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Baby Boomers, Including Yellow Retirees, Are Having a Huge Impact on the Economy

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Healthcare Provider Update: Healthcare Provider for Yellow For employees of Yellow, the primary healthcare provider associated with their health insurance offerings is likely to be UnitedHealthcare. UnitedHealthcare participates in various insurance plans across many states and is known for providing extensive network coverage, which would be beneficial for Yellow employees. Potential Healthcare Cost Increases in 2026 As 2026 approaches, healthcare costs for Yellow employees who rely on Affordable Care Act (ACA) marketplace plans are poised to rise significantly. Premiums could increase by over 60% in certain states, compounded by the potential expiration of enhanced federal subsidies. This unprecedented surge may lead to out-of-pocket premium payments rising by more than 75% for 92% of marketplace enrollees, according to industry forecasts. The combination of soaring healthcare costs, including hospital and prescription drug rates, along with aggressive rate hikes from major insurers sets the stage for a challenging financial landscape in 2026 for consumers. Click here to learn more

Wesley Boudreaux 'For the Yellow employees choosing their retirement options, the successful community models such as Sun City, Texas show how specialized developments can stimulate regional economic development and offer a meaningful post-career lifestyle,' said Wesley Boudreaux of The Retirement Group, a division of Wealth Enhancement Group.


Patrick Ray 'Retirees who want an active, vibrant and economically strong community can look to Georgetown's Sun City, where senior citizens play an important role in boosting the economy,' according to Patrick Ray, a representative of The Retirement Group, a division of Wealth Enhancement Group.

In this article we will discuss:

1. Demographic Trends and Economic Impact: Examining population changes and their effects on the economy through the baby boomers, especially Yellow retirees, and their activities in developments like Sun City, Texas.

2. Community and Lifestyle: Looking at the facilities and the kind of life that forces old people to settle in age-restricted communities and the high rate of development and change in areas like Georgetown.

3. Real Estate and Migration Patterns: Looking at the effects of the senior migration on the real estate market and the overall trend of age-restricted living and the reasons for moving to tax-friendly states like Texas.

The impact of the baby boomers is evident, and this is most evident in Georgetown, Texas, which is currently the fastest-growing city in the United States. This growth is primarily attributable to retirees, just as many Yellow employees prefer to settle in areas such as Sun City, Texas. This 5,421-acre development is for people 55+ and has activities such as pickleball courts, fitness centers, and swimming pools that appeal to the active senior.…

Among Georgetown’s population, 18% of residents are in Sun City, and this civil society echoes a demographic shift that is changing the face of America. The median age of the city is 73, which speaks of its lively senior citizen population, people like Suzanne Herndon who is 70 and embodies the energy of the community in her words, “We’re not dead yet.”


Georgetown’s strong senior population has greatly improved the economy of the area and has created a healthy financial situation with a healthy budget and reserves. This economic development is sustained by aggressive business development which creates many jobs in the food, shopping, and healthcare industries which are important for the health of the community.

Where other developments are aimed at the youth or the remote workers, Sun City has emerged as a haven for the elderly and more specifically an economically powerful generation. This model may be of interest to Yellow retirees as retirees of this caliber are capable of supporting the economic growth of the corporation as professionals do.

Senior citizens across the country including Yellow retirees are a significant consumer group making 45% of the total personal spending in the United States and owning about 70% of the nation’s household wealth. This financial power is especially visible in areas such as Georgetown where senior citizens have been responsible for high growth rates of 14% in the last few years. Some of the features that make the community attractive include theater groups and accessibility, which are very attractive to those who want to lead a comfortable and active retired life.

This economic prosperity is also reflected in the real estate market of Sun City where the median home prices have risen. Nationwide, the age-restricted living trend is on the rise and many retirees are leaving high-tax states and settling in low-tax states like Texas which offer certain advantages such as limiting property taxes for seniors.

This movement is not only financial but also cultural as a number of residents enjoy the homogeneous political and social environment of the community. This is also evident in the high votes that were given to the conservative candidates in the recent elections.

In conclusion, the successful senior community in Sun City reveals the changes taking place in the American society with the baby boomer generation moving to retirement. They select certain communities and pursue active economic activities that change the population and financial foundations of cities such as Georgetown. This can also be observed in the corporate world where companies, including the Yellow, understand the importance of engaging retired experts in consultancies to maintain the company's competitive edge and to support the community and economic development.

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Sources: 

1. Penley, Taylor.  'Baby boomers bring big bucks to fastest-growing city in America: 'We're not dead yet'.'  Fox Business , 9 July 2024,  www.foxbusiness.com .

2. Wex, Sabina.  'Baby Boomers Are Bringing Their Hard-Earned Dollars to This Fast-Growing City in the U.S. Here’s Why the Wealthiest Generation Remains a Group of Consumers ‘Who Matter’.'  Moneywise www.moneywise.com . Accessed 6 Feb 2025.

3. Povey, Oliver.  'Baby Boomers are moving to this city in Texas known as the new ‘Sun City’.'  AS USA , 9 Sep. 2024,  www.en.as.com .

4. Johnson, Daniel.  'Sun City Texas: Georgetown’s Economic Powerhouse Driven by Active Seniors.'  La Voce di New York www.lavocedinewyork.com . Accessed 6 Feb 2025.

5. nhabla.com Staff.  'The Boomer Boom: How Baby Boomers Are Revitalizing Small Towns Across America.'  nhabla www.nhabla.com . Accessed 6 Feb 2025.

What is the 401(k) plan offered by Yellow?

Yellow offers a 401(k) plan that allows employees to save for retirement with pre-tax contributions, helping them build a secure financial future.

Does Yellow match employee contributions to the 401(k) plan?

Yes, Yellow provides a matching contribution to the 401(k) plan, which helps employees maximize their retirement savings.

What is the eligibility requirement for Yellow's 401(k) plan?

Employees at Yellow are eligible to participate in the 401(k) plan after completing a specified period of employment, typically within the first year.

How can Yellow employees enroll in the 401(k) plan?

Yellow employees can enroll in the 401(k) plan through the company’s HR portal or by contacting the HR department for assistance.

What investment options are available in Yellow's 401(k) plan?

Yellow's 401(k) plan offers a variety of investment options, including mutual funds, target-date funds, and other investment vehicles to suit different risk tolerances.

Can Yellow employees change their contribution percentage to the 401(k) plan?

Yes, Yellow employees can change their contribution percentage at any time, allowing them to adjust their savings based on their financial situation.

Is there a vesting schedule for Yellow's 401(k) matching contributions?

Yes, Yellow has a vesting schedule for matching contributions, which means employees must work for a certain period to fully own the matched funds.

What happens to my 401(k) if I leave Yellow?

If you leave Yellow, you can roll over your 401(k) balance to another retirement account, or you may choose to leave it in the Yellow plan if you meet the minimum balance requirement.

Are there loan options available through Yellow's 401(k) plan?

Yes, Yellow allows employees to take loans against their 401(k) savings, subject to certain terms and conditions outlined in the plan.

How often can Yellow employees make changes to their investment allocations?

Yellow employees can typically make changes to their investment allocations on a quarterly basis, though specific rules may vary.

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For more information you can reach the plan administrator for Yellow at 10990 Roe Ave. Overland Park, Kansas 66211; or by calling them at 913-696-6100.

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