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Baby Boomers, Including Live Nation Entertainment Retirees, Are Having a Huge Impact on the Economy

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Healthcare Provider Update: Healthcare Provider for Live Nation Entertainment: Live Nation Entertainment's healthcare benefits are primarily managed through major insurance carriers, including UnitedHealthcare and Anthem. These providers offer the health plans available to Live Nation employees, reflecting the company's focus on ensuring broad access to quality healthcare services. Potential Healthcare Cost Increases for Live Nation Entertainment in 2026: As we approach 2026, healthcare costs for employees at Live Nation Entertainment are projected to rise significantly due to several compounding factors. Primarily, the expiration of enhanced federal subsidies under the Affordable Care Act (ACA) may lead to average premium increases of over 75% for many enrollees. Additionally, anticipated requests for double-digit rate hikes by major insurers, driven by escalating medical costs and a tight labor market, are expected to result in substantial out-of-pocket increases for employees. This financial burden will necessitate strategic planning and adjustments in healthcare coverage choices to mitigate escalating costs in the coming year. Click here to learn more

Wesley Boudreaux 'For the Live Nation Entertainment employees choosing their retirement options, the successful community models such as Sun City, Texas show how specialized developments can stimulate regional economic development and offer a meaningful post-career lifestyle,' said Wesley Boudreaux of The Retirement Group, a division of Wealth Enhancement Group.


Patrick Ray 'Retirees who want an active, vibrant and economically strong community can look to Georgetown's Sun City, where senior citizens play an important role in boosting the economy,' according to Patrick Ray, a representative of The Retirement Group, a division of Wealth Enhancement Group.

In this article we will discuss:

1. Demographic Trends and Economic Impact: Examining population changes and their effects on the economy through the baby boomers, especially Live Nation Entertainment retirees, and their activities in developments like Sun City, Texas.

2. Community and Lifestyle: Looking at the facilities and the kind of life that forces old people to settle in age-restricted communities and the high rate of development and change in areas like Georgetown.

3. Real Estate and Migration Patterns: Looking at the effects of the senior migration on the real estate market and the overall trend of age-restricted living and the reasons for moving to tax-friendly states like Texas.

The impact of the baby boomers is evident, and this is most evident in Georgetown, Texas, which is currently the fastest-growing city in the United States. This growth is primarily attributable to retirees, just as many Live Nation Entertainment employees prefer to settle in areas such as Sun City, Texas. This 5,421-acre development is for people 55+ and has activities such as pickleball courts, fitness centers, and swimming pools that appeal to the active senior.…

Among Georgetown’s population, 18% of residents are in Sun City, and this civil society echoes a demographic shift that is changing the face of America. The median age of the city is 73, which speaks of its lively senior citizen population, people like Suzanne Herndon who is 70 and embodies the energy of the community in her words, “We’re not dead yet.”


Georgetown’s strong senior population has greatly improved the economy of the area and has created a healthy financial situation with a healthy budget and reserves. This economic development is sustained by aggressive business development which creates many jobs in the food, shopping, and healthcare industries which are important for the health of the community.

Where other developments are aimed at the youth or the remote workers, Sun City has emerged as a haven for the elderly and more specifically an economically powerful generation. This model may be of interest to Live Nation Entertainment retirees as retirees of this caliber are capable of supporting the economic growth of the corporation as professionals do.

Senior citizens across the country including Live Nation Entertainment retirees are a significant consumer group making 45% of the total personal spending in the United States and owning about 70% of the nation’s household wealth. This financial power is especially visible in areas such as Georgetown where senior citizens have been responsible for high growth rates of 14% in the last few years. Some of the features that make the community attractive include theater groups and accessibility, which are very attractive to those who want to lead a comfortable and active retired life.

This economic prosperity is also reflected in the real estate market of Sun City where the median home prices have risen. Nationwide, the age-restricted living trend is on the rise and many retirees are leaving high-tax states and settling in low-tax states like Texas which offer certain advantages such as limiting property taxes for seniors.

This movement is not only financial but also cultural as a number of residents enjoy the homogeneous political and social environment of the community. This is also evident in the high votes that were given to the conservative candidates in the recent elections.

In conclusion, the successful senior community in Sun City reveals the changes taking place in the American society with the baby boomer generation moving to retirement. They select certain communities and pursue active economic activities that change the population and financial foundations of cities such as Georgetown. This can also be observed in the corporate world where companies, including the Live Nation Entertainment, understand the importance of engaging retired experts in consultancies to maintain the company's competitive edge and to support the community and economic development.

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Sources: 

1. Penley, Taylor.  'Baby boomers bring big bucks to fastest-growing city in America: 'We're not dead yet'.'  Fox Business , 9 July 2024,  www.foxbusiness.com .

2. Wex, Sabina.  'Baby Boomers Are Bringing Their Hard-Earned Dollars to This Fast-Growing City in the U.S. Here’s Why the Wealthiest Generation Remains a Group of Consumers ‘Who Matter’.'  Moneywise www.moneywise.com . Accessed 6 Feb 2025.

3. Povey, Oliver.  'Baby Boomers are moving to this city in Texas known as the new ‘Sun City’.'  AS USA , 9 Sep. 2024,  www.en.as.com .

4. Johnson, Daniel.  'Sun City Texas: Georgetown’s Economic Powerhouse Driven by Active Seniors.'  La Voce di New York www.lavocedinewyork.com . Accessed 6 Feb 2025.

5. nhabla.com Staff.  'The Boomer Boom: How Baby Boomers Are Revitalizing Small Towns Across America.'  nhabla www.nhabla.com . Accessed 6 Feb 2025.

What type of retirement plan does Live Nation Entertainment offer to its employees?

Live Nation Entertainment offers a 401(k) retirement savings plan to its employees.

Is participation in the 401(k) plan at Live Nation Entertainment mandatory?

No, participation in the 401(k) plan at Live Nation Entertainment is voluntary; employees can choose to enroll.

What is the employer match percentage for the 401(k) plan at Live Nation Entertainment?

Live Nation Entertainment offers a competitive employer match for the 401(k) plan, typically matching a percentage of employee contributions, up to a certain limit.

How can employees at Live Nation Entertainment enroll in the 401(k) plan?

Employees at Live Nation Entertainment can enroll in the 401(k) plan through the company’s HR portal or by contacting the HR department for assistance.

What investment options are available in the Live Nation Entertainment 401(k) plan?

The Live Nation Entertainment 401(k) plan offers a variety of investment options, including mutual funds, target-date funds, and other investment vehicles.

When can employees at Live Nation Entertainment start contributing to their 401(k) plan?

Employees at Live Nation Entertainment can start contributing to their 401(k) plan after completing their eligibility period, which is typically outlined in the plan documents.

Does Live Nation Entertainment allow employees to take loans against their 401(k) savings?

Yes, Live Nation Entertainment allows employees to take loans against their 401(k) savings, subject to certain conditions and limits.

What is the vesting schedule for employer contributions in the Live Nation Entertainment 401(k) plan?

The vesting schedule for employer contributions in the Live Nation Entertainment 401(k) plan is typically outlined in the plan documents and may vary based on years of service.

Can employees at Live Nation Entertainment change their contribution percentage at any time?

Yes, employees at Live Nation Entertainment can change their contribution percentage at any time, subject to the plan’s guidelines.

What happens to an employee’s 401(k) account if they leave Live Nation Entertainment?

If an employee leaves Live Nation Entertainment, they have several options for their 401(k) account, including rolling it over to another retirement account or leaving it with Live Nation Entertainment, depending on the plan rules.

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