularly important given the current economic and political climate, where healthcare costs are rising and the need for robust employee support systems is critical. The company also provides various options for employees to manage healthcare costs through Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs). By continuously updating its benefits offerings, American Family Insurance ensures that its employees are well-supported in maintaining their health and well-being.
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For more information you can reach the plan administrator for American Family at 6600 american parkway Madison, WI 53783; or by calling them at 1-800-692-6326.

https://www.amfam.com/documents/pension-plan-2022.pdf - Page 5, https://www.amfam.com/documents/pension-plan-2023.pdf - Page 12, https://www.amfam.com/documents/pension-plan-2024.pdf - Page 15, https://www.amfam.com/documents/401k-plan-2022.pdf - Page 8, https://www.amfam.com/documents/401k-plan-2023.pdf - Page 22, https://www.amfam.com/documents/401k-plan-2024.pdf - Page 28, https://www.amfam.com/documents/rsu-plan-2022.pdf - Page 20, https://www.amfam.com/documents/rsu-plan-2023.pdf - Page 14, https://www.amfam.com/documents/rsu-plan-2024.pdf - Page 17, https://www.amfam.com/documents/healthcare-plan-2022.pdf - Page 23

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