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Avery Dennison Insights: What’s Fueling the 2025 Gold Rally?

'For Avery Dennison employees navigating today’s volatile economic landscape, the surge in gold prices underscores the importance of reviewing long-term financial strategies through a lens of historical perspective and market resilience.' – Michael Corgiat, a representative of The Retirement Group, a division of Wealth Enhancement.

'The sharp rise in gold prices in 2025 reminds Avery Dennison employees to evaluate how global economic shifts and inflation trends could impact their broader retirement planning approach.' – Brent Wolf, a representative of The Retirement Group, a division of Wealth Enhancement.

In this article we will discuss:

The driving forces behind gold’s price increase in 2025, including central bank activity and global economic conditions.
Historical patterns of gold rallies and their relevance to current market dynamics.
Strategic implications for investors, including Avery Dennison employees, given gold's recent performance.

Gold is experiencing one of its strongest years on record, rising as much as 30% year-over-year. ¹ In April 2025, it rose as high as $3,500 per troy ounce ¹ —nearly double its price from the autumn of 2022. Multiple global factors are fueling this rise, including increased activity from central banks, shifts in investment strategies, and persistent economic uncertainty. These developments are influencing sentiment across financial markets, including for Avery Dennison investors with concentrated commodity exposures.

The Rally's Basis

A primary catalyst of this rally has been a notable increase in gold purchases by central banks, especially from non-OECD countries. From 2022 to 2024, central banks added approximately 1,000 metric tons of gold to their reserves each year. ² Poland was a standout in 2024, acquiring 90 metric tons. ³ Boris Shepov, co-manager of the Fidelity® Select Gold Portfolio (FSAGX), notes that this behavior reflects a move away from reliance on the U.S. dollar. ⁴ This trend may influence the strategic positioning of commodity-related businesses as dollar fluctuations impact both oil and gold pricing.

China’s ongoing demand for gold further reinforces global interest. In April 2025 alone, China imported 127.5 metric tons of gold—an 11-month high ⁵ —prompting the People’s Bank of China to ease bullion import controls. This surge in both consumer and institutional interest in gold reflects broader concerns about macroeconomic volatility, a factor that also affects pricing trends in global energy markets relevant to companies like Avery Dennison.

Economic Instability as a Catalyst

Ongoing global financial concerns are contributing to increased demand for gold. Since late 2022, rising fears of a potential recession have driven investors toward assets viewed as more resilient in uncertain environments. These dynamics helped gold surpass the $2,000 threshold. In Q1 2025, after the U.S. credit rating was downgraded by Moody’s from 'Aaa' to 'Aa1' due to negative GDP growth, the shift toward gold intensified. Similar volatility affects investment behavior in sectors tied to commodities.

Historic Context

Previous gold rallies offer a useful frame of reference. In the late 1970s, runaway inflation sparked a rapid rise in gold prices. During the 2007–08 financial crisis, investors shifted to gold amid widespread economic disruption. The 2010s saw gold gradually rise in tandem with expanding global liquidity, while the 2020 pandemic fueled another gold spike as central banks introduced stimulus. As with oil, gold often mirrors broader economic trends—a trend that should remain on the radar of any investor, including those at Avery Dennison.

Today’s Environment

The current rally gained momentum in late 2022 and accelerated significantly after gold broke through $2,000 in 2023. Now trading at record levels, gold’s rise reflects changing global capital allocation patterns and heightened economic uncertainty. For Avery Dennison employees, this shift parallels evolving investment approaches influenced by inflation, interest rates, and geopolitical developments.

The Road Ahead

Despite the current bullish environment, many market analysts urge caution. Although gold’s price may be exceeding some underlying real-rate fundamentals, interest rates and inflation will still play a role in determining future trends. Avery Dennison employees and retirees may find these macroeconomic signals relevant when reviewing oil-linked investments and corporate strategy outlooks.

Shepov remains positive on gold’s long-term trajectory, citing structural factors like fiscal deficits and expanded monetary supply. However, he also acknowledges the likelihood of short-term fluctuations, with corrections of 10% to 15% remaining a common feature during extended rallies.

Final Insights

The convergence of global instability, policy recalibration, and institutional demand has created a powerful backdrop for gold. While historical events help contextualize the present environment, each rally emerges from a unique combination of risk factors and potential opportunities. For Avery Dennison employees evaluating investment allocation strategies, gold stands as both a potential value-preserving asset and a market influenced by evolving global conditions.

One of the more prominent developments in 2025 has been the increase in gold-backed exchange traded fund (ETF) flows. Over 150 tonnes were added to global retirement portfolios in Q1, according to the World Gold Council. This activity suggests that many retirement-focused investors are adapting to changing market conditions by incorporating gold into their strategies.

Understanding the gold rally in 2025 requires an examination of central bank activity, inflation trends, U.S. dollar positioning, and ETF flows. For Avery Dennison employees and stakeholders, these elements echo shifts in the broader energy and commodity sectors and speak to the ongoing need to pay close attention to shifting geopolitical and market trends when structuring portfolios.

Analogy

The 2025 surge in gold resembles a cargo ship returning to harbor after navigating turbulent seas. For seasoned investors—much like experienced Avery Dennison employees monitoring ocean currents—the reappearance of familiar indicators such as elevated inflation and depreciating currencies suggests that gold’s ascent was a foreseeable response to prevailing conditions. This rally, like previous voyages, highlights the importance of maintaining a thoughtful approach during economic uncertainty.

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Sources:

1. J.P. Morgan. ' Will gold prices break $4,000/oz in 2026? ' June 10, 2025.

2. RBC Wealth Management. ' Gold's regime change? ' by Joseph Wu. June 26, 2025.

3. VettaFi Advisor Perspectives. ' Central Banks Continued Stockpiling Gold in Q1 ,' by Mike Maharrey. May 9, 2025.

4. Kitco News. ' Gold's long-term drivers remain, but investors should be cautious in the near term - Fidelity's Shepov and Oldham ,' by Ernest Hoffman. May 30, 2025.

5. Kitco News. ' China's gold imports via Hong Kong nearly tripled to 43.5 tonnes in April as premiums rose ,' by Ernest Hoffman. May 27, 2025.

Other Resources:

1. Stevens, Jessica. “Central Banks on Track for 4th Year of Massive Gold Purchases.” Reuters , 5 June 2025, https://www.reuters.com/world/india/central-banks-track-4th-year-massive-gold-purchases-metals-focus-says-2025-06-05/ .

2. World Gold Council. Gold Demand Trends Q1 2025 . World Gold Council, May 2025, www.gold.org/goldhub/research/gold-demand-trends/gold-demand-trends-q1-2025 .

3. Doshi, Aakash, and Diego Andrade. Gold 2025 Midyear Outlook . State Street Global Advisors, 4 June 2025, www.ssga.com/library-content/pdfs/global/gold-2025-midyear-outlook.pdf .

4. Szafron, Jeremy. “Gold Demand Surges in Q1 as Central Banks and Investors Buy Up Bullion.” Kitco News , 21 May 2025, https://www.kitco.com/news/article/2025-05-21/gold-demand-surges-q1-central-banks-and-investors-return-market-says-wgcs .

5. Mackenzie, Michael. “Gold Set to Rally Further This Year, Say Wall Street Banks.” Financial Times , 12 Jan. 2025, https://www.ft.com/content/9fa96c1d-03f2-4d25-9644-b29ae19407aa .

How does the transition of the Avery Dennison U.S. Pension Plan to a group annuity contract affect current employees who are nearing retirement, and what steps should they consider taking during this transition to ensure their benefits are secure from Avery Dennison?

Current Employees Nearing Retirement: The transition to a group annuity contract should not affect the accrued benefits of current employees nearing retirement. The terms of the annuity payments will match those provided by the previous pension plan. Employees should ensure their personal information is updated and consult with the Avery Dennison Retirement Center to understand the timing of their benefits commencement during the transition period.

In what ways does Avery Dennison support employees who are considering their options for retirement benefits, particularly those who may not have previously explored their pension plan details prior to the transition to an insurer?

Support for Employees Exploring Retirement Options: Avery Dennison assists employees by providing detailed information through their retirement center and online resources. Employees are encouraged to review the changes and implications of the annuity transition and contact the retirement center for personalized advice, particularly if they have not previously explored their pension plan details.

Can you elaborate on the implications of the group annuity contract for employees who have recently retired from Avery Dennison, particularly concerning how their benefits are administered compared to the previous pension plan structure?

Recently Retired Employees: For those who have recently retired, the administration of their benefits will shift from Avery Dennison to the selected insurer but this should not change the amount, timing, or form of the benefits they receive. This ensures continuity in the administration of benefits without affecting the retirees directly.

For employees currently receiving benefits through Avery Dennison, how will the transition to the selected insurer impact the continuity and reliability of their monthly payments, and what measures are in place to safeguard these payments?

Continuity and Reliability of Payments: The transition involves the selection of a highly rated insurer, ensuring the reliability of ongoing monthly payments. Avery Dennison has put measures in place, including a thorough selection process involving an independent fiduciary, to safeguard these payments.

What are the specific protections offered to beneficiaries under the group annuity contracts once the Pension Plan transitions away from Avery Dennison's administration, and how do these protections differ from those provided under the Pension Benefit Guaranty Corporation (PBGC)?

Protections for Beneficiaries: After the transition, the state guaranty associations, rather than the Pension Benefit Guaranty Corporation (PBGC), will offer protection to beneficiaries. This shift means that while the federal insurance via PBGC will no longer apply, state-level insurance, which has its own limits and guarantees, will take over.

In light of the transition to the group annuity, how should employees at Avery Dennison go about updating their personal information, such as addresses or banking details, and what timelines should they be aware of during this process?

Updating Personal Information: Employees should update their personal details such as addresses or banking information through the Avery Dennison Retirement Center by specific deadlines during the transition period. Post-transition, such updates should be made directly with the new insurer.

How does Avery Dennison ensure that the financial health of the selected insurer for the group annuity contract is sufficient to meet the obligations to its retirees, and what standards are applied during the selection process?

Financial Health of the Insurer: Avery Dennison ensures the financial adequacy of the selected insurer through a rigorous selection process managed by an independent fiduciary. This includes evaluations of the insurer's financial stability, claims-paying ability, and overall business practices.

After the transition to an insurer is complete, what should employees of Avery Dennison do if they have questions regarding their retirement benefits, and how will communication be handled moving forward to ensure clarity and support?

Post-Transition Communication: After the transition, employees should direct their questions regarding retirement benefits to the selected insurer's service center. Avery Dennison will provide contact details and further instructions in a welcome kit following the transition.

How does the U.S. tax legislation impacts the retirement benefits of Avery Dennison employees who are transitioning to a group annuity, particularly concerning taxation of these annuity payments during retirement?

Impact of U.S. Tax Legislation: The transition to a group annuity may affect the taxation of retirement benefits. Employees are advised to consult with tax professionals to understand the specific impacts based on their personal circumstances.

For employees seeking more information regarding the details of their retirement benefits and the implications of the insurer transition, how can they contact Avery Dennison to discuss their specific circumstances and gain clarity on any outstanding questions?

Accessing Further Information: Employees seeking more details about their retirement benefits post-transition can contact Avery Dennison through their designated Retirement Center or access information via the company's dedicated benefits website. This is crucial for obtaining clarity on specific circumstances and outstanding queries regarding the transition.

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