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How Coty Employees Can Benefit from Estate Planning During Market Volatility

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Healthcare Provider Update: Healthcare Provider for Coty Coty, a prominent beauty company, partners with various healthcare providers and insurers for employee health benefits, but the specific provider may vary based on location and employee needs. Coty typically engages with well-known insurers like Aetna and UnitedHealthcare to deliver health insurance options for its employees. Potential Healthcare Cost Increases in 2026 Healthcare costs are anticipated to rise significantly in 2026, propelled by a convergence of factors affecting the Affordable Care Act (ACA) marketplace. The potential expiration of enhanced federal premium subsidies will increase out-of-pocket premiums for approximately 22 million enrollees, with estimates suggesting a staggering rise of over 75% in costs. Concurrently, insurers are submitting rate requests that reflect steep hikes-some states seeing increases of up to 66%-while overall medical cost inflation continues to press up prices across the healthcare spectrum. This combination of subsidy withdrawal and aggressive rate adjustments from major insurers could pose significant financial challenges for consumers seeking coverage in 2026. Click here to learn more

'Coty employees facing market downturns can leverage strategic estate planning opportunities, such as gifting undervalued assets and using tools like GRATs and Roth IRAs, to mitigate taxes and pass on more wealth to heirs—turning market volatility into an advantage.' – Michael Corgiat, a representative of The Retirement Group, a division of Wealth Enhancement.

'Coty employees should view market downturns as an opportunity to reassess their estate planning strategies, using tools like GRATs and Roth IRA conversions to transfer more wealth while mitigating tax liabilities for future generations.' – Brent Wolf, a representative of The Retirement Group, a division of Wealth Enhancement.

In this article, we will discuss:

  1. How market downturns can present estate planning opportunities.

  2. The strategic use of tools like GRATs and Roth IRA conversions.

  3. The importance of charitable giving in reducing taxable estates during volatile periods.

Estate planning is often seen as a challenging process, particularly during volatile market conditions. Making decisions with long-term impacts can be difficult when share prices are erratic and future market performance is uncertain. However, careful planning during these volatile periods can lead to better future returns and more efficient asset transfer to successors. While many focus on estate planning during market upswings, some of the most strategic decisions can be made when asset values are declining, particularly for Coty employees preparing for retirement.

Estate Planning and Volatility: A Strategic Advantage

Estate planning is often associated with market growth, focusing on transferring assets when prices are high. Yet, when assets are undervalued due to market downturns, significant opportunities often arise. The market's recovery after a sharp drop, like the one in April, shows how volatility can lead to wise decision-making. Future wealth transfers can be optimized by focusing on asset quantity instead of current value, as more shares can be passed on to heirs before gift-tax exemptions are exceeded, which can be an important strategy for Coty employees planning their estates.

The concept of moving assets during a market downturn proves to be more beneficial for estate planners than it may initially appear. When asset prices are low, more shares can be transferred before hitting the $19,000 annual federal gift-tax exemption threshold for 2025. This strategy allows heirs to benefit from future growth once the market recovers, providing a valuable option for those at Coty looking to optimize their estate planning during volatile times.

This approach is also useful for those aiming to stay under the $14 million per person lifetime federal estate tax exemption. For example, if a business was initially valued at $15 million but is now worth $14 million, a donor can place it in a trust. The tax-free transfer of future expansion to heirs keeps the business outside the donor's estate, a strategy that Coty employees could consider when planning for their family's future.

Changes to Gifting Exemptions Affecting Taxes

Though market downturns can provide estate planning benefits, it’s important to remember that estate planning laws are always changing. With Congress debating potential changes to gifting amounts, it’s essential to act while exemptions remain high. If the estate tax exemptions aren't renewed, the exemption may revert to around $6.8 million, adjusted for inflation. This shift could greatly impact wealth transfer plans, so it’s vital for Coty employees to take advantage of higher exemption levels while they are still in place.

Exploring Other Estate Planning Strategies

Grantor retained annuity trusts (GRATs) are another option for individuals who have already used their lifetime exemption but still want to reduce wealth transfer taxes. These irrevocable trusts allow individuals to leave assets to their heirs while retaining annuity income for a period. GRATs help mitigate estate taxes on any asset appreciation during the trust's duration, offering an option for Coty employees looking to pass on their wealth in a tax-efficient way.

The Internal Revenue Service (IRS) sets the annuity payout rate at 120% of the applicable federal mid-term rate, which is currently 5%. For beneficiaries to profit from additional value, the asset's growth must exceed this hurdle rate. If the asset's growth surpasses this rate, the remaining balance in the trust is distributed to the heirs tax free. Coty employees considering this strategy can potentially avoid estate taxes and preserve their wealth from future tax burdens.

Although current interest rates aren't exceptionally low, Dos Santos notes that using undervalued assets in a GRAT may still lead to favorable outcomes. By leveraging lower asset prices, individuals can establish GRATs with a higher chance of surpassing the hurdle rate when the market rebounds, a strategy that could be beneficial for Coty employees who want to plan ahead.

A Simpler Approach: Switching to a Roth IRA

Not all estate planning strategies need to be complicated. Sometimes, simpler methods provide significant tax advantages. For instance, a 90-year-old Coty employee switched from a $5 million traditional IRA to a Roth IRA during a period of market decline. The client reduced the taxable estate by paying the conversion taxes upfront, and now her son will receive the entire Roth IRA tax-free, along with any future gains.

Dos Santos believes this is a smart strategy, especially for seniors concerned about their taxable estates. By reducing the size of the estate, the Roth IRA allows its full value to be passed on tax-free to future generations, making it a great option for Coty employees planning for their heirs.

The Importance of Thoughtful Estate Planning Decisions

Estate planning should be done with care, especially when using irrevocable trusts like GRATs. Once assets are placed in these trusts, they cannot be withdrawn, so individuals must carefully consider their choices. Nevertheless, strategic estate planning presents unique opportunities to pass on more wealth to heirs without incurring unnecessary taxes, particularly during market volatility. Coty employees can make the most of these opportunities by strategically planning their estate transfers.

For those looking to efficiently transfer wealth and reduce their taxable estate, current market conditions may present opportunities. Market downturns can provide a tactical advantage, whether through Roth IRA conversions, using the federal estate tax exemption, or establishing GRATs. By focusing on the number of shares rather than current asset values, individuals can position themselves to realize long-term benefits and enable their heirs to inherit the full value of their transferred assets.

In conclusion, volatility is often viewed as a threat to financial stability, but it can actually be an asset when approached strategically. By leveraging low asset values during market downturns, Coty employees can potentially increase future returns and build a better future for their heirs.

Tax Benefits of Charitable Giving in Estate Planning

When considering estate planning during volatile market periods, charitable giving offers additional tax benefits. By donating depreciating assets such as stocks or real estate directly to a charity, individuals can reduce their taxable estate and avoid paying capital gains tax on appreciated assets. This tactic not only reduces estate taxes but also allows individuals to give back.

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Sources:

1. Fuscaldo, Donna.  'Markets Are Down: Here's How Your Estate Can Benefit.'  Kiplinger , 15 Mar. 2025,  www.kiplinger.com . Accessed 26 May 2025.

2. Chmielewski, Paul.  'Estate Planning During Times of Market Volatility.'  Cerity Partners , 25 Mar. 2025,  www.ceritypartners.com . Accessed 26 May 2025.

3. Kiplinger Staff.  'Eight Ways to Financially Plan Your Way Through Challenging Times.'  Kiplinger , 24 May 2025,  www.kiplinger.com . Accessed 26 May 2025.

4. Kotlikoff, Laurence.  'This Move Can Save You Tons on Taxes in Retirement. It's Best to Go Big.'  Barron's , 25 May 2025,  www.barrons.com . Accessed 26 May 2025.

5. Branton, Steve.  'How Sequence of Returns Risk Could Affect Your Retirement—And What HNW Investors Should Do.'  Investopedia , 25 May 2025,  www.investopedia.com . Accessed 26 May 2025.

What is the Coty 401(k) Savings Plan?

The Coty 401(k) Savings Plan is a retirement savings plan that allows employees to contribute a portion of their salary to a tax-advantaged account to save for retirement.

How can I enroll in the Coty 401(k) Savings Plan?

You can enroll in the Coty 401(k) Savings Plan by completing the enrollment process through the employee benefits portal or contacting the HR department for assistance.

What types of contributions can I make to the Coty 401(k) Savings Plan?

Employees can make pre-tax contributions, Roth (after-tax) contributions, and, in some cases, catch-up contributions if they are age 50 or older in the Coty 401(k) Savings Plan.

Does Coty offer a company match for the 401(k) Savings Plan?

Yes, Coty provides a company match for contributions made to the 401(k) Savings Plan, subject to certain limits and eligibility requirements.

What is the vesting schedule for Coty's 401(k) company match?

The vesting schedule for Coty's company match typically follows a graded schedule, meaning employees earn ownership of the match over a period of time.

Can I change my contribution percentage to the Coty 401(k) Savings Plan?

Yes, you can change your contribution percentage at any time by accessing the employee benefits portal or contacting HR.

What investment options are available in the Coty 401(k) Savings Plan?

The Coty 401(k) Savings Plan offers a variety of investment options, including mutual funds, target-date funds, and other investment vehicles, allowing employees to choose based on their risk tolerance and retirement goals.

How often can I make changes to my investments in the Coty 401(k) Savings Plan?

Employees can typically make changes to their investment allocations in the Coty 401(k) Savings Plan on a regular basis, often daily or monthly, depending on the plan's rules.

What happens to my Coty 401(k) Savings Plan if I leave the company?

If you leave Coty, you have several options for your 401(k) Savings Plan, including leaving the funds in the plan, rolling them over to another retirement account, or cashing out (though this may incur taxes and penalties).

Can I take a loan from my Coty 401(k) Savings Plan?

Yes, Coty allows employees to take loans from their 401(k) Savings Plan under certain conditions, subject to the plan's rules and limits.

With the current political climate we are in it is important to keep up with current news and remain knowledgeable about your benefits.
Coty has seen a strong performance in 2024, with significant growth in its beauty market, particularly in prestige fragrances. This momentum has led to an increase in their fiscal year 2024 outlook. However, there is no specific news about changes in Coty's pension or 401(k) plans for 2024. Instead, the company has been focused on expanding its market presence and product lines, including launching successful new fragrances and entering new licensing agreements.
Coty reported strong financial performance in FY23 and into early FY24, driven by growth in both its Prestige and Consumer Beauty segments. Coty's strategic efforts in exiting the Russian market and focusing on key growth categories resulted in operational improvements. However, despite this growth, Coty has continued to streamline operations, which could involve restructuring and potential layoffs as part of their drive to enhance profitability and manage costs amidst ongoing economic pressures, inflation, and global market volatility​
Stock Options: Coty Inc. offers stock options as part of its employee compensation plan. These stock options give employees the right to purchase Coty shares at a predetermined price, known as the exercise price. The options typically have a vesting period, during which employees must remain with the company before they can exercise their options. Vesting schedules can vary, but they generally require employees to stay for a few years before all the options become exercisable. Restricted Stock Units (RSUs): Coty also provides Restricted Stock Units (RSUs) to its employees. RSUs represent a promise to grant shares of Coty stock once certain conditions are met, such as remaining with the company for a specified period or achieving specific performance targets. RSUs usually vest over a few years, with a portion of the units vesting each year. Once vested, the RSUs are converted into actual shares of stock, which the employee can then hold or sell. Latest Stock Options and RSUs (2022-2024) 2022: In 2022, Coty continued to offer both stock options and RSUs to eligible employees as part of their long-term incentive plan. The stock options typically had a standard vesting period of four years, while RSUs also followed a similar vesting schedule. These compensation elements aimed to align employee interests with the company's long-term performance goals. 2023: During 2023, Coty enhanced its RSU offerings, focusing on retaining top talent and incentivizing performance. The company introduced additional performance-based RSUs, which vest based on achieving specific financial targets. This move was part of Coty's broader strategy to motivate employees and drive company growth through equity compensation. 2024: In 2024, Coty expanded its equity compensation plans to include more employees, offering a mix of stock options and RSUs. The company placed a greater emphasis on RSUs with performance conditions, reflecting its commitment to aligning employee rewards with the company’s success. Coty also made adjustments to its vesting schedules, making them more competitive within the industry.
Coty's healthcare benefits have been structured to support the diverse needs of its employees, particularly emphasizing comprehensive coverage and wellness initiatives. In 2023, Coty offered several health plans, including PPO and HMO options, which allowed employees to choose plans based on their specific healthcare needs and preferences. These plans included coverage for medical, dental, and vision care, as well as access to wellness programs aimed at promoting a healthy lifestyle among employees. The company's commitment to healthcare is evident in its robust benefits package, which also includes mental health support and flexible spending accounts to help manage healthcare costs. The importance of discussing Coty's healthcare benefits is underscored by the current economic and political environment, where healthcare costs are a significant concern for employees. With rising healthcare expenses and ongoing changes in healthcare policy, Coty's efforts to provide comprehensive benefits are crucial for attracting and retaining talent. Furthermore, in the context of economic uncertainties and tax implications, having access to reliable and extensive healthcare benefits can significantly impact employees' financial and personal well-being. The focus on healthcare benefits also aligns with broader investment in employee wellness, which is essential for maintaining productivity and job satisfaction.
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For more information you can reach the plan administrator for Coty at 350 Fifth Ave. New York, NY 10118; or by calling them at 212-389-7300.

https://www.emparion.com/cash-balance-pension-plan-faq/ https://www.dol.gov/agencies/ebsa/about-ebsa/our-activities/resource-center/fact-sheets/cash-balance-pension-plans https://www.odysseyadvisors.com/insights/blog/what-is-a-cash-balance-plan-your-top-questions-answered/ https://www.independentactuaries.com/2024-plan-limits/ https://www.coty.com/news/coty-reports-strong-results-ahead-of-beauty-market-with-double-digit-growth-fytd https://www.coty.com/news/coty-raises-fy24-outlook-fueled-by-momentum-in-its-prestige-business https://investors.coty.com/news-events-and-presentations/news/news-details/2023/Coty-Delivers-Very-Strong-Start-to-FY24-with-Growth-Ahead-of-Beauty-Market/default.aspx https://investors.coty.com/news-events-and-presentations/news/news-details/2024/Coty-Delivers-Strong-Q2-and-1H24-Results-with-Growth-Ahead-of-Beauty-Market/default.aspx https://www.hrexchangenetwork.com/ https://www.calculator.net/retirement-calculator.html https://www.fidelity.com/calculators-tools/retirement-calculator/overview https://www.edwardjones.com/us-en/market-news-insights/financial-calculators/retirement-calculator https://www.financialmentor.com/calculator/best-retirement-calculator https://www.wealthenhancement.com/s/tools-calculators https://www.kiplinger.com/taxes/tax-planning/604591/net-unrealized-appreciation-a-hidden-tax-strategy https://www.fidelity.com/learning-center/personal-finance/retirement/company-stock https://carlsoncap.com/articles/nua-net-unrealized-appreciation/ https://creativeplanning.com/insights/financial-planning/how-to-use-the-net-unrealized-appreciation-nua-strategy-in-your-401k/ https://www.kitces.com/blog/net-unrealized-appreciation-nua-employee-stock-ownership-plans-esop-capital-gains-income-tax/ https://www.milliman.com/en/insight/2023-corporate-pension-funding-study https://www.gcimagazine.com/ https://investors.coty.com/ https://intellizence.com/insights/layoff-downsizing/leading-companies-announcing-layoffs-and-hiring-freezes/ https://www.dailyjobcuts.com/ https://investors.coty.com/news-events-and-presentations/news/news-details/2023/Coty-Delivers-Very-Strong-Start-to-FY24-with-Growth-Ahead-of-Beauty-Market/default.aspx https://investors.coty.com/news-events-and-presentations/news/news-details/2024/Coty-Delivers-Strong-Q2-and-1H24-Results-with-Growth-Ahead-of-Beauty-Market/default.aspx https://la457.com/participant-blog/2023/end-of-year https://tra401k.com/news/case-of-the-week-can-my-client-still-set-up-a-401k-plan-for-2022/

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