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Baby Boomers, Including Ulta Beauty Retirees, Are Having a Huge Impact on the Economy

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Healthcare Provider Update: Healthcare Provider for Ulta Beauty: Ulta Beauty primarily offers health insurance through its employee benefits program, with coverage managed by various insurers depending on the specific plans selected. This includes partnerships with major insurance providers, ensuring Ulta employees have access to comprehensive healthcare options. Potential Healthcare Cost Increases in 2026: As Ulta Beauty employees prepare for 2026, they should brace for a significant rise in healthcare costs. A perfect storm of factors, including the anticipated expiration of enhanced federal premium subsidies and rising medical costs, may result in out-of-pocket premiums soaring by over 75% for many individuals. Industry reports indicate that substantial premium increases, some exceeding 60% in certain states, will likely compel employers like Ulta to pass more healthcare expenses onto employees through higher deductibles and out-of-pocket maximums. This is set against a backdrop of rapid inflation in healthcare service costs, a situation that underscores the importance of early preparation and strategic planning for upcoming health benefits. Click here to learn more

Wesley Boudreaux 'For the Ulta Beauty employees choosing their retirement options, the successful community models such as Sun City, Texas show how specialized developments can stimulate regional economic development and offer a meaningful post-career lifestyle,' said Wesley Boudreaux of The Retirement Group, a division of Wealth Enhancement Group.


Patrick Ray 'Retirees who want an active, vibrant and economically strong community can look to Georgetown's Sun City, where senior citizens play an important role in boosting the economy,' according to Patrick Ray, a representative of The Retirement Group, a division of Wealth Enhancement Group.

In this article we will discuss:

1. Demographic Trends and Economic Impact: Examining population changes and their effects on the economy through the baby boomers, especially Ulta Beauty retirees, and their activities in developments like Sun City, Texas.

2. Community and Lifestyle: Looking at the facilities and the kind of life that forces old people to settle in age-restricted communities and the high rate of development and change in areas like Georgetown.

3. Real Estate and Migration Patterns: Looking at the effects of the senior migration on the real estate market and the overall trend of age-restricted living and the reasons for moving to tax-friendly states like Texas.

The impact of the baby boomers is evident, and this is most evident in Georgetown, Texas, which is currently the fastest-growing city in the United States. This growth is primarily attributable to retirees, just as many Ulta Beauty employees prefer to settle in areas such as Sun City, Texas. This 5,421-acre development is for people 55+ and has activities such as pickleball courts, fitness centers, and swimming pools that appeal to the active senior.…

Among Georgetown’s population, 18% of residents are in Sun City, and this civil society echoes a demographic shift that is changing the face of America. The median age of the city is 73, which speaks of its lively senior citizen population, people like Suzanne Herndon who is 70 and embodies the energy of the community in her words, “We’re not dead yet.”


Georgetown’s strong senior population has greatly improved the economy of the area and has created a healthy financial situation with a healthy budget and reserves. This economic development is sustained by aggressive business development which creates many jobs in the food, shopping, and healthcare industries which are important for the health of the community.

Where other developments are aimed at the youth or the remote workers, Sun City has emerged as a haven for the elderly and more specifically an economically powerful generation. This model may be of interest to Ulta Beauty retirees as retirees of this caliber are capable of supporting the economic growth of the corporation as professionals do.

Senior citizens across the country including Ulta Beauty retirees are a significant consumer group making 45% of the total personal spending in the United States and owning about 70% of the nation’s household wealth. This financial power is especially visible in areas such as Georgetown where senior citizens have been responsible for high growth rates of 14% in the last few years. Some of the features that make the community attractive include theater groups and accessibility, which are very attractive to those who want to lead a comfortable and active retired life.

This economic prosperity is also reflected in the real estate market of Sun City where the median home prices have risen. Nationwide, the age-restricted living trend is on the rise and many retirees are leaving high-tax states and settling in low-tax states like Texas which offer certain advantages such as limiting property taxes for seniors.

This movement is not only financial but also cultural as a number of residents enjoy the homogeneous political and social environment of the community. This is also evident in the high votes that were given to the conservative candidates in the recent elections.

In conclusion, the successful senior community in Sun City reveals the changes taking place in the American society with the baby boomer generation moving to retirement. They select certain communities and pursue active economic activities that change the population and financial foundations of cities such as Georgetown. This can also be observed in the corporate world where companies, including the Ulta Beauty, understand the importance of engaging retired experts in consultancies to maintain the company's competitive edge and to support the community and economic development.

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Sources: 

1. Penley, Taylor.  'Baby boomers bring big bucks to fastest-growing city in America: 'We're not dead yet'.'  Fox Business , 9 July 2024,  www.foxbusiness.com .

2. Wex, Sabina.  'Baby Boomers Are Bringing Their Hard-Earned Dollars to This Fast-Growing City in the U.S. Here’s Why the Wealthiest Generation Remains a Group of Consumers ‘Who Matter’.'  Moneywise www.moneywise.com . Accessed 6 Feb 2025.

3. Povey, Oliver.  'Baby Boomers are moving to this city in Texas known as the new ‘Sun City’.'  AS USA , 9 Sep. 2024,  www.en.as.com .

4. Johnson, Daniel.  'Sun City Texas: Georgetown’s Economic Powerhouse Driven by Active Seniors.'  La Voce di New York www.lavocedinewyork.com . Accessed 6 Feb 2025.

5. nhabla.com Staff.  'The Boomer Boom: How Baby Boomers Are Revitalizing Small Towns Across America.'  nhabla www.nhabla.com . Accessed 6 Feb 2025.

What type of retirement savings plan does Ulta Beauty offer to its employees?

Ulta Beauty offers a 401(k) retirement savings plan to help employees save for their future.

Does Ulta Beauty match employee contributions to the 401(k) plan?

Yes, Ulta Beauty provides a company match on employee contributions to the 401(k) plan, helping to boost retirement savings.

What is the eligibility requirement for Ulta Beauty's 401(k) plan?

Employees of Ulta Beauty are generally eligible to participate in the 401(k) plan after completing a specified period of service, typically 30 days.

Can Ulta Beauty employees choose how to invest their 401(k) contributions?

Yes, Ulta Beauty employees can select from a variety of investment options within the 401(k) plan to suit their individual retirement goals.

Is there a vesting schedule for Ulta Beauty's 401(k) company match?

Yes, Ulta Beauty has a vesting schedule for the company match, meaning employees must work for a certain period before they fully own the matched funds.

How can Ulta Beauty employees access their 401(k) account information?

Ulta Beauty employees can access their 401(k) account information online through the plan's designated website or by contacting the plan administrator.

What contribution limits apply to Ulta Beauty's 401(k) plan?

Ulta Beauty follows the IRS guidelines for contribution limits, which may change annually. Employees should check the latest limits for the current year.

Can Ulta Beauty employees take loans against their 401(k) savings?

Yes, Ulta Beauty allows employees to take loans against their 401(k) savings, subject to plan rules and limits.

What happens to an Ulta Beauty employee's 401(k) if they leave the company?

If an Ulta Beauty employee leaves the company, they have several options for their 401(k) savings, including rolling it over to another retirement account or leaving it in the Ulta Beauty plan if eligible.

Does Ulta Beauty offer financial education resources for employees regarding their 401(k)?

Yes, Ulta Beauty provides financial education resources and tools to help employees make informed decisions about their 401(k) savings.

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