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Baby Boomers, Including WestRock Retirees, Are Having a Huge Impact on the Economy

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Healthcare Provider Update: Healthcare Provider for WestRock: WestRock employees typically receive their health care benefits through various providers as part of employer-sponsored insurance plans. Specific details on the primary healthcare provider may vary, but it's known that large companies like WestRock often collaborate with major insurers. To identify the exact provider, employees should consult their HR department, which can provide the most accurate and relevant information. Potential Healthcare Cost Increases in 2026: As WestRock prepares for 2026, employees should brace for significant healthcare cost increases. With the expiration of enhanced federal ACA subsidies and rising medical costs, many workers could face steep premium hikes, potentially exceeding 75%. A recent survey indicates that nearly half of large employers, including WestRock, anticipate transferring more healthcare expenses to employees, raising deductibles and out-of-pocket maximums. This evolving landscape highlights the importance for WestRock employees to understand their benefits and mitigate potential financial impacts. Click here to learn more

Wesley Boudreaux 'For the WestRock employees choosing their retirement options, the successful community models such as Sun City, Texas show how specialized developments can stimulate regional economic development and offer a meaningful post-career lifestyle,' said Wesley Boudreaux of The Retirement Group, a division of Wealth Enhancement Group.


Patrick Ray 'Retirees who want an active, vibrant and economically strong community can look to Georgetown's Sun City, where senior citizens play an important role in boosting the economy,' according to Patrick Ray, a representative of The Retirement Group, a division of Wealth Enhancement Group.

In this article we will discuss:

1. Demographic Trends and Economic Impact: Examining population changes and their effects on the economy through the baby boomers, especially WestRock retirees, and their activities in developments like Sun City, Texas.

2. Community and Lifestyle: Looking at the facilities and the kind of life that forces old people to settle in age-restricted communities and the high rate of development and change in areas like Georgetown.

3. Real Estate and Migration Patterns: Looking at the effects of the senior migration on the real estate market and the overall trend of age-restricted living and the reasons for moving to tax-friendly states like Texas.

The impact of the baby boomers is evident, and this is most evident in Georgetown, Texas, which is currently the fastest-growing city in the United States. This growth is primarily attributable to retirees, just as many WestRock employees prefer to settle in areas such as Sun City, Texas. This 5,421-acre development is for people 55+ and has activities such as pickleball courts, fitness centers, and swimming pools that appeal to the active senior.…

Among Georgetown’s population, 18% of residents are in Sun City, and this civil society echoes a demographic shift that is changing the face of America. The median age of the city is 73, which speaks of its lively senior citizen population, people like Suzanne Herndon who is 70 and embodies the energy of the community in her words, “We’re not dead yet.”


Georgetown’s strong senior population has greatly improved the economy of the area and has created a healthy financial situation with a healthy budget and reserves. This economic development is sustained by aggressive business development which creates many jobs in the food, shopping, and healthcare industries which are important for the health of the community.

Where other developments are aimed at the youth or the remote workers, Sun City has emerged as a haven for the elderly and more specifically an economically powerful generation. This model may be of interest to WestRock retirees as retirees of this caliber are capable of supporting the economic growth of the corporation as professionals do.

Senior citizens across the country including WestRock retirees are a significant consumer group making 45% of the total personal spending in the United States and owning about 70% of the nation’s household wealth. This financial power is especially visible in areas such as Georgetown where senior citizens have been responsible for high growth rates of 14% in the last few years. Some of the features that make the community attractive include theater groups and accessibility, which are very attractive to those who want to lead a comfortable and active retired life.

This economic prosperity is also reflected in the real estate market of Sun City where the median home prices have risen. Nationwide, the age-restricted living trend is on the rise and many retirees are leaving high-tax states and settling in low-tax states like Texas which offer certain advantages such as limiting property taxes for seniors.

This movement is not only financial but also cultural as a number of residents enjoy the homogeneous political and social environment of the community. This is also evident in the high votes that were given to the conservative candidates in the recent elections.

In conclusion, the successful senior community in Sun City reveals the changes taking place in the American society with the baby boomer generation moving to retirement. They select certain communities and pursue active economic activities that change the population and financial foundations of cities such as Georgetown. This can also be observed in the corporate world where companies, including the WestRock, understand the importance of engaging retired experts in consultancies to maintain the company's competitive edge and to support the community and economic development.

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Sources: 

1. Penley, Taylor.  'Baby boomers bring big bucks to fastest-growing city in America: 'We're not dead yet'.'  Fox Business , 9 July 2024,  www.foxbusiness.com .

2. Wex, Sabina.  'Baby Boomers Are Bringing Their Hard-Earned Dollars to This Fast-Growing City in the U.S. Here’s Why the Wealthiest Generation Remains a Group of Consumers ‘Who Matter’.'  Moneywise www.moneywise.com . Accessed 6 Feb 2025.

3. Povey, Oliver.  'Baby Boomers are moving to this city in Texas known as the new ‘Sun City’.'  AS USA , 9 Sep. 2024,  www.en.as.com .

4. Johnson, Daniel.  'Sun City Texas: Georgetown’s Economic Powerhouse Driven by Active Seniors.'  La Voce di New York www.lavocedinewyork.com . Accessed 6 Feb 2025.

5. nhabla.com Staff.  'The Boomer Boom: How Baby Boomers Are Revitalizing Small Towns Across America.'  nhabla www.nhabla.com . Accessed 6 Feb 2025.

How does the WestRock Company Consolidated Pension Plan specifically calculate the Normal Retirement Benefit for its employees, and what considerations should employees be aware of regarding the Final Average Pay calculation used by WestRock Company?

Normal Retirement Benefit Calculation: The WestRock Company calculates the Normal Retirement Benefit based on the employee's Final Average Pay. This is defined as the average of the employee's highest five years of earnings over the last ten years of employment before termination. Earnings included in the Final Average Pay are most wages, bonuses, commissions, and amounts deferred under the company’s 401(k) plan. Employees should be aware that earnings after December 31, 2015, are excluded unless they qualify under the Rule of 75​(WestRock Company_Issued…).

What are the specific eligibility requirements for the Disability Retirement Pension under the WestRock Company plan, and how does this differ for Legacy Mead and Legacy Westvaco participants within the WestRock Company workforce?

Disability Retirement Pension Eligibility: To qualify for a Disability Retirement Pension, an employee must have earned at least five years of Vesting Service and be deemed "totally and permanently disabled" according to specific criteria. Legacy Mead and Legacy Westvaco participants are subject to special rules detailed in the Legacy Supplement. Legacy Mead employees must apply separate criteria from Legacy Westvaco employees​(WestRock Company_Issued…).

In what ways can employees at WestRock Company manage and maximize their Vesting Service to ensure they receive the full benefits from the company’s pension plan, particularly for those with interrupted service or re-employment?

Vesting Service Maximization: WestRock employees can manage their Vesting Service by ensuring that they complete at least five years of service, which guarantees their right to pension benefits. Employees with interrupted service can still receive credit for Vesting Service if they return within five years. Additionally, employees who leave and return within a year will receive credit for the time they were absent​(WestRock Company_Issued…).

How does the WestRock Company handle the transition of benefits for employees who transfer between different positions within the company, and what impacts could this have on their eventual retirement benefits?

Transfer Between Positions: When WestRock employees transfer between different positions, their retirement benefit is calculated based on the greater of two methods. The first method calculates the benefit accrued at each position separately, while the second method applies the total benefit service across positions. Vesting Service is always combined, regardless of location or position​(WestRock Company_Issued…).

How does the WestRock Company plan ensure that pension benefits are protected, particularly through the Pension Benefit Guaranty Corporation (PBGC), and what should employees know about their rights and guarantees under this insurance?

Pension Benefit Protection (PBGC): The WestRock Pension Plan is insured by the Pension Benefit Guaranty Corporation (PBGC). This federal insurance guarantees that employees will receive their vested pension benefits even if the plan is terminated. Employees should understand that PBGC coverage has limits, and benefits might be reduced under certain circumstances​(WestRock Company_Issued…).

What are the consequences for WestRock Company employees who choose to withdraw from their pension plan or to rollover their benefits upon retirement or termination? How can they navigate these options effectively to avoid penalties?

Withdrawals and Rollovers: Employees can withdraw or roll over their pension benefits upon retirement or termination. Lump-sum withdrawals may be subject to taxes unless rolled over into a qualifying retirement account. Employees should consult the WestRock Benefits Center to avoid penalties and ensure compliance with federal tax regulations​(WestRock Company_Issued…).

How does the WestRock Company maintain compliance with federal regulations and best practices under ERISA, and what specific rights do employees have concerning their pension benefits?

ERISA Compliance: WestRock complies with the Employee Retirement Income Security Act (ERISA), ensuring that employees' pension rights are protected. Employees have the right to receive information about their benefits, act prudently, and enforce their rights through the claims and appeals process outlined in the plan​(WestRock Company_Issued…).

What resources are available to employees of WestRock Company for understanding their benefits under the Consolidated Pension Plan, and how can they utilize these resources to ensure they make informed decisions about their retirement?

Resources for Understanding Benefits: WestRock provides employees access to the WestRock Benefits Center, where they can obtain information on their pension plan. Employees are encouraged to review the Summary Plan Description and consult with the Benefits Center for clarification on their benefits and to make informed retirement decisions​(WestRock Company_Issued…).

How will the integration of employee benefits from various company acquisitions impact current staff at WestRock Company, and what steps is the company taking to communicate these changes effectively to its employees?

Impact of Acquisitions on Benefits: WestRock has acquired various companies over time, and employees from these acquisitions may have different pension rules applied to them. WestRock takes steps to integrate these employees and communicates any changes through the WestRock Benefits Center. Special rules may apply based on the previous employer’s pension plan​(WestRock Company_Issued…).

How can employees of WestRock Company get in touch with the WestRock Benefits Center to seek clarification about the Summary Plan Description, and what are the best practices to follow when requesting information regarding their pension plan?

Contacting the Benefits Center: Employees can contact the WestRock Benefits Center for clarification on the Summary Plan Description. Best practices include having detailed questions prepared, reviewing the SPD in advance, and requesting copies of documents or forms that clarify specific aspects of their pension plan​(WestRock Company_Issued…).

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