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Exploring Social Media Trends Among Macy's Employees: Insights for Baby Boomers

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Healthcare Provider Update: Healthcare Provider Information for Macy's: Macy's, as a large retailer, typically provides employee health insurance through various national carriers. Among the prominent providers, UnitedHealthcare has been the primary healthcare partner for Macy's, offering a range of health plans that include medical, dental, and vision coverage for employees. Healthcare Cost Increases in 2026: As Macy's faces healthcare cost pressures in 2026, significant increases in insurance premiums are anticipated due to the expiration of enhanced federal subsidies under the Affordable Care Act (ACA). Some states could see hikes exceeding 60%, with as many as 22 million marketplace enrollees potentially experiencing more than a 75% rise in out-of-pocket costs. Contributing factors include rising medical costs driven by inflation, labor shortages, and high pharmaceutical prices, further straining budgets for employers like Macy's. This perfect storm of escalating costs and diminished subsidies places additional financial pressure on both the company and its employees, necessitating strategic planning moving forward. Click here to learn more

A recent study conducted by Security.org unveiled surprising trends regarding social media usage across generations,  with a significant focus on baby boomers. Contrary to popular belief, which often associates social media prowess with younger demographics like millennials, it appears that baby boomers are not only active users but also greatly benefit from their online interactions. This revelation questions the stereotype of social media being predominantly a young person’s arena.


The research led by Corie Colliton reveals an impressive 84% of baby boomers believe that social media positively influences their lives—a stark contrast to the 33%  of millennials who view their online interactions negatively. This difference is especially striking given the high integration of social media in the daily routines of younger generations.

For baby boomers at Macy's, this affinity for social media may stem from their unique historical context. Having witnessed the dawn of television, the expansion of cable, and the birth of the internet, they have embraced each new technological wave as a fresh media outlet. This extensive exposure to tech innovations likely contributes to their adaptive and favorable use of social media platforms.


However, the way baby boomers engage with social media differs significantly from younger users. They tend to spend less time online, which might lead to a more satisfying and less overwhelming online experience. Macy's employees from this generation typically use social platforms to stay connected with friends and family, enhancing their sense of happiness linked to these interactions.

According to Statista, YouTube tops the charts as the favorite platform among baby boomers, with 70% using it regularly, closely followed by Facebook.  This preference aligns with traditional media consumption patterns that favor content viewing over interactive engagement. Usage rates for other platforms like Pinterest, LinkedIn, and Instagram vary, with Twitter and Snapchat being less popular among this demographic.

When interacting with technology, baby boomers at Macy's often utilize a single index finger for typing on smartphones—a method reminiscent of older dialing techniques. This contrasts with the thumb-typing speed common among younger generations.

The study also sheds light on broader cultural attitudes toward social media. Only 26.5% of boomers believe social media should not exist, compared to 44% of millennials. This indicates a generational divide in how social media is perceived within society.

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Interestingly, the study finds that positive sentiments about social media often come from Southern male boomers who are married, hold at least an associate degree, and lean politically to the right. In contrast, millennial women from the Midwest, who are single and lean left politically, generally have a less favorable view of social media.

For Macy's employees approaching retirement, the role of social media is increasingly vital.  A 2022 Financial Times survey  highlighted that about 60% of baby boomers now engage with financial content on platforms like Facebook and YouTube. They use these sites not only for personal connections but also to monitor market trends, seek financial advice, and manage their retirement planning.

For baby boomers at Macy's, mastering social media is like rediscovering a cherished classic car with modern updates. They appreciate the blend of traditional engagement and new-age digital tools, enjoying the journey much like driving a well-loved, refurbished car on modern roads. This generation values the integration of conventional wisdom with innovative technologies, enhancing their experience as they navigate through the evolving digital landscape.

What is the Macy's 401(k) plan?

The Macy's 401(k) plan is a retirement savings plan that allows eligible employees to save for their future by contributing a portion of their paycheck on a pre-tax or after-tax basis.

How does Macy's match contributions to the 401(k) plan?

Macy's offers a matching contribution to the 401(k) plan, which means that for every dollar you contribute, Macy's will match a certain percentage, up to a specified limit.

Who is eligible to participate in Macy's 401(k) plan?

Generally, all full-time and part-time employees of Macy's who meet specific age and service requirements are eligible to participate in the 401(k) plan.

Can I change my contribution amount to the Macy's 401(k) plan?

Yes, employees can change their contribution amounts to the Macy's 401(k) plan at any time, subject to plan rules.

What investment options are available in the Macy's 401(k) plan?

The Macy's 401(k) plan offers a variety of investment options, including mutual funds, target-date funds, and other investment vehicles to help employees diversify their retirement savings.

How do I enroll in the Macy's 401(k) plan?

Employees can enroll in the Macy's 401(k) plan through the company's benefits portal or by contacting the HR department for assistance.

Is there a vesting schedule for Macy's matching contributions?

Yes, Macy's has a vesting schedule for matching contributions, which means that employees must work for a certain period before they fully own the matched funds.

Can I take a loan from my Macy's 401(k) plan?

Yes, employees may have the option to take a loan from their Macy's 401(k) plan, subject to specific terms and conditions outlined in the plan.

What happens to my Macy's 401(k) if I leave the company?

If you leave Macy's, you can choose to roll over your 401(k) balance into another retirement account, cash it out (subject to taxes and penalties), or leave it in the Macy's plan if allowed.

How can I check my Macy's 401(k) balance?

Employees can check their Macy's 401(k) balance by logging into the benefits portal or by contacting the plan administrator.

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For more information you can reach the plan administrator for Macy's at , ; or by calling them at .

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