Baby Boomers, Including Genesco Retirees, Are Having a Huge Impact on the Economy

Healthcare Provider Update: For Genesco, the healthcare provider is primarily through Aetna, which is part of CVS Health and provides a range of health insurance plans and services tailored to meet the needs of Genesco employees and their families. In 2026, the healthcare landscape could see significant challenges for Genesco due to anticipated insurance premium hikes driven by multiple factors. With the potential expiration of enhanced federal subsidies for Affordable Care Act (ACA) plans, over 22 million Americans could face out-of-pocket premium increases of more than 75%. In addition, rising medical costs, including hospital and prescription drug prices, are expected to further burden employees, potentially leading Genesco to reconsider its benefits strategy, such as shifting more costs onto workers to mitigate rising expenditures. These cumulative factors suggest a critical need for strategic planning in navigating the financial impact of healthcare in the coming year. Click here to learn more

Wesley Boudreaux 'For the Genesco employees choosing their retirement options, the successful community models such as Sun City, Texas show how specialized developments can stimulate regional economic development and offer a meaningful post-career lifestyle,' said Wesley Boudreaux of The Retirement Group, a division of Wealth Enhancement Group.

Patrick Ray 'Retirees who want an active, vibrant and economically strong community can look to Georgetown's Sun City, where senior citizens play an important role in boosting the economy,' according to Patrick Ray, a representative of The Retirement Group, a division of Wealth Enhancement Group.

In this article we will discuss:

1. Demographic Trends and Economic Impact: Examining population changes and their effects on the economy through the baby boomers, especially Genesco retirees, and their activities in developments like Sun City, Texas.

2. Community and Lifestyle: Looking at the facilities and the kind of life that forces old people to settle in age-restricted communities and the high rate of development and change in areas like Georgetown.

3. Real Estate and Migration Patterns: Looking at the effects of the senior migration on the real estate market and the overall trend of age-restricted living and the reasons for moving to tax-friendly states like Texas.

The impact of the baby boomers is evident, and this is most evident in Georgetown, Texas, which is currently the fastest-growing city in the United States. This growth is primarily attributable to retirees, just as many Genesco employees prefer to settle in areas such as Sun City, Texas. This 5,421-acre development is for people 55+ and has activities such as pickleball courts, fitness centers, and swimming pools that appeal to the active senior.…

Among Georgetown’s population, 18% of residents are in Sun City, and this civil society echoes a demographic shift that is changing the face of America. The median age of the city is 73, which speaks of its lively senior citizen population, people like Suzanne Herndon who is 70 and embodies the energy of the community in her words, “We’re not dead yet.”

Georgetown’s strong senior population has greatly improved the economy of the area and has created a healthy financial situation with a healthy budget and reserves. This economic development is sustained by aggressive business development which creates many jobs in the food, shopping, and healthcare industries which are important for the health of the community.

Where other developments are aimed at the youth or the remote workers, Sun City has emerged as a haven for the elderly and more specifically an economically powerful generation. This model may be of interest to Genesco retirees as retirees of this caliber are capable of supporting the economic growth of the corporation as professionals do.

Senior citizens across the country including Genesco retirees are a significant consumer group making 45% of the total personal spending in the United States and owning about 70% of the nation’s household wealth. This financial power is especially visible in areas such as Georgetown where senior citizens have been responsible for high growth rates of 14% in the last few years. Some of the features that make the community attractive include theater groups and accessibility, which are very attractive to those who want to lead a comfortable and active retired life.

This economic prosperity is also reflected in the real estate market of Sun City where the median home prices have risen. Nationwide, the age-restricted living trend is on the rise and many retirees are leaving high-tax states and settling in low-tax states like Texas which offer certain advantages such as limiting property taxes for seniors.

This movement is not only financial but also cultural as a number of residents enjoy the homogeneous political and social environment of the community. This is also evident in the high votes that were given to the conservative candidates in the recent elections.

In conclusion, the successful senior community in Sun City reveals the changes taking place in the American society with the baby boomer generation moving to retirement. They select certain communities and pursue active economic activities that change the population and financial foundations of cities such as Georgetown. This can also be observed in the corporate world where companies, including the Genesco, understand the importance of engaging retired experts in consultancies to maintain the company's competitive edge and to support the community and economic development.

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Sources: 

1. Penley, Taylor.  'Baby boomers bring big bucks to fastest-growing city in America: 'We're not dead yet'.'  Fox Business , 9 July 2024,  www.foxbusiness.com .

2. Wex, Sabina.  'Baby Boomers Are Bringing Their Hard-Earned Dollars to This Fast-Growing City in the U.S. Here’s Why the Wealthiest Generation Remains a Group of Consumers ‘Who Matter’.'  Moneywise ,  www.moneywise.com . Accessed 6 Feb 2025.

3. Povey, Oliver.  'Baby Boomers are moving to this city in Texas known as the new ‘Sun City’.'  AS USA , 9 Sep. 2024,  www.en.as.com .

4. Johnson, Daniel.  'Sun City Texas: Georgetown’s Economic Powerhouse Driven by Active Seniors.'  La Voce di New York ,  www.lavocedinewyork.com . Accessed 6 Feb 2025.

5. nhabla.com Staff.  'The Boomer Boom: How Baby Boomers Are Revitalizing Small Towns Across America.'  nhabla ,  www.nhabla.com . Accessed 6 Feb 2025.