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Baby Boomers, Including News Corp. Retirees, Are Having a Huge Impact on the Economy

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Wesley Boudreaux 'For the News Corp. employees choosing their retirement options, the successful community models such as Sun City, Texas show how specialized developments can stimulate regional economic development and offer a meaningful post-career lifestyle,' said Wesley Boudreaux of The Retirement Group, a division of Wealth Enhancement Group.


Patrick Ray 'Retirees who want an active, vibrant and economically strong community can look to Georgetown's Sun City, where senior citizens play an important role in boosting the economy,' according to Patrick Ray, a representative of The Retirement Group, a division of Wealth Enhancement Group.

In this article we will discuss:

1. Demographic Trends and Economic Impact: Examining population changes and their effects on the economy through the baby boomers, especially News Corp. retirees, and their activities in developments like Sun City, Texas.

2. Community and Lifestyle: Looking at the facilities and the kind of life that forces old people to settle in age-restricted communities and the high rate of development and change in areas like Georgetown.

3. Real Estate and Migration Patterns: Looking at the effects of the senior migration on the real estate market and the overall trend of age-restricted living and the reasons for moving to tax-friendly states like Texas.

The impact of the baby boomers is evident, and this is most evident in Georgetown, Texas, which is currently the fastest-growing city in the United States. This growth is primarily attributable to retirees, just as many News Corp. employees prefer to settle in areas such as Sun City, Texas. This 5,421-acre development is for people 55+ and has activities such as pickleball courts, fitness centers, and swimming pools that appeal to the active senior.…

Among Georgetown’s population, 18% of residents are in Sun City, and this civil society echoes a demographic shift that is changing the face of America. The median age of the city is 73, which speaks of its lively senior citizen population, people like Suzanne Herndon who is 70 and embodies the energy of the community in her words, “We’re not dead yet.”


Georgetown’s strong senior population has greatly improved the economy of the area and has created a healthy financial situation with a healthy budget and reserves. This economic development is sustained by aggressive business development which creates many jobs in the food, shopping, and healthcare industries which are important for the health of the community.

Where other developments are aimed at the youth or the remote workers, Sun City has emerged as a haven for the elderly and more specifically an economically powerful generation. This model may be of interest to News Corp. retirees as retirees of this caliber are capable of supporting the economic growth of the corporation as professionals do.

Senior citizens across the country including News Corp. retirees are a significant consumer group making 45% of the total personal spending in the United States and owning about 70% of the nation’s household wealth. This financial power is especially visible in areas such as Georgetown where senior citizens have been responsible for high growth rates of 14% in the last few years. Some of the features that make the community attractive include theater groups and accessibility, which are very attractive to those who want to lead a comfortable and active retired life.

This economic prosperity is also reflected in the real estate market of Sun City where the median home prices have risen. Nationwide, the age-restricted living trend is on the rise and many retirees are leaving high-tax states and settling in low-tax states like Texas which offer certain advantages such as limiting property taxes for seniors.

This movement is not only financial but also cultural as a number of residents enjoy the homogeneous political and social environment of the community. This is also evident in the high votes that were given to the conservative candidates in the recent elections.

In conclusion, the successful senior community in Sun City reveals the changes taking place in the American society with the baby boomer generation moving to retirement. They select certain communities and pursue active economic activities that change the population and financial foundations of cities such as Georgetown. This can also be observed in the corporate world where companies, including the News Corp., understand the importance of engaging retired experts in consultancies to maintain the company's competitive edge and to support the community and economic development.

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Sources: 

1. Penley, Taylor.  'Baby boomers bring big bucks to fastest-growing city in America: 'We're not dead yet'.'  Fox Business , 9 July 2024,  www.foxbusiness.com .

2. Wex, Sabina.  'Baby Boomers Are Bringing Their Hard-Earned Dollars to This Fast-Growing City in the U.S. Here’s Why the Wealthiest Generation Remains a Group of Consumers ‘Who Matter’.'  Moneywise www.moneywise.com . Accessed 6 Feb 2025.

3. Povey, Oliver.  'Baby Boomers are moving to this city in Texas known as the new ‘Sun City’.'  AS USA , 9 Sep. 2024,  www.en.as.com .

4. Johnson, Daniel.  'Sun City Texas: Georgetown’s Economic Powerhouse Driven by Active Seniors.'  La Voce di New York www.lavocedinewyork.com . Accessed 6 Feb 2025.

5. nhabla.com Staff.  'The Boomer Boom: How Baby Boomers Are Revitalizing Small Towns Across America.'  nhabla www.nhabla.com . Accessed 6 Feb 2025.

What type of retirement savings plan does News Corp. offer to its employees?

News Corp. offers a 401(k) retirement savings plan to its employees.

Does News Corp. provide matching contributions to its 401(k) plan?

Yes, News Corp. provides matching contributions to eligible employees participating in the 401(k) plan.

How can employees of News Corp. enroll in the 401(k) plan?

Employees of News Corp. can enroll in the 401(k) plan through the company’s benefits portal or by contacting the HR department for assistance.

What is the eligibility requirement for News Corp. employees to participate in the 401(k) plan?

Generally, News Corp. employees must be at least 21 years old and have completed a certain period of service to be eligible for the 401(k) plan.

Can News Corp. employees take loans against their 401(k) savings?

Yes, News Corp. allows employees to take loans against their 401(k) savings, subject to specific terms and conditions.

What investment options are available in the News Corp. 401(k) plan?

The News Corp. 401(k) plan offers a variety of investment options, including mutual funds, target-date funds, and other investment vehicles.

How often can News Corp. employees change their 401(k) contribution amounts?

News Corp. employees can change their 401(k) contribution amounts at any time, subject to the plan's guidelines.

Is there a vesting schedule for News Corp.’s matching contributions in the 401(k) plan?

Yes, News Corp. has a vesting schedule for its matching contributions, which means employees must work for a certain period before they fully own the matched funds.

What happens to the 401(k) savings if a News Corp. employee leaves the company?

If a News Corp. employee leaves the company, they can choose to roll over their 401(k) savings into another retirement account, cash out, or leave the funds in the News Corp. plan if eligible.

Does News Corp. offer financial education resources for employees regarding the 401(k) plan?

Yes, News Corp. provides financial education resources and tools to help employees make informed decisions about their 401(k) savings.

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For more information you can reach the plan administrator for News Corp. at , ; or by calling them at .

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