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Exploring Social Media Trends Among News Corp. Employees: Insights for Baby Boomers

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A recent study conducted by Security.org unveiled surprising trends regarding social media usage across generations,  with a significant focus on baby boomers. Contrary to popular belief, which often associates social media prowess with younger demographics like millennials, it appears that baby boomers are not only active users but also greatly benefit from their online interactions. This revelation questions the stereotype of social media being predominantly a young person’s arena.


The research led by Corie Colliton reveals an impressive 84% of baby boomers believe that social media positively influences their lives—a stark contrast to the 33%  of millennials who view their online interactions negatively. This difference is especially striking given the high integration of social media in the daily routines of younger generations.

For baby boomers at News Corp., this affinity for social media may stem from their unique historical context. Having witnessed the dawn of television, the expansion of cable, and the birth of the internet, they have embraced each new technological wave as a fresh media outlet. This extensive exposure to tech innovations likely contributes to their adaptive and favorable use of social media platforms.


However, the way baby boomers engage with social media differs significantly from younger users. They tend to spend less time online, which might lead to a more satisfying and less overwhelming online experience. News Corp. employees from this generation typically use social platforms to stay connected with friends and family, enhancing their sense of happiness linked to these interactions.

According to Statista, YouTube tops the charts as the favorite platform among baby boomers, with 70% using it regularly, closely followed by Facebook.  This preference aligns with traditional media consumption patterns that favor content viewing over interactive engagement. Usage rates for other platforms like Pinterest, LinkedIn, and Instagram vary, with Twitter and Snapchat being less popular among this demographic.

When interacting with technology, baby boomers at News Corp. often utilize a single index finger for typing on smartphones—a method reminiscent of older dialing techniques. This contrasts with the thumb-typing speed common among younger generations.

The study also sheds light on broader cultural attitudes toward social media. Only 26.5% of boomers believe social media should not exist, compared to 44% of millennials. This indicates a generational divide in how social media is perceived within society.

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Interestingly, the study finds that positive sentiments about social media often come from Southern male boomers who are married, hold at least an associate degree, and lean politically to the right. In contrast, millennial women from the Midwest, who are single and lean left politically, generally have a less favorable view of social media.

For News Corp. employees approaching retirement, the role of social media is increasingly vital.  A 2022 Financial Times survey  highlighted that about 60% of baby boomers now engage with financial content on platforms like Facebook and YouTube. They use these sites not only for personal connections but also to monitor market trends, seek financial advice, and manage their retirement planning.

For baby boomers at News Corp., mastering social media is like rediscovering a cherished classic car with modern updates. They appreciate the blend of traditional engagement and new-age digital tools, enjoying the journey much like driving a well-loved, refurbished car on modern roads. This generation values the integration of conventional wisdom with innovative technologies, enhancing their experience as they navigate through the evolving digital landscape.

What type of retirement savings plan does News Corp. offer to its employees?

News Corp. offers a 401(k) retirement savings plan to its employees.

Does News Corp. provide matching contributions to its 401(k) plan?

Yes, News Corp. provides matching contributions to eligible employees participating in the 401(k) plan.

How can employees of News Corp. enroll in the 401(k) plan?

Employees of News Corp. can enroll in the 401(k) plan through the company’s benefits portal or by contacting the HR department for assistance.

What is the eligibility requirement for News Corp. employees to participate in the 401(k) plan?

Generally, News Corp. employees must be at least 21 years old and have completed a certain period of service to be eligible for the 401(k) plan.

Can News Corp. employees take loans against their 401(k) savings?

Yes, News Corp. allows employees to take loans against their 401(k) savings, subject to specific terms and conditions.

What investment options are available in the News Corp. 401(k) plan?

The News Corp. 401(k) plan offers a variety of investment options, including mutual funds, target-date funds, and other investment vehicles.

How often can News Corp. employees change their 401(k) contribution amounts?

News Corp. employees can change their 401(k) contribution amounts at any time, subject to the plan's guidelines.

Is there a vesting schedule for News Corp.’s matching contributions in the 401(k) plan?

Yes, News Corp. has a vesting schedule for its matching contributions, which means employees must work for a certain period before they fully own the matched funds.

What happens to the 401(k) savings if a News Corp. employee leaves the company?

If a News Corp. employee leaves the company, they can choose to roll over their 401(k) savings into another retirement account, cash out, or leave the funds in the News Corp. plan if eligible.

Does News Corp. offer financial education resources for employees regarding the 401(k) plan?

Yes, News Corp. provides financial education resources and tools to help employees make informed decisions about their 401(k) savings.

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For more information you can reach the plan administrator for News Corp. at , ; or by calling them at .

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