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Baby Boomers, Including Intuit Retirees, Are Having a Huge Impact on the Economy

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Healthcare Provider Update: Healthcare Provider for Intuit Intuit, a leading financial software company, primarily utilizes UnitedHealthcare as its healthcare provider. This partnership enables Intuit to offer competitive health benefits and services to its employees, ensuring comprehensive coverage options. Brief on Healthcare Cost Increases in 2026 In 2026, healthcare costs are anticipated to surge dramatically, with many insured individuals feeling the brunt of escalating premiums. Factors contributing to this sharp increase include the loss of enhanced federal subsidies for Affordable Care Act (ACA) marketplace plans, which has the potential to spike out-of-pocket costs by over 75% for the majority of enrollees. Additionally, numerous states are experiencing proposed premium hikes, with some exceeding 60%, primarily fueled by rising medical costs and aggressive rate increases from top insurers. As a result, consumers and employers alike will face significant financial pressures, prompting many to re-evaluate their healthcare options and strategies in light of these challenges. Click here to learn more

Wesley Boudreaux 'For the Intuit employees choosing their retirement options, the successful community models such as Sun City, Texas show how specialized developments can stimulate regional economic development and offer a meaningful post-career lifestyle,' said Wesley Boudreaux of The Retirement Group, a division of Wealth Enhancement Group.


Patrick Ray 'Retirees who want an active, vibrant and economically strong community can look to Georgetown's Sun City, where senior citizens play an important role in boosting the economy,' according to Patrick Ray, a representative of The Retirement Group, a division of Wealth Enhancement Group.

In this article we will discuss:

1. Demographic Trends and Economic Impact: Examining population changes and their effects on the economy through the baby boomers, especially Intuit retirees, and their activities in developments like Sun City, Texas.

2. Community and Lifestyle: Looking at the facilities and the kind of life that forces old people to settle in age-restricted communities and the high rate of development and change in areas like Georgetown.

3. Real Estate and Migration Patterns: Looking at the effects of the senior migration on the real estate market and the overall trend of age-restricted living and the reasons for moving to tax-friendly states like Texas.

The impact of the baby boomers is evident, and this is most evident in Georgetown, Texas, which is currently the fastest-growing city in the United States. This growth is primarily attributable to retirees, just as many Intuit employees prefer to settle in areas such as Sun City, Texas. This 5,421-acre development is for people 55+ and has activities such as pickleball courts, fitness centers, and swimming pools that appeal to the active senior.…

Among Georgetown’s population, 18% of residents are in Sun City, and this civil society echoes a demographic shift that is changing the face of America. The median age of the city is 73, which speaks of its lively senior citizen population, people like Suzanne Herndon who is 70 and embodies the energy of the community in her words, “We’re not dead yet.”


Georgetown’s strong senior population has greatly improved the economy of the area and has created a healthy financial situation with a healthy budget and reserves. This economic development is sustained by aggressive business development which creates many jobs in the food, shopping, and healthcare industries which are important for the health of the community.

Where other developments are aimed at the youth or the remote workers, Sun City has emerged as a haven for the elderly and more specifically an economically powerful generation. This model may be of interest to Intuit retirees as retirees of this caliber are capable of supporting the economic growth of the corporation as professionals do.

Senior citizens across the country including Intuit retirees are a significant consumer group making 45% of the total personal spending in the United States and owning about 70% of the nation’s household wealth. This financial power is especially visible in areas such as Georgetown where senior citizens have been responsible for high growth rates of 14% in the last few years. Some of the features that make the community attractive include theater groups and accessibility, which are very attractive to those who want to lead a comfortable and active retired life.

This economic prosperity is also reflected in the real estate market of Sun City where the median home prices have risen. Nationwide, the age-restricted living trend is on the rise and many retirees are leaving high-tax states and settling in low-tax states like Texas which offer certain advantages such as limiting property taxes for seniors.

This movement is not only financial but also cultural as a number of residents enjoy the homogeneous political and social environment of the community. This is also evident in the high votes that were given to the conservative candidates in the recent elections.

In conclusion, the successful senior community in Sun City reveals the changes taking place in the American society with the baby boomer generation moving to retirement. They select certain communities and pursue active economic activities that change the population and financial foundations of cities such as Georgetown. This can also be observed in the corporate world where companies, including the Intuit, understand the importance of engaging retired experts in consultancies to maintain the company's competitive edge and to support the community and economic development.

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Sources: 

1. Penley, Taylor.  'Baby boomers bring big bucks to fastest-growing city in America: 'We're not dead yet'.'  Fox Business , 9 July 2024,  www.foxbusiness.com .

2. Wex, Sabina.  'Baby Boomers Are Bringing Their Hard-Earned Dollars to This Fast-Growing City in the U.S. Here’s Why the Wealthiest Generation Remains a Group of Consumers ‘Who Matter’.'  Moneywise www.moneywise.com . Accessed 6 Feb 2025.

3. Povey, Oliver.  'Baby Boomers are moving to this city in Texas known as the new ‘Sun City’.'  AS USA , 9 Sep. 2024,  www.en.as.com .

4. Johnson, Daniel.  'Sun City Texas: Georgetown’s Economic Powerhouse Driven by Active Seniors.'  La Voce di New York www.lavocedinewyork.com . Accessed 6 Feb 2025.

5. nhabla.com Staff.  'The Boomer Boom: How Baby Boomers Are Revitalizing Small Towns Across America.'  nhabla www.nhabla.com . Accessed 6 Feb 2025.

What type of retirement savings plan does Intuit offer to its employees?

Intuit offers a 401(k) retirement savings plan to its employees.

Does Intuit provide a company match for its 401(k) contributions?

Yes, Intuit offers a company match for employee contributions to the 401(k) plan, subject to certain limits.

How can Intuit employees enroll in the 401(k) plan?

Intuit employees can enroll in the 401(k) plan through the company’s HR portal or by contacting the HR department for assistance.

What is the eligibility requirement for Intuit employees to participate in the 401(k) plan?

Most Intuit employees are eligible to participate in the 401(k) plan after completing a specified period of employment, typically within the first year.

Can Intuit employees take loans against their 401(k) savings?

Yes, Intuit allows employees to take loans against their 401(k) savings, subject to the plan's terms and conditions.

What investment options are available in Intuit's 401(k) plan?

Intuit's 401(k) plan offers a variety of investment options, including mutual funds, target-date funds, and company stock.

How often can Intuit employees change their 401(k) contribution amounts?

Intuit employees can change their 401(k) contribution amounts at any time, subject to the plan's guidelines.

Does Intuit provide financial education resources for employees regarding their 401(k) plans?

Yes, Intuit provides financial education resources and tools to help employees make informed decisions about their 401(k) savings.

What happens to my 401(k) savings if I leave Intuit?

If you leave Intuit, you can choose to roll over your 401(k) savings into another qualified retirement plan, cash out, or leave the funds in the Intuit plan, depending on the plan's rules.

Is there a vesting schedule for Intuit's 401(k) company match?

Yes, Intuit has a vesting schedule for the company match, which means employees must work for a certain period to fully own the matched funds.

With the current political climate we are in it is important to keep up with current news and remain knowledgeable about your benefits.
Pension Plan Terminology: Defined Contribution Plan: A retirement plan where the employee and/or employer contribute to the employee's account, but the final benefit depends on investment performance. Vesting: The process by which an employee earns the right to benefits from an employer-provided plan. 401(k) Plan Terminology: Match Contribution: Employer contributions that match employee contributions up to a certain percentage. Automatic Enrollment: A feature that automatically enrolls employees into the 401(k) plan upon meeting eligibility criteria.
In July 2024, Intuit announced the layoff of 1,800 employees, roughly 10% of its workforce, as part of a larger restructuring effort aimed at focusing on artificial intelligence (AI) and automation. This restructuring is being driven by the company's strategy to shift toward AI-driven solutions, such as its AI-powered financial assistant, Intuit Assist. As part of this strategy, Intuit plans to rehire in new AI-focused and customer-facing roles, with a goal of boosting innovation and growth in areas like data, fintech, and mid-market solutions. In its Securities and Exchange Commission (SEC) filings, Intuit stated that this transition would come with an estimated $260 million in layoff-related costs, including severance and employee benefits, and further investments into AI and data-driven platforms.
Intuit offers its employees stock options and Restricted Stock Units (RSUs) as part of their compensation packages. Stock options give employees the right to purchase Intuit shares at a predetermined price, while RSUs are a promise to grant shares upon meeting vesting requirements. For example, RSUs vest over time or after performance milestones, with taxes withheld from the vested shares before employees can access the remaining stock. Both stock options and RSUs are considered ordinary income once vested and are reported on W-2 forms​ (Intuit Benefits)​ (TurboTax). In 2022, 2023, and 2024, Intuit provided RSUs with vesting schedules based on years of service and stock performance. Typically, a portion of the shares is withheld to cover taxes upon vesting, and the remaining shares are transferred to the employee's account. Employees can then decide whether to hold or sell the shares. RSUs are commonly awarded to attract and retain talent and are available to full-time employees, with executives often receiving higher allocations​
Medical Coverage: Intuit provides several medical plans depending on the employee's location, such as the Cigna Choice Fund with Health Savings Account (HSA), UnitedHealthcare (UHC) Network Plan, Cigna Managed Network Plan (EPO), and Kaiser Permanente (for employees in California and Georgia). These plans include broad coverage for services like preventive care, family planning, and physical therapy​ (Intuit Benefits)​ (Intuit Benefits). Health Savings Account (HSA): Employees enrolled in the Cigna Choice Fund with HSA plan can contribute tax-free money to cover medical expenses. In 2023, the IRS limit was $3,850 for individual coverage and $7,750 for family coverage, increasing to $4,150 for individuals and $8,300 for families in 2024​ (Intuit Benefits). Mental Health and Wellbeing: Intuit places a strong emphasis on mental health. Employees have access to no-cost confidential counseling, support for managing stress, depression, and workplace challenges, as well as resources for mindfulness and resilience building
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For more information you can reach the plan administrator for Intuit at , ; or by calling them at .

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