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How Coca-Cola Professionals Can Develop Value and Legacy in Estate Planning

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Healthcare Provider Update: Coca-Cola's primary healthcare provider is Anthem Blue Cross Blue Shield, offering coverage options for its employees that includes a variety of plan choices to address their diverse healthcare needs. As we look ahead to 2026, significant increases in healthcare costs are anticipated, particularly in the wake of potential changes to the Affordable Care Act. A perfect storm of factors is contributing to this forecast; namely, the expiration of enhanced federal premium subsidies may lead many consumers to face out-of-pocket premium increases exceeding 75%. Coupled with anticipated medical cost inflation, which is projected to rise around 8% annually, employees of Coca-Cola and others could see their healthcare expenses surge dramatically, prompting companies to adapt their health benefits strategies. Click here to learn more

In this third installment of our series on estate planning, we focus on the strategic use of closely held business interests for lifetime gifting, exemplified through a detailed case study of actual scenarios. This is crucial for Coca-Cola professionals contemplating the future of their business segments and the financial well-being of their successors.

Imagine a Coca-Cola professionals who estimates their business unit might sell for around $100 million based on industry revenues, despite never having a professional valuation. Our case study explores different estate planning tactics to maximize financial returns based on this estimation.

Scenario Analysis: Strategic Estate Planning Options

Option 1: No Advance Planning

In a straightforward scenario where the executive sells the business unit for the anticipated $100 million without prior estate planning, they would net $70 million after considering a 30% income tax rate. With a $13 million gift/estate tax exemption retained until death, a substantial estate tax liability would leave approximately $47.2 million for their heirs.

Option 2: Valuation-Based Gifting with a Later Sale

An alternative for the executive might involve gifting a 20% stake in the business to their children prior to a sale. Post-valuation by a specialist, the business is worth $85 million, not $100 million. The valuation discounts the gifted portion by 25% due to lack of control and marketability, significantly lowering the taxable value. This strategic gifting increases the amount transferred to heirs to $47.7 million when the business is later sold at the expected $100 million.

Option 3: Using a Grantor Trust for Gifting

Taking sophistication further, the executive could transfer a 20% stake of the business into an irrevocable grantor trust, benefiting themselves without the need to pay additional gift taxes while covering the trust’s income tax obligations. This method shelters more assets from the 40% estate tax, allowing heirs to inherit about $50.1 million, showcasing the effectiveness of grantor trusts in estate planning.

Option 4: Dual Spousal Gifting to a Grantor Trust

If the Coca-Cola professional is married, they could utilize their combined $26 million exemption before the sale by transferring a 40% stake to a grantor trust. This dual-exemption approach greatly diminishes the taxable estate value at death, resulting in a significant $58.2 million passing to their descendants.

Consequences and Key Considerations

These hypothetical scenarios underscore the importance of proactive estate planning for Coca-Cola professionals, especially when managing substantial business assets. Each strategy offers unique benefits in asset protection and tax savings. However, the potential increase in net proceeds from investments and changes in federal gift and estate tax exemptions should also be considered, along with state-specific taxes which can vary.

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Future discussions in this series will cover optimal methods to document these transfers and meet all legal and regulatory requirements, ensuring the integrity of the estate planning process. By understanding and leveraging these strategic options, business owners can significantly enhance the financial legacy they leave, contributing to the prosperity of future generations.

An often-overlooked aspect of estate planning for business owners over 60 is the use of life insurance within a trust to cover estate taxes. This strategy can prevent the need to liquidate business assets, ensuring the continuity and integrity of the business for future generations.  According to a 2023 study by the National Association of Insurance Commissioners, this approach can substantially reduce the taxable estate while providing liquidity during critical times, aligning with strategic estate planning goals.

Coca-Cola professionals can benefit from our comprehensive guide on lifetime gifting using closely held business interests for strategic estate planning. Learn how trusts and valuation discounts can significantly enhance the financial legacy left to heirs, with detailed examples and tax implications provided. This article is essential for any planning for retirement, offering insights into maximizing asset transfers to minimize tax liabilities and ensure family prosperity.

Navigating estate planning with corporate holdings is akin to managing a sophisticated sailing regatta. Just as a skilled sailor uses precise instruments and charts to optimize their course, a business owner must employ accurate valuation tools and strategic gifting tactics to navigate the complex waters of tax regulations and market conditions. Early planning ensures that the full value of their life's work is seamlessly transferred to the next generation, minimizing tax burdens and enhancing financial stability.

What is the Coca-Cola 401(k) plan?

The Coca-Cola 401(k) plan is a retirement savings plan that allows eligible employees to save a portion of their paycheck on a pre-tax basis, helping them prepare for retirement.

How can I enroll in the Coca-Cola 401(k) plan?

You can enroll in the Coca-Cola 401(k) plan by accessing the employee benefits portal or contacting the HR department for assistance with the enrollment process.

What is the employer match for the Coca-Cola 401(k) plan?

Coca-Cola offers a competitive employer match for contributions made to the 401(k) plan, which can significantly enhance your retirement savings.

When can I start contributing to the Coca-Cola 401(k) plan?

Eligible employees can start contributing to the Coca-Cola 401(k) plan after completing a specified waiting period, typically upon hire or after a designated time frame.

What types of investments are available in the Coca-Cola 401(k) plan?

The Coca-Cola 401(k) plan offers a variety of investment options, including mutual funds, target-date funds, and company stock, allowing employees to diversify their retirement savings.

How much can I contribute to the Coca-Cola 401(k) plan each year?

Employees can contribute up to the IRS annual limit for 401(k) plans, which is adjusted periodically. For 2023, the limit is $22,500, with an additional catch-up contribution for those aged 50 and over.

Does Coca-Cola offer a Roth 401(k) option?

Yes, Coca-Cola offers a Roth 401(k) option, allowing employees to make after-tax contributions to their retirement savings, which can grow tax-free.

Can I take a loan from my Coca-Cola 401(k) plan?

Yes, employees may have the option to take a loan from their Coca-Cola 401(k) plan, subject to specific terms and conditions outlined in the plan documents.

What happens to my Coca-Cola 401(k) plan if I leave the company?

If you leave Coca-Cola, you can choose to roll over your 401(k) balance to another retirement account, cash out your balance (subject to taxes and penalties), or leave it in the Coca-Cola plan if eligible.

How often can I change my contributions to the Coca-Cola 401(k) plan?

Employees can typically change their contribution amounts to the Coca-Cola 401(k) plan at any time, subject to the plan's specific guidelines and deadlines.

With the current political climate we are in it is important to keep up with current news and remain knowledgeable about your benefits.
Coca-Cola offers both a traditional defined benefit pension plan and a defined contribution 401(k) plan. The defined benefit plan calculates retirement benefits based on years of service and final average pay. The 401(k) plan includes company matching contributions, with various investment options available to employees, such as target-date funds and mutual funds. Coca-Cola provides financial education and planning resources to help employees manage their retirement savings.
Coca-Cola has announced a major global reorganization, which includes offering voluntary separation packages to 4,000 employees and implementing layoffs. The company continues to offer a comprehensive benefits package, including a 401(k) plan with company match and various health and wellness programs. Staying informed about these benefits is vital in the current political climate.
Coca-Cola offers RSUs as part of its equity compensation, vesting over time and converting into shares. They also provide stock options, enabling employees to buy shares at a set price.
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For more information you can reach the plan administrator for Coca-Cola at One Coca-Cola Plaza Atlanta, GA 30313; or by calling them at (404) 676-2121.

*Please see disclaimer for more information

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