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Enhanced Estate and Gift Tax Benefits for AppLovin Employees in 2024

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Healthcare Provider Update: Healthcare Provider for AppLovin: AppLovin utilizes the services of various healthcare providers for its employees, with a significant partnership with a national insurer such as UnitedHealthcare. This collaboration ensures that employees have access to a range of healthcare services and support. Potential Healthcare Cost Increases in 2026: In 2026, AppLovin employees may face significant increases in healthcare costs, influenced largely by dramatic premium hikes in the Affordable Care Act (ACA) marketplace. With some states anticipating rate increases of over 60%, many individuals could see their monthly premiums soar. The potential expiration of enhanced federal subsidies adds to the urgency for employees to evaluate their healthcare options carefully. Employers are likely to pass on a greater share of these escalating costs, prompting AppLovin workers to reassess their benefit selections in light of rising expenses and prepare to mitigate possible financial impacts in the coming year. Click here to learn more

As we transition into 2024, the landscape of federal gift, estate, and generation-skipping transfer (GST) tax laws has shifted significantly due to major inflation adjustments. For AppLovin employees focusing on their financial strategies, these changes present valuable opportunities for enhancing intergenerational wealth transfer and achieving greater tax efficiency.


The Internal Revenue Service (IRS) has raised the lifetime exemption levels for the federal estate tax and the GST tax considerably. Individual exemptions have grown from $12.92 million in 2023 to $13.61 million, a $690,000 increase. Similarly, for married couples, the exemption has surged from $25.84 million to $27.22 million. These adjustments facilitate significant wealth transfers to heirs or direct gifts to grandchildren (via GSTs) without incurring federal estate or GST taxes.

The aligned increase in both the estate tax exemption and the generation-skipping tax exemption allows for direct asset transfers to grandchildren or into trusts for their benefit, helping families circumvent the double taxation of estate taxes on subsequent generations.

However, these augmented exemption amounts are set to expire on December 31, 2025, unless new legislation extends them. Initially quadrupled by the Tax Cuts and Jobs Act of 2017, these exemptions will nearly halve if not renewed. This impending reduction underscores the importance of proactive estate and gift planning soon.

For 2024, the federal gift tax annual exclusion has also seen a roughly 6% increase to $18,000 per recipient, up from $17,000 the previous year. This enables AppLovin employees to devise strategic gifting plans that preserve estate value and promote wealth transfer between generations.

With the 2025 sunset date approaching, maximizing these increased exemptions is crucial to save on taxes. Consider utilizing the annual gift tax exclusion, which allows up to $18,000 per recipient in 2024 without impacting your lifetime estate or gift tax exemptions. Additionally, direct payments to medical providers for healthcare or educational institutions for tuition are exempt from gift taxes.


Including a gift tax return (IRS Form 709) is essential for contributions exceeding the annual exclusion, as part of comprehensive estate planning.

AppLovin employees should also explore trust-based strategies like lifetime irrevocable trusts, which remove assets from the taxable estate, and Grantor Retained Annuity Trusts (GRATs), where the grantor receives annuity payments for a set period before the remainder passes to beneficiaries, potentially tax-free.

Spousal Lifetime Access Trusts (SLATs) are another option, allowing one spouse to leverage their gift tax exemption to establish a trust for the other, who then accesses the trust's assets.

Engaging with financial advisors is crucial to navigate the complexities of state-specific estate and gift tax laws, which vary widely and affect overall tax obligations and estate planning strategies.

As federal tax exemptions are about to sunset, this is a critical time for AppLovin employees to review and possibly revise their estate and gifting strategies. These calculated decisions can lead to more efficient wealth transfer to future generations and significant tax savings.

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When making these choices, it is advisable for professionals and retirees to consult with advisors to formulate their plans in light of current tax rules and potential future changes.

For AppLovin employees retiring or nearing retirement, consider establishing a Qualified Personal Residence Trust (QPRT) in 2024. A QPRT allows homeowners to transfer their residence into a trust, residing there for a designated period, potentially reducing the taxable value of their estate. This strategy is particularly valuable ahead of potential reductions in exemption amounts post-2025, enabling high-value assets to be transferred at a reduced tax cost.

Like a gardener preparing for a fruitful season, the upcoming changes in inheritance and gift tax laws in 2024 are an excellent opportunity for AppLovin employees to strategically transfer wealth and make impactful gifts. The expanded exemption levels, akin to fertile soil, facilitate the management of estates to minimize tax implications and maximize growth for future generations. Acting now, before these favorable conditions sunset in 2025, is like planting a crop at the optimal time to ensure a bountiful harvest for years to come.

What type of retirement plan does AppLovin offer to its employees?

AppLovin offers a 401(k) retirement savings plan to help employees save for their future.

Does AppLovin match employee contributions to the 401(k) plan?

Yes, AppLovin provides a matching contribution to employee 401(k) accounts, enhancing their retirement savings.

What is the eligibility requirement to participate in AppLovin's 401(k) plan?

Employees at AppLovin are eligible to participate in the 401(k) plan after completing a specified period of employment, typically within the first year.

Can employees at AppLovin choose how to invest their 401(k) contributions?

Yes, AppLovin allows employees to choose from a variety of investment options within the 401(k) plan to align with their financial goals.

What is the maximum contribution limit for AppLovin's 401(k) plan?

Employees can contribute up to the IRS limit for 401(k) contributions, which is adjusted annually; AppLovin provides guidance on these limits.

Is there a vesting schedule for the employer match at AppLovin?

Yes, AppLovin has a vesting schedule for employer contributions, meaning employees must work for a certain period before they fully own the matched funds.

How often can employees at AppLovin change their 401(k) contribution amounts?

Employees at AppLovin can change their contribution amounts at designated times throughout the year, typically during open enrollment periods.

Does AppLovin offer any financial education resources regarding the 401(k) plan?

Yes, AppLovin provides access to financial education resources and tools to help employees make informed decisions about their 401(k) investments.

Can AppLovin employees take loans against their 401(k) savings?

Yes, AppLovin allows employees to take loans against their 401(k) savings, subject to specific terms and conditions outlined in the plan.

What happens to my 401(k) savings if I leave AppLovin?

If you leave AppLovin, you can roll over your 401(k) savings to another retirement account, withdraw the funds, or leave the savings in the AppLovin plan, depending on the plan's rules.

With the current political climate we are in it is important to keep up with current news and remain knowledgeable about your benefits.
AppLovin has recently announced a significant restructuring plan, including a reduction of its workforce by 10%. The company is also adjusting its benefit packages and scaling down some of its growth initiatives. For further details, you can visit TheLayoff and other financial news sources.
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For more information you can reach the plan administrator for AppLovin at 849 High St Palo Alto, CA 94301; or by calling them at (650) 353-5090.

*Please see disclaimer for more information

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